Winch Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and educational seminars. Financial planning was provided to 700 clients last fiscal year.
Winch Advisory Services reports 851 clients. They include 704 individual clients and 147 high-net-worth individuals. Of its assets, 100.0% ($580M across 2,323 accounts) are managed with discretion. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 83% | 35% |
| High-net-worth individuals | 17% | 63% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 704 | $201M | 34.7% | $286K |
| High-net-worth individuals | 147 | $365M | 62.9% | $2.48M |
| Pension and profit-sharing plans | Fewer than 5 | $13.8M | 2.4% | — |
| Charitable organizations | Fewer than 5 | $49.1K | 0.0% | — |
| Total | 851 | $580M | 100% | — |
- Clients
- 704
- Regulatory AUM
- $201M
- AUM share
- 34.7%
- Avg. per client
- $286K
- Clients
- 147
- Regulatory AUM
- $365M
- AUM share
- 62.9%
- Avg. per client
- $2.48M
- Clients
- Fewer than 5
- Regulatory AUM
- $13.8M
- AUM share
- 2.4%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $49.1K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 851
- Regulatory AUM
- $580M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 700
Winch Advisory Services charges 0.50%–2.00% a year for its Individual Portfolio Management Fees. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting Services
- Charged hourly at up to $300 per hour, with an estimate of total hours set at the start of the relationship.
- Financial Planning
- An annual fee of 25 basis points (0.25%) on client assets managed, or a fixed fee typically ranging from $3,000 to $20,000 by complexity.
Christina Winch owns 25% to 50% of Winch Advisory Services. The leadership team of Winch Advisory Services includes Chief Compliance Officer Samuel Winch. It has 18 employees, 17 of them in advisory roles.
Staff
- 18 employees
- 17 in advisory functions
- 7 state-registered reps
- 3 insurance agents
- Owns 25% to 50% of Winch Advisory Services, LLC
Christina Winch
Control person · since August 2004
- Owns 25% to 50% of Winch Advisory Services, LLC
Tanya Winch
Control person · since December 2022
- Owns 25% to 50% of Winch Advisory Services, LLC
Samuel Winch
Control person · since December 2022
- Owns 25% to 50% of Winch Advisory Services, LLC
Adam Winch
Control person · since December 2022
Winch Advisory Services’ regulatory assets grew 1.6× from $356M (February 2021) to $580M (March 2026); clients rose from 804 to 851 and employees were 18 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $580M | 851 | 18 | 2 |
| Mar 2025March 2025 | $511M | 816 | 18 | 2 |
| Mar 2024March 2024 | $420M | 799 | 17 | 2 |
| Jan 2023January 2023 | $334M | 792 | 19 | 2 |
| Feb 2022February 2022 | $432M | 846 | 18 | 2 |
| Feb 2021February 2021 | $356M | 804 | 18 | 2 |
Besides its headquarters, Winch Advisory Services has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Wisconsin · 1 listed address
- 424 E. Wisconsin Avenue, AppletonHQ
Other business names
Winch Advisory Services has reported 1 other business name to the SEC.
- Winch Financial
Contact and registration details
- Legal name
- Winch Advisory Services, LLC
- Headquarters
- 424 E. Wisconsin Avenue, Appleton, WI 54911
- Website
- winchfinancial.com
- Phone
- 920-739-8577
- @490256
- SEC file
- 801-55488
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Winch Advisory Services’ named custodian for separately managed accounts is LPL Financial ($571M). Winch Advisory Services does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $571M100%
At year end, Winch Advisory Services’ separately managed accounts were mostly in funds (58%) and stocks (40%). Its reported 13F holdings for the quarter ended 30 June 2026 total $481M across 567 positions; the largest are State Street SPDR Port S&P 1500 Composite Stock Market ETF (11.3%), Nvidia Corp. (7.8%) and Apple Inc. (6.3%).
What the accounts hold
- Stocks40%
- Funds58%
- Cash2%
How many clients does Winch Advisory Services have?
Winch Advisory Services has 851 clients and manages $580 million for them, as of March 2026. They include 704 individual clients and 147 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 March 2026
What services does Winch Advisory Services offer?
Winch Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Winch Advisory Services charge?
Winch Advisory Services charges 0.50%–2.00% a year for its Individual Portfolio Management Fees. The fee is billed in advance and is negotiable.
Source: WINCH ADVISORY SERVICES ADV PART 2A, filed 3 March 2026
Which custodians does Winch Advisory Services use?
Winch Advisory Services’ separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $571M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 March 2026
How many financial advisors does Winch Advisory Services have?
Winch Advisory Services has 7 investment adviser representatives registered with state securities authorities, out of 18 employees, and 17 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Winch Advisory Services invest in?
At the end of its last fiscal year, Winch Advisory Services’ separately managed accounts held 58% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Winch Advisory Services?
Winch Advisory Services’ direct owners are Christina Winch, Tanya Winch, Samuel Winch and Adam Winch, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 4 March 2026
How does Winch Advisory Services get paid?
Winch Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Winch Advisory Services?
Winch Advisory Services’ main office is at 424 E. Wisconsin Avenue, Appleton, WI 54911. Its phone number is 920-739-8577. Its website is winchfinancial.com.