Top 10 financial advisor firms in Milwaukee

18 SEC-registered financial advisor firms are headquartered in Milwaukee, WI, with $16.2B in combined regulatory assets under management. The largest by assets are Operose Advisors ($2.04B), Landaas & Company ($1.93B) and KLCM Advisors ($1.88B).

18
Financial advisor firms: $16.2B
Their combined AUM: $613M
Median firm AUM: 6,743
Clients of the top 10

The 10 largest by assets

1
Operose Advisors
RIA
$2.04B
0.10% to 0.95% a year
2
Landaas & Company
RIA
$1.93B
0.50% to 1.00% a year
3
KLCM Advisors
RIA
$1.88B
0.60% to 1.00% a year
4
Diversified Management
RIA
$1.87B
0.25% to 1.25% a year
5
Campbell Newman Asset Management
RIA
$1.44B
Up to 0.95%
6
Capital Investment Services of America
RIA
$1.31B
0.45% to 1.00% a year
7
Oarsman Capital
RIA
$1.17B
0.50% to 1.00% a year
8
Marietta Investment Partners
RIA
$684M
Regulatory AUM
9
Riverwater Partners
RIA
$661M
Regulatory AUM
10
Friedlander & Co
RIA
$565M
0.50% to 0.90% a year

Profiles of the top 10

No. 1 · RIA

Operose Advisors

Operose Advisors is an investment adviser based in Milwaukee, WI, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations, and corporations and other businesses. Its regulatory assets under management total $2.04 billion, as filed on 1 September 2026.

Operose Advisors charges 0.10%–0.95% a year for its Advisory Services.

Regulatory AUM: $2.04B
Clients: 511
Advisory staff: 11
Fee schedule: 0.10% to 0.95% a year
Custodians: Charles Schwab
Headquarters: 731 North Water Street, Suite 790, Milwaukee, WI 53202
Phone: 414-209-3280

No. 2 · RIA

Landaas & Company

Landaas & Company is an investment adviser based in Milwaukee, WI, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.93 billion, as filed on 28 September 2026.

Landaas & Company charges 0.50%–1.00% a year for its Asset Management Services.

Regulatory AUM: $1.93B
Clients: 1,804
Advisory staff: 21
Founded: 1989
Fee schedule: 0.50% to 1.00% a year
Custodians: Pershing, Charles Schwab
Headquarters: 411 E Wisconsin Ave, 20th Floor, Milwaukee, WI 53202
Phone: 414-223-1099
Website: landaas.com

No. 3 · RIA

KLCM Advisors

KLCM Advisors is an investment adviser based in Milwaukee, WI, registered with the SEC since 1993. It provides investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.88 billion, as filed on 10 March 2026.

KLCM Advisors charges 0.60%–1.00% a year for its Management fees.

Regulatory AUM: $1.88B
Clients: 637
Advisory staff: 5
Founded: 1993
Fee schedule: 0.60% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 330 E Kilbourn Avenue, Suite 1050, Milwaukee, WI 53202-6615
Phone: 414-765-1234
Website: klcminc.com

No. 4 · RIA

Diversified Management

Diversified Management is an investment adviser based in Milwaukee, WI, registered with the SEC since 1994. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $1.87 billion, as filed on 30 March 2026.

Diversified Management charges 0.25%–1.25% a year for its Investment advisory services.

Regulatory AUM: $1.87B
Clients: 340
Advisory staff: 6
Fee schedule: 0.25% to 1.25% a year
Custodians: Charles Schwab
Headquarters: 330 E. Kilbourn Ave., Suite 1475, Milwaukee, WI 53202
Phone: 414-292-1900
Website: diversifiedmanagement.com

No. 5 · RIA

Campbell Newman Asset Management

Campbell Newman Asset Management is an investment adviser based in Milwaukee, WI, registered with the SEC since 1972. It provides investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.44 billion, as filed on 9 March 2026.

Campbell Newman Asset Management charges up to 0.95% for its Investment management fees. The brochure does not state whether the rate is annual.

