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Oarsman Capital

Wealth managementRIA

Milwaukee, WICRD 109993Updated

Oarsman Capital is an investment adviser based in Milwaukee, WI, registered with the SEC since 2002. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.17 billion, as filed on 8 September 2026.

676
Clients
$1.73M
AUM per individual client
13
Advisory staff
2
Offices
0.50–1.00%
Annual fee

From Form ADV filed 8 September 2026SEC record

Services and clients

Oarsman Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.

Oarsman Capital reports 676 clients. They include 356 high-net-worth individuals, 314 individual clients and 6 charitable organizations. Of its assets, 95.5% ($1.11B across 1,925 accounts) are managed with discretion; $53M across 331 accounts are not.

Clients and assets by client type
Clients676 clients reported
Assets$1.17B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)46%10%
High-net-worth individuals53%89%
Pension and profit-sharing plansFewer than 5<1%
Charitable organizations<1%<1%
Corporations and other businessesFewer than 5<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
314
Regulatory AUM
$121M
AUM share
10.3%
Avg. per client
$384K
High-net-worth individuals
Clients
356
Regulatory AUM
$1.04B
AUM share
89.1%
Avg. per client
$2.92M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$716K
AUM share
0.1%
Avg. per client
—
Charitable organizations
Clients
6
Regulatory AUM
$5.08M
AUM share
0.4%
Avg. per client
$847K
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$451K
AUM share
0.0%
Avg. per client
—

Total

Clients
676
Regulatory AUM
$1.17B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
251–500

Oarsman Capital fees and minimums

Oarsman Capital charges 0.50%–1.00% a year for its Investment Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.

$0–$500K1.00%
$500K–$1M0.80%
$1M–$3M0.70%
$3M–$5M0.60%
$5M and above0.50%
Fee details and sources

Who owns Oarsman Capital

The leadership team of Oarsman Capital includes President Benjamin Kebbekus and Chief Compliance Officer Randy Heinig. It has 21 employees, 13 of them in advisory roles.

Leadership

  • Benjamin Kebbekus
    Vice President
  • Derek Pawlak
    Vice President
  • Robert Phelps
    President
  • Randy Heinig
    Chief Compliance Officer
  • Peter Schumacher
    Shareholder
  • Jaclyn Gruber
    Shareholder
  • Eric Suttmiller
    Shareholder

Investment adviser representatives

14 representatives listed in the SEC register as of 9 October 2026.

  • Carter Abbott
  • Charles Allard Allison III
  • Joshua R Bruckert
  • Jaclyn Ariella Gruber
  • Benjamin Jerome Kebbekus
  • Peter Scott Lautmann
  • Kurt Mihelich
  • Derek Joseph Pawlak MR
  • Robert Wylie Phelps
  • Brent Victor Schneider
  • Peter Francis Schumacher
  • Jacob Robert Sheaf

Staff

  • 21 employees
  • 13 in advisory functions
  • 13 state-registered reps
Ownership chain
Oarsman Capital, Inc· the adviser
  • Robert Phelps

    Control person · since September 2000

    Owns 10% to 25% of Oarsman Capital, Inc
  • Benjamin Kebbekus

    Control person · since January 2021

    Owns 10% to 25% of Oarsman Capital, Inc
  • Derek Pawlak

    Control person · since September 2023

    Owns 10% to 25% of Oarsman Capital, Inc
  • Jaclyn Gruber

    since April 2024

    Owns 10% to 25% of Oarsman Capital, Inc
  • Allison Family Trust

    since April 2024

    Owns 10% to 25% of Oarsman Capital, Inc
  • Michael J. Cleary Living Trust

    since August 2023

    Owns 5% to 10% of Oarsman Capital, Inc
  • Peter Schumacher

    since August 2023

    Owns 5% to 10% of Oarsman Capital, Inc
  • Paul Grunau

    since August 2023

    Owns 5% to 10% of Oarsman Capital, Inc
  • Warner Living Trust

    since July 2024

    Owns 5% to 10% of Oarsman Capital, Inc
  • Dana Schumacher

    since September 2023

    Owns 5% to 10% of Oarsman Capital, Inc
  • Jeanie Hartgrunau

    since August 2023

    Owns 5% to 10% of Oarsman Capital, Inc
  • Eric Suttmiller

    since October 2025

    Owns 5% to 10% of Oarsman Capital, Inc

Growth and acquisitions

Oarsman Capital’s regulatory assets grew 2.7× from $436M (March 2021) to $1.17B (September 2026); clients rose from 477 to 676 and employees from 9 to 21.

By annual filing
Measure
Figures from each annual filing
Oarsman Capital figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$1.17B676212
March 2025$927M655212
March 2024$703M558142
March 2023$440M49193
March 2022$469M47393
March 2021$436M47793

Offices and registration details

Besides its headquarters, Oarsman Capital has 1 office, with 2 listed addresses in Wisconsin.

