Top 5 financial advisor firms in Middleton

5 SEC-registered financial advisor firms are headquartered in Middleton, WI, with $3.59B in combined regulatory assets under management. The largest by assets are Ern Financial ($1.15B), Milestone Investment Advisors ($878M) and Jacobson & Schmitt Advisors ($676M).

5
Financial advisor firms: $3.59B
Their combined AUM: $676M
Median firm AUM: 2,654
Clients of the top 5

The 5 largest by assets

1
Ern Financial
RIA
$1.15B
0.40% to 1.20% a year
2
Milestone Investment Advisors
RIA
$878M
0.40% to 1.00% a year
3
Jacobson & Schmitt Advisors
RIA
$676M
0.50% to 1.25% a year
4
Googins Advisors
RIA
$566M
0.60% to 1.00%
5
Sentinel Advisory Group
RIA
$321M
Regulatory AUM

Profiles of the top 5

No. 1 · RIA

Ern Financial

Ern Financial is an investment adviser based in Middleton, WI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.15 billion, as filed on 8 April 2026.

Ern Financial charges 0.40%–1.20% a year for its Investment Advisory Services.

Regulatory AUM: $1.15B
Clients: 601
Advisory staff: 7
Founded: 2018
Fee schedule: 0.40% to 1.20% a year
Custodians: Charles Schwab
Headquarters: 8215 Greenway Boulevard, Suite 540, Middleton, WI 53562
Phone: 608-662-9018
Website: canopy-wealth.com

No. 2 · RIA

Milestone Investment Advisors

Milestone Investment Advisors is an investment adviser based in Middleton, WI, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $878 million, as filed on 12 May 2026.

Milestone Investment Advisors charges 0.40%–1.00% a year for its Portfolio Management Services.

Regulatory AUM: $878M
Clients: 414
Advisory staff: 7
Founded: 2013
Fee schedule: 0.40% to 1.00% a year
Custodians: Charles Schwab, Fidelity, Tiaa-Cref Individual & Institutional Services
Headquarters: 6702 Stonefield Road, Suite 201, Middleton, WI 53562
Phone: 608-826-5730
Website: milestoneia.com

No. 3 · RIA

Jacobson & Schmitt Advisors

Jacobson & Schmitt Advisors is an investment adviser based in Middleton, WI, registered with the SEC since 2006. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $676 million, as filed on 5 August 2026.

Jacobson & Schmitt Advisors charges 0.50%–1.25% a year for its Wealth Management Services.

Regulatory AUM: $676M
Clients: 462
Advisory staff: 12
Founded: 2006
Fee schedule: 0.50% to 1.25% a year
Custodians: Charles Schwab
Headquarters: 8333 Greenway BLVD, Suite 330, Middleton, WI 53562
Phone: 608-662-7500
Website: jandsadvisors.com

No. 4 · RIA

Googins Advisors

Googins Advisors is an investment adviser based in Middleton, WI, registered with the SEC since 2007. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $566 million, as filed on 29 September 2026.

Googins Advisors charges 0.60%–1.00% for its Investment Advisory and Management Services. The brochure does not state whether the rate is annual.

Regulatory AUM: $566M
Clients: 796
Advisory staff: 3
Fee schedule: 0.60% to 1.00%
Custodians: Pershing, Charles Schwab
Headquarters: 6417 University Avenue, Middleton, WI 53562
Phone: 608-514-1044
Website: googins.com

No. 5 · RIA

Sentinel Advisory Group

Sentinel Advisory Group is an investment adviser based in Middleton, WI, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $321 million, as filed on 2 March 2026.

Regulatory AUM: $321M
Clients: 381
Advisory staff: 8
Founded: 2021
Custodians: Fidelity
Headquarters: 1600 Aspen Commons, Suite 825, Middleton, WI 53562
Phone: 608-579-9350
Website: sentineladvisorygroup.com

Questions about financial advisors in Middleton

How many financial advisor firms are headquartered in Middleton?

5 SEC-registered financial advisor firms report their principal office in Middleton, WI, managing $3.59B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Middleton?

Ern Financial, with $1.15B in regulatory assets under management on its latest Form ADV. The next largest are Milestone Investment Advisors ($878M) and Jacobson & Schmitt Advisors ($676M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Middleton?

The median firm manages $676M in regulatory assets. That is the midpoint of the 5 firms headquartered in Middleton.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Middleton charge?

Of the 5 largest firms, 4 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.25% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Middleton?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Middleton has 5 financial advisor firms; see every adviser in the city →