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Landaas & Company

Wealth managementRIA

Milwaukee, WICRD 47487Updated

Landaas & Company is an investment adviser based in Milwaukee, WI, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.93 billion, as filed on 28 September 2026.

1,804
Clients
$1.06M
AUM per individual client
21
Advisory staff
1
Offices
0.50–1.00%
Annual fee

From Form ADV filed 28 September 2026SEC record

Services and clients

Landaas & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and insurance. Financial planning was provided to 2,000 clients last fiscal year.

Landaas & Company reports 1,804 clients. They include 1,183 individual clients, 617 high-net-worth individuals and 3 charitable organizations. Of its assets, 98.5% ($1.9B across 4,045 accounts) are managed with discretion; $28.4M across 53 accounts are not.

Clients and assets by client type
Clients1,804 clients
Assets$1.93B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)66%25%
High-net-worth individuals34%74%
Charitable organizations<1%<1%
Corporations and other businesses<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
1,183
Regulatory AUM
$490M
AUM share
25.5%
Avg. per client
$415K
High-net-worth individuals
Clients
617
Regulatory AUM
$1.43B
AUM share
74.0%
Avg. per client
$2.31M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$9.37M
AUM share
0.5%
Avg. per client
$3.12M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$612K
AUM share
0.0%
Avg. per client
$612K

Total

Clients
1,804
Regulatory AUM
$1.93B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
2000

Landaas & Company fees and minimums

Landaas & Company charges 0.50%–1.00% a year for its Asset Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.

$0–$1M1.00%
$1M–$2.5M0.80%
$2.5M–$5M0.60%
$5M and above0.50%
Fee details and sources

Other fees

Consulting Services
Hourly consulting fees of $150 to $500 an hour, with an estimate of the total fee agreed in writing before work begins.

Who owns Landaas & Company

RWL Holdings, Inc. owns 25% to 50% of Landaas & Company and is in turn owned by Robert William Landaas (75% or more). The leadership team of Landaas & Company includes President Kyle Arthur Tetting. It has 27 employees, 21 of them in advisory roles.

Leadership

  • Kyle Arthur Tetting
    President
  • Daniel Christopher La Nuez
    FINOP
  • Robert William Landaas
    Chairman and CEO
  • Reuben Tait Neese
    Member
  • Lauren Elizabeth Neese
    CCO

Investment adviser representatives

19 representatives listed in the SEC register as of 9 October 2026.

  • Robyn T Abel
  • Adam James Baley
  • Kendall T Bauer
  • Thomas Booth
  • Patrice E Gentile
  • Steven Robert Giles
  • Jack Gloss
  • Michael D Hoelzl
  • Ryan Douglas Hoffman
  • Robert William Landaas
  • Blake Anthony Miller
  • Colin Mullen

Staff

  • 27 employees
  • 21 in advisory functions
  • 21 state-registered reps
  • 22 broker-dealer reps
  • 10 insurance agents
Ownership chain
Landaas & Company, LLC· the adviser
  • RWL Holdings, Inc.

    Control person · since March 2016

    Owns 25% to 50% of Landaas & Company, LLC
    • Robert William Landaas

      Control person · since March 2019

      Owns 75% or more of RWL Holdings, Inc.
  • Reuben Tait Neese

    Control person · since September 2019

    Owns 25% to 50% of Landaas & Company, LLC
  • Lauren Elizabeth Neese

    Control person · since September 2026

    Owns 25% to 50% of Landaas & Company, LLC
  • Kyle Arthur Tetting

    Control person · since September 2019

    Owns 5% to 10% of Landaas & Company, LLC

Growth and acquisitions

Landaas & Company’s regulatory assets grew from $1.4B (March 2021) to $1.93B (September 2026); clients rose from 1,611 to 1,804 and employees fell from 32 to 27.

By annual filing
Measure
Figures from each annual filing
Landaas & Company figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$1.93B1,804271
June 2025$1.72B1,771251
March 2024$1.52B1,737261
March 2023$1.33B1,728291
March 2022$1.67B1,768311
March 2021$1.4B1,611321

Offices and registration details

Besides its headquarters, Landaas & Company has 0 offices, with 1 listed address in Wisconsin.