Listed office addresses in Wisconsin
MilwaukeePrairie Du Sac

Wisconsin · 2 listed addresses

  • 790 North Water Street, Suite 1850, MilwaukeeHQ
  • 590 4th St, Prairie Du Sac

Other business names

Oarsman Capital has reported 1 other business name to the SEC.

  • LRC Aviation Advisors

Contact and registration details

Legal name
Oarsman Capital, Inc
Headquarters
790 North Water Street, Suite 1850, Milwaukee, WI 53202
SEC file
801-60988
Founded
2000
Structure
Wisconsin corporation
Fiscal year end
December

Custodians

Oarsman Capital uses Charles Schwab ($923M) as custodian for its separately managed accounts. Oarsman Capital has custody of $41.1M in client assets for 24 clients.

Reported separately managed account assets by custodian
$923M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $923M100%

Investments and reported holdings

At year end, Oarsman Capital’s separately managed accounts were mostly in funds (61%) and stocks (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $945M across 244 positions; the largest are iShares Core U.S. Aggregate Bond ETF (9.1%), Schwab International Equity ETF (8.9%) and Vanguard Morningstar Value ETF (8.0%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks27%
  • Funds61%
  • Bonds10%
    • State and local bonds4%
    • U.S. government and agency bonds3%
    • Investment grade corporate bonds2%
    • High-yield corporate bonds1%
  • Cash6%

Reported 13F holdings

$945M
Reported 13F value
244
Positions
54.6%
In the 10 largest
+17.3%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares Core U.S. Aggregate Bond ETFETF9.1%
  2. Schwab International Equity ETFETF8.9%
  3. Vanguard Morningstar Value ETFETF8.0%
  4. State Street SPDR Portfolio S&P 500 Growth ETFETF7.9%
  5. State Street SPDR Portfolio S&P 400 Mid Cap ETFETF4.6%
  6. Invesco S&P 500 Equal Weight ETFETF4.0%
  7. State Street SPDR Portfolio S&P 600 Small Cap ETFETF3.6%
  8. iShares Intermediate Government/credit Bond ETFETF3.0%
  9. Alphabet Inc. Cap Stk CL C2.7%
  10. State Street SPDR Portfolio S&P 500 ETFETF2.7%

Together, the ten largest are 54.6% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 7 August 2026

Common questions

How many clients does Oarsman Capital have?

Oarsman Capital has 676 clients and manages $1.17 billion for them, as of September 2026. They include 356 high-net-worth individuals, 314 individual clients and 6 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026

What services does Oarsman Capital offer?

Oarsman Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, retirement plan services, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Oarsman Capital charge?

Oarsman Capital charges 0.50%–1.00% a year for its Investment Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.

Source: ADV PART 2A - SEPTEMBER 2026 UPDATE, filed 8 September 2026

Which custodians does Oarsman Capital use?

Oarsman Capital’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $923M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026

How many financial advisors does Oarsman Capital have?

Oarsman Capital has 13 investment adviser representatives registered with state securities authorities, out of 21 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Oarsman Capital invest in?

At the end of its last fiscal year, Oarsman Capital’s separately managed accounts held 61% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities, 6% cash and equivalents, 4% state and local bonds, 3% U.S. government and agency bonds, 2% investment grade corporate bonds and 1% high-yield corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Oarsman Capital?

Oarsman Capital’s direct owners are Robert Phelps, Benjamin Kebbekus, Derek Pawlak, Michael J. Cleary Living Trust, Peter Schumacher, Paul Grunau, Jaclyn Gruber, Allison Family Trust, Warner Living Trust, Dana Schumacher, Jeanie Hartgrunau and Eric Suttmiller, each holding 25% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 8 September 2026

How does Oarsman Capital get paid?

Oarsman Capital is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Oarsman Capital registered with the SEC?

Yes, Oarsman Capital has been registered with the SEC as an investment adviser since 15 March 2002. Its CRD number is 109993 and its SEC file number is 801-60988.

Source: Form ADV Part 1A, Item 1, filed 8 September 2026; IAPD firm record

How do I contact Oarsman Capital?

Oarsman Capital’s main office is at 790 North Water Street, Suite 1850, Milwaukee, WI 53202. Its phone number is 414-221-0081. Its website is oarsman.net.

Source: Form ADV Part 1A, Item 1.F, filed 8 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 8 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A - SEPTEMBER 2026 UPDATE, submitted 8 September 2026.
  3. IAPD firm record, CRD 109993.
  4. SEC registered adviser data, annual Form ADV amendments filed 31 March 2021 to 8 September 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 7 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Oarsman Capital, INC, website.

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