Top 10 financial advisor firms in Wisconsin

138 SEC-registered financial advisor firms are headquartered in Wisconsin, with $104B in combined regulatory assets under management. The largest by assets are Orgel Wealth Management ($9.55B), Annex Advisory Services ($8.05B) and Provident Trust ($6.86B).

138
Financial advisor firms: $104B
Their combined AUM: $329M
Median firm AUM: 31,817
Clients of the top 10

The 10 largest by assets

1
Orgel Wealth Management
RIA
$9.55B
0.10% to 0.75% a year
2
Annex Advisory Services
RIA
$8.05B
0.30% to 1.25% a year
3
Provident Trust
RIA
$6.86B
0.60% to 1.00% a year
4
Nicolet Advisory Services
RIA
$4.29B
0.40% to 1.25% a year
5
North Star Asset Management
RIA
$3.35B
0.60% to 0.60% a year
6
Resonant Capital Advisors
RIA
$2.96B
0.40% to 0.75% a year
7
Gateway Wealth Partners
RIA
$2.28B
Up to 3.00% a year
8
Ellenbecker Investment Group
RIA
$2.06B
Regulatory AUM
9
Operose Advisors
RIA
$2.04B
0.10% to 0.95% a year
10
Landaas & Company
RIA
$1.93B
0.50% to 1.00% a year

Profiles of the top 10

No. 1 · RIA

Orgel Wealth Management

Orgel Wealth Management is an investment adviser based in Altoona, WI, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $9.55 billion, as filed on 25 March 2026.

Orgel Wealth Management charges 0.10%–0.75% a year for its Investment Management Fee.

Regulatory AUM: $9.55B
Clients: 3,976
Advisory staff: 31
Fee schedule: 0.10% to 0.75% a year
Custodians: Pershing
Headquarters: 2420 Rivers Edge Drive, Altoona, WI 54720
Phone: 715-835-6525
Website: orgelwealth.com

No. 2 · RIA

Annex Advisory Services

Annex Advisory Services is an investment adviser based in Brookfield, WI, registered with the SEC since 2004. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $8.05 billion, as filed on 17 April 2026.

Annex Advisory Services charges 0.30%–1.25% a year for its Standard fee schedule.

Regulatory AUM: $8.05B
Clients: 6,802
Advisory staff: 74
Fee schedule: 0.30% to 1.25% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 17950 W. Corporate Drive, Suite 300, Brookfield, WI 53045
Phone: 262-786-6363
Website: annexwealth.com

No. 3 · RIA

Provident Trust

Provident Trust is an investment adviser based in Waukesha, WI, registered with the SEC since 2000. It provides investment management. Its clients include high-net-worth individuals, charitable organizations and investment companies. Its regulatory assets under management total $6.86 billion, as filed on 8 April 2026.

Provident Trust charges 0.60%–1.00% a year for its Separate account standard fee schedule.

Regulatory AUM: $6.86B
Clients: 1,037
Advisory staff: 2
Fee schedule: 0.60% to 1.00% a year
Minimum account: $3,000,000
Custodians: Northern Trust Securities
Headquarters: N16 W23217 Stone Ridge Drive, Suite 310, Waukesha, WI 53188-1199
Phone: 262-521-2300
Website: provtrust.com

No. 4 · RIA

Nicolet Advisory Services

Nicolet Advisory Services is an investment adviser based in Green Bay, WI, registered with the SEC since 2016. It provides financial planning and investment management. Its clients include high-net-worth individuals, banking or thrift institutions and individual clients. Its regulatory assets under management total $4.29 billion, as filed on 31 March 2026.

Nicolet Advisory Services charges 0.40%–1.25% a year for its Wrap Fee Program.

Regulatory AUM: $4.29B
Clients: 3,849
Advisory staff: 45
Fee schedule: 0.40% to 1.25% a year
Custodians: Charles Schwab, Fifth Third Bank
Headquarters: 111 N. Washington Street, Green Bay, WI 54301
Phone: 920-430-1400
Website: nicoletbank.com

No. 5 · RIA

North Star Asset Management

North Star Asset Management is an investment adviser based in Neenah, WI, registered with the SEC since 1996. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $3.35 billion, as filed on 28 August 2026.