Listed office addresses in Wisconsin
Milwaukee

Wisconsin · 1 listed address

  • 411 E Wisconsin Ave, 20th Floor, MilwaukeeHQ

Contact and registration details

Legal name
Landaas & Company, LLC
Headquarters
411 E Wisconsin Ave, 20th Floor, Milwaukee, WI 53202
SEC file
801-45055
Founded
1989
Structure
Wisconsin LLC
Fiscal year end
December

Custodians

Landaas & Company uses Pershing ($1.91B, 99%) and Charles Schwab ($12.2M, 1%) as custodians for its separately managed accounts. Landaas & Company has custody of $1.93B in client assets for 1,804 clients.

Reported separately managed account assets by custodian
$1.93B
named custodians
  • PershingPershing LLC · Jersey City, NJ · $1.91B99%
  • Charles SchwabCharles Schwab & Co., Inc. · West Lake, TX · $12.2M1%

Investments and reported holdings

At year end, Landaas & Company’s separately managed accounts were mostly in funds (93%). Its reported 13F holdings for the quarter ended 30 June 2026 total $550M across 149 positions; the largest are Vanguard Index Fds (22.5%), iShares TR (17.0%) and iShares TR (12.4%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks3%
  • Funds93%
  • Cash4%

Reported 13F holdings

$550M
Reported 13F value
149
Positions
77.5%
In the 10 largest
—
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Index Fds · Total Stk Mkt22.5%
  2. iShares TR · Rus 1000 Val ETF17.0%
  3. iShares TR · MSCI USA Qlt Fct12.4%
  4. iShares TR · MSCI US Garp ETF7.6%
  5. Dimensional ETF Trust · Internatnal Val7.4%
  6. Capital Grp Fixed Incm ETF T · Short Duration2.7%
  7. Vanguard Index Fds · S&P 500 ETF Shs2.5%
  8. iShares TR · Trs Flt RT BD2.0%
  9. iShares TR · Rus 1000 Grw ETF1.8%
  10. Apple Inc.1.6%

Together, the ten largest are 77.5% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 21 July 2026

Common questions

How many clients does Landaas & Company have?

Landaas & Company has 1,804 clients and manages $1.93 billion for them, as of September 2026. They include 1,183 individual clients, 617 high-net-worth individuals and 3 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 September 2026

What services does Landaas & Company offer?

Landaas & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and insurance.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Landaas & Company charge?

Landaas & Company charges 0.50%–1.00% a year for its Asset Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.

Source: LANDAAS & COMPANY BROCHURE, filed 30 March 2026

Which custodians does Landaas & Company use?

Landaas & Company’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $1.91B and Charles Schwab & Co., Inc. (West Lake, TX), with $12.2M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 September 2026

How many financial advisors does Landaas & Company have?

Landaas & Company has 21 investment adviser representatives registered with state securities authorities, out of 27 employees, and 21 perform investment advisory functions. 22 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Landaas & Company invest in?

At the end of its last fiscal year, Landaas & Company’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents and 3% exchange-traded equities.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Landaas & Company?

Landaas & Company is owned through a holding company by Robert William Landaas. Its direct owners are RWL Holdings, Inc., Kyle Arthur Tetting, Reuben Tait Neese and Lauren Elizabeth Neese, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 28 September 2026

How does Landaas & Company get paid?

Landaas & Company is paid through a percentage of assets under management, hourly charges and commissions. Its Form ADV lists no performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Landaas & Company registered with the SEC?

Yes, Landaas & Company has been registered with the SEC as an investment adviser since 25 October 1993. Its CRD number is 47487 and its SEC file number is 801-45055.

Source: Form ADV Part 1A, Item 1, filed 28 September 2026; IAPD firm record

How do I contact Landaas & Company?

Landaas & Company’s main office is at 411 E Wisconsin Ave, 20th Floor, Milwaukee, WI 53202. Its phone number is 414-223-1099. Its website is landaas.com.

Source: Form ADV Part 1A, Item 1.F, filed 28 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 28 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. LANDAAS & COMPANY BROCHURE, submitted 30 March 2026.
  3. IAPD firm record, CRD 47487.
  4. SEC registered adviser data, annual Form ADV amendments filed 22 March 2021 to 28 September 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 21 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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