Regulatory AUM: $1.44B
Clients: 1,475
Advisory staff: 4
Fee schedule: Up to 0.95%
Minimum account: $1,000,000
Custodians: Charles Schwab
Headquarters: 330 East Kilbourn Avenue, Suite 1125, Milwaukee, WI 53202
Phone: 414-908-6670
Website: campbellnewman.com

No. 6 · RIA

Capital Investment Services of America

Capital Investment Services of America is an investment adviser based in Milwaukee, WI, registered with the SEC since 1980. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.31 billion, as filed on 16 December 2025.

Capital Investment Services of America charges 0.45%–1.00% a year for its Investment advisory services.

Regulatory AUM: $1.31B
Clients: 937
Advisory staff: 9
Founded: 1981
Fee schedule: 0.45% to 1.00% a year
Minimum account: $500,000
Custodians: Charles Schwab
Headquarters: 111 E. Wisconsin Ave, Suite 1310, Milwaukee, WI 53202
Phone: 414-278-7744
Website: capinv.com

No. 7 · RIA

Oarsman Capital

Oarsman Capital is an investment adviser based in Milwaukee, WI, registered with the SEC since 2002. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.17 billion, as filed on 8 September 2026.

Oarsman Capital charges 0.50%–1.00% a year for its Investment Advisory Fees.

Regulatory AUM: $1.17B
Clients: 676
Advisory staff: 13
Founded: 2000
Fee schedule: 0.50% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 790 North Water Street, Suite 1850, Milwaukee, WI 53202
Phone: 414-221-0081
Website: oarsman.net

No. 8 · RIA

Marietta Investment Partners

Marietta Investment Partners is an investment adviser based in Milwaukee, WI, registered with the SEC since 2000. It provides investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $684 million, as filed on 16 September 2026.

Regulatory AUM: $684M
Clients: 147
Advisory staff: 3
Founded: 2000
Custodians: Charles Schwab
Headquarters: 833 East Michigan Street, Suite 980, Milwaukee, WI 53202
Phone: 414-289-9080
Website: mariettallc.com

No. 9 · RIA

Riverwater Partners

Riverwater Partners is an investment adviser based in Milwaukee, WI, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include high-net-worth individuals, other investment advisers and charitable organizations. Its regulatory assets under management total $661 million, as filed on 16 June 2026.

Regulatory AUM: $661M
Clients: 185
Advisory staff: 8
Custodians: Charles Schwab
Headquarters: 1433 N. Water Street, Suite 303, Milwaukee, WI 53202
Phone: 414-858-8000
Website: riverwaterpartners.com

No. 10 · RIA

Friedlander & Co

Friedlander & Co is an investment adviser based in Milwaukee, WI, registered with the SEC since 1982. It provides investment management. Its clients include high-net-worth individuals and charitable organizations. Its regulatory assets under management total $565 million, as filed on 20 February 2026.

Friedlander & Co charges 0.50%–0.90% a year for its Usual fee schedule.

Regulatory AUM: $565M
Clients: 31
Advisory staff: 1
Fee schedule: 0.50% to 0.90% a year
Custodians: Robert W. Baird & Co., RBC Capital Markets
Headquarters: 322 E. Michigan Street Ste. 250, Milwaukee, WI 53202
Phone: 414-273-0308

Questions about financial advisors in Milwaukee

How many financial advisor firms are headquartered in Milwaukee?

18 SEC-registered financial advisor firms report their principal office in Milwaukee, WI, managing $16.2B in regulatory assets between them. The other 22 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Milwaukee?

Operose Advisors, with $2.04B in regulatory assets under management on its latest Form ADV. The next largest are Landaas & Company ($1.93B) and KLCM Advisors ($1.88B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Milwaukee?

The median firm manages $613M in regulatory assets. That is the midpoint of the 18 firms headquartered in Milwaukee.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Milwaukee charge?

Of the 10 largest firms, 8 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 0.90% to 1.25% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Milwaukee?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Milwaukee has 18 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Milwaukee

Top financial advisor firms in other Wisconsin cities