Top 10 financial advisor firms in Appleton

13 SEC-registered financial advisor firms are headquartered in Appleton, WI, with $7.27B in combined regulatory assets under management. The largest by assets are Gateway Wealth Partners ($2.28B), McGlone Suttner Wealth Management ($1.01B) and Copper Harbor Investment Advisors ($805M).

13
Financial advisor firms: $7.27B
Their combined AUM: $408M
Median firm AUM: 12,382
Clients of the top 10

The 10 largest by assets

1
Gateway Wealth Partners
RIA
$2.28B
Up to 3.00% a year
2
McGlone Suttner Wealth Management
RIA
$1.01B
Up to 1.50% a year
3
Copper Harbor Investment Advisors
RIA
$805M
0.50% to 0.95% a year
4
Endowment Wealth Management
RIA
$609M
0.40% to 1.00% a year
5
Avaii Wealth Management
RIA
$603M
0.50% to 1.50% a year
6
Winch Advisory Services
RIA
$580M
0.50% to 2.00% a year
7
KOM Wealth Management Group
RIA
$408M
Up to 2.00% a year
8
Cornerstone Enterprises
RIA
$220M
Up to 1.13% a year
9
Conceptual Financial Advisors
RIA
$190M
0.50% to 1.50% a year
10
Collar Capital Management
RIA
$176M
0.85% to 1.50% a year

Profiles of the top 10

No. 1 · RIA

Gateway Wealth Partners

Gateway Wealth Partners is an investment adviser based in Appleton, WI, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $2.28 billion, as filed on 12 June 2026.

Gateway Wealth Partners charges up to 3.00% a year for its Wealth Management Fees.

Regulatory AUM: $2.28B
Clients: 7,382
Advisory staff: 83
Fee schedule: Up to 3.00% a year
Custodians: LPL Financial, Assetmark
Headquarters: 100 W. Lawrence Street, Suite 304, Appleton, WI 54911
Phone: 920-731-9293
Website: joingateway.com

No. 2 · RIA

McGlone Suttner Wealth Management

McGlone Suttner Wealth Management is an investment adviser based in Appleton, WI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.01 billion, as filed on 26 February 2026.

McGlone Suttner Wealth Management charges up to 1.50% a year for its Asset Management Services.

Regulatory AUM: $1.01B
Clients: 708
Advisory staff: 8
Founded: 2009
Fee schedule: Up to 1.50% a year
Custodians: Fidelity
Headquarters: 3501 E Evergreen Drive, Ste A, Appleton, WI 54913
Phone: 920-882-5299
Website: mcglonesuttner.com

No. 3 · RIA

Copper Harbor Investment Advisors

Copper Harbor Investment Advisors is an investment adviser based in Appleton, WI, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $805 million, as filed on 11 March 2026.

Copper Harbor Investment Advisors charges 0.50%–0.95% a year for its Investment Advisory Services.

Regulatory AUM: $805M
Clients: 250
Advisory staff: 6
Founded: 2014
Fee schedule: 0.50% to 0.95% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 250 North Metro Drive, Suite A, Appleton, WI 54913
Phone: 920-441-0300
Website: copperharbor.us

No. 4 · RIA

Endowment Wealth Management

Endowment Wealth Management is an investment adviser based in Appleton, WI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and pooled investment vehicles. Its regulatory assets under management total $609 million, as filed on 6 July 2026.

Endowment Wealth Management charges 0.40%–1.00% a year for its Asset-Based Advisory Fees.

Regulatory AUM: $609M
Clients: 491
Advisory staff: 10
Founded: 1996
Fee schedule: 0.40% to 1.00% a year
Custodians: Fidelity
Headquarters: W6272 Communication Court, Appleton, WI 54914-8531
Phone: 920-785-6010
Website: endowmentwm.com

No. 5 · RIA

Avaii Wealth Management

Avaii Wealth Management is an investment adviser based in Appleton, WI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $603 million, as filed on 29 September 2026.