North Star Asset Management charges 0.60% a year for its Management fees.

Regulatory AUM: $3.35B
Clients: 3,554
Advisory staff: 19
Founded: 1996
Fee schedule: 0.60% to 0.60% a year
Custodians: Charles Schwab
Headquarters: One Neenah Center, Suite 300, Neenah, WI 54956
Phone: 920-729-7900
Website: northstarinvestments.com

No. 6 · RIA

Resonant Capital Advisors

Resonant Capital Advisors is an investment adviser based in Madison, WI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $2.96 billion, as filed on 15 June 2026.

Resonant Capital Advisors charges 0.40%–0.75% a year for its Discretionary Investment Management.

Regulatory AUM: $2.96B
Clients: 619
Advisory staff: 14
Fee schedule: 0.40% to 0.75% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 33 E. Main Street, Suite 440, Madison, WI 53703
Phone: 608-733-6220
Website: resonantcapital.com

No. 7 · RIA

Gateway Wealth Partners

Gateway Wealth Partners is an investment adviser based in Appleton, WI, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $2.28 billion, as filed on 12 June 2026.

Gateway Wealth Partners charges up to 3.00% a year for its Wealth Management Fees.

Regulatory AUM: $2.28B
Clients: 7,382
Advisory staff: 83
Fee schedule: Up to 3.00% a year
Custodians: LPL Financial, Assetmark
Headquarters: 100 W. Lawrence Street, Suite 304, Appleton, WI 54911
Phone: 920-731-9293
Website: joingateway.com

No. 8 · RIA

Ellenbecker Investment Group

Ellenbecker Investment Group is an investment adviser based in Waukesha, WI, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $2.06 billion, as filed on 27 March 2026.

Regulatory AUM: $2.06B
Clients: 2,283
Advisory staff: 13
Founded: 1996
Custodians: Charles Schwab
Headquarters: N21 W23350 Ridgeview Parkway, Waukesha, WI 53188
Phone: 262-691-3200

No. 9 · RIA

Operose Advisors

Operose Advisors is an investment adviser based in Milwaukee, WI, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations, and corporations and other businesses. Its regulatory assets under management total $2.04 billion, as filed on 1 September 2026.

Operose Advisors charges 0.10%–0.95% a year for its Advisory Services.

Regulatory AUM: $2.04B
Clients: 511
Advisory staff: 11
Fee schedule: 0.10% to 0.95% a year
Custodians: Charles Schwab
Headquarters: 731 North Water Street, Suite 790, Milwaukee, WI 53202
Phone: 414-209-3280

No. 10 · RIA

Landaas & Company

Landaas & Company is an investment adviser based in Milwaukee, WI, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.93 billion, as filed on 28 September 2026.

Landaas & Company charges 0.50%–1.00% a year for its Asset Management Services.

Regulatory AUM: $1.93B
Clients: 1,804
Advisory staff: 21
Founded: 1989
Fee schedule: 0.50% to 1.00% a year
Custodians: Pershing, Charles Schwab
Headquarters: 411 E Wisconsin Ave, 20th Floor, Milwaukee, WI 53202
Phone: 414-223-1099
Website: landaas.com

Questions about financial advisors in Wisconsin

How many financial advisor firms are headquartered in Wisconsin?

138 SEC-registered financial advisor firms report their principal office in Wisconsin, managing $104B in regulatory assets between them. The other 45 advisers headquartered in the state are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Wisconsin?

Orgel Wealth Management, with $9.55B in regulatory assets under management on its latest Form ADV. The next largest are Annex Advisory Services ($8.05B) and Provident Trust ($6.86B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Wisconsin?

The median firm manages $329M in regulatory assets. That is the midpoint of the 138 firms headquartered in Wisconsin.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Wisconsin charge?

Of the 10 largest firms, 9 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 0.60% to 3.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Wisconsin?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the state and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters state.

Source: Niva directory methodology

Wisconsin has 138 financial advisor firms; see every adviser in the state →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Wisconsin

Top financial advisor firms by city in Wisconsin