Avaii Wealth Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
Avaii Wealth Management reports 995 clients. They include 802 individual clients, 184 high-net-worth individuals, and 9 pension and profit-sharing plans. Of its assets, 98.5% ($594M across 2,755 accounts) are managed with discretion; $8.96M across 172 accounts are not. It advised 9 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 44% |
| High-net-worth individuals | 18% | 52% |
| Pension and profit-sharing plans | <1% | 3% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 802 | $268M | 44.5% | $334K |
| High-net-worth individuals | 184 | $316M | 52.5% | $1.72M |
| Pension and profit-sharing plans | 9 | $16.4M | 2.7% | $1.82M |
| Charitable organizations | Fewer than 5 | $1.97M | 0.3% | — |
| Total | 995 | $603M | 100% | — |
- Clients
- 802
- Regulatory AUM
- $268M
- AUM share
- 44.5%
- Avg. per client
- $334K
- Clients
- 184
- Regulatory AUM
- $316M
- AUM share
- 52.5%
- Avg. per client
- $1.72M
- Clients
- 9
- Regulatory AUM
- $16.4M
- AUM share
- 2.7%
- Avg. per client
- $1.82M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.97M
- AUM share
- 0.3%
- Avg. per client
- —
Total
- Clients
- 995
- Regulatory AUM
- $603M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 9
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Avaii Wealth Management charges 0.50%–1.50% a year for its Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Project-based financial planning is billed at an hourly rate of $150 to $300, or as ongoing planning billed monthly in advance; it may be included in the advisory fee.
- Retirement Plan Advisory Services
- Retirement plan advisory services for 3(21) and 3(38) are an annual asset-based fee of up to 1.25%, billed in advance; the schedule runs from 1.00% down to 0.50%.
Christian Doule owns 50% to 75% of Avaii Wealth Management. The leadership team of Avaii Wealth Management includes Chief Compliance Officer Joel Blattner. It has 18 employees, 10 of them in advisory roles.
Staff
- 18 employees
- 10 in advisory functions
- 9 state-registered reps
- 8 insurance agents
- Owns 50% to 75% of Avaii Wealth Management, LLC
Christian Doule
Control person · since July 2018
- Owns 10% to 25% of Avaii Wealth Management, LLC
Mark Truettner
Control person · since January 2020
- Owns 10% to 25% of Avaii Wealth Management, LLC
David Jensen
since July 2024
- Owns 5% to 10% of Avaii Wealth Management, LLC
Benjamin Baker
since January 2025
Avaii Wealth Management’s regulatory assets grew 2.7× from $226M (May 2021) to $603M (September 2026); clients rose from 418 to 995 and employees from 9 to 18.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $603M | 995 | 18 | 2 |
| Jul 2025July 2025 | $443M | 809 | 14 | 1 |
| Jul 2024July 2024 | $410M | 778 | 16 | 1 |
| Apr 2023April 2023 | $304M | 649 | 13 | 1 |
| Apr 2022April 2022 | $315M | 545 | 14 | 1 |
| May 2021May 2021 | $226M | 418 | 9 | 1 |
Besides its headquarters, Avaii Wealth Management has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Wisconsin · 1 listed address
- 2101 N Casaloma DR, AppletonHQ
Other business names
Avaii Wealth Management has reported 1 other business name to the SEC.
- Williams Financial
Contact and registration details
- Legal name
- Avaii Wealth Management, LLC
- Headquarters
- 2101 N Casaloma DR, Appleton, WI 54913
- Website
- avaii.com
- Phone
- 920-214-1212
- @avaii-wealth-management
- SEC file
- 801-113937
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Avaii Wealth Management’s named custodian for separately managed accounts is Fidelity ($425M). Avaii Wealth Management does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Boston, MA · $425M100%
At year end, Avaii Wealth Management’s separately managed accounts were mostly in funds (74%) and stocks (