Avaii Wealth Management charges 0.50%–1.50% a year for its Investment Management Services.

Regulatory AUM: $603M
Clients: 995
Advisory staff: 10
Fee schedule: 0.50% to 1.50% a year
Custodians: Fidelity
Headquarters: 2101 N Casaloma DR, Appleton, WI 54913
Phone: 920-214-1212
Website: avaii.com

No. 6 · RIA

Winch Advisory Services

Winch Advisory Services is an investment adviser based in Appleton, WI, registered with the SEC since 1998. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $580 million, as filed on 4 March 2026.

Winch Advisory Services charges 0.50%–2.00% a year for its Individual Portfolio Management Fees.

Regulatory AUM: $580M
Clients: 851
Advisory staff: 17
Fee schedule: 0.50% to 2.00% a year
Custodians: LPL Financial
Headquarters: 424 E. Wisconsin Avenue, Appleton, WI 54911
Phone: 920-739-8577
Website: winchfinancial.com

No. 7 · RIA

KOM Wealth Management Group

KOM Wealth Management Group is an investment adviser based in Appleton, WI, registered with the SEC since 2007. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $408 million, as filed on 4 March 2026.

KOM Wealth Management Group charges up to 2.00% a year for its Investment Management Services.

Regulatory AUM: $408M
Clients: 575
Advisory staff: 7
Fee schedule: Up to 2.00% a year
Custodians: Fidelity
Headquarters: 3601 E. Evergreen Drive, Suite 100, Appleton, WI 54913
Phone: 920-733-3865
Website: onekom.com

No. 8 · RIA

Cornerstone Enterprises

Cornerstone Enterprises is an investment adviser based in Appleton, WI, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $220 million, as filed on 17 February 2026.

Cornerstone Enterprises charges up to 1.13% a year for its Asset Management.

Regulatory AUM: $220M
Clients: 579
Advisory staff: 5
Fee schedule: Up to 1.13% a year
Custodians: Charles Schwab
Headquarters: 158 E Northland Ave, Appleton, WI 54911
Phone: 920-832-3821
Website: cfgwi.com

No. 9 · RIA

Conceptual Financial Advisors

Conceptual Financial Advisors is an investment adviser based in Appleton, WI, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $190 million, as filed on 15 January 2026.

Conceptual Financial Advisors charges 0.50%–1.50% a year for its Portfolio Management Fees.

Regulatory AUM: $190M
Clients: 426
Advisory staff: 1
Fee schedule: 0.50% to 1.50% a year
Custodians: LPL Financial, Capital Bank & Trust
Headquarters: 2561 E. Calumet St., Appleton, WI 54915
Phone: 920-731-9500
Website: ontrackadvisor.com

No. 10 · RIA

Collar Capital Management

Collar Capital Management is an investment adviser based in Appleton, WI, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $176 million, as filed on 13 July 2026.

Collar Capital Management charges 0.85%–1.50% a year for its Asset Management.

Regulatory AUM: $176M
Clients: 125
Advisory staff: 3
Fee schedule: 0.85% to 1.50% a year
Custodians: Interactive Brokers
Headquarters: 100 West Lawrence St., Suite 418, Appleton, WI 54911
Phone: 920-830-1556
Website: collarcapital.com

Questions about financial advisors in Appleton

How many financial advisor firms are headquartered in Appleton?

13 SEC-registered financial advisor firms report their principal office in Appleton, WI, managing $7.27B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Appleton?

Gateway Wealth Partners, with $2.28B in regulatory assets under management on its latest Form ADV. The next largest are McGlone Suttner Wealth Management ($1.01B) and Copper Harbor Investment Advisors ($805M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Appleton?

The median firm manages $408M in regulatory assets. That is the midpoint of the 13 firms headquartered in Appleton.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Appleton charge?

Of the 10 largest firms, 10 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 0.95% to 3.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Appleton?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Appleton has 13 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Appleton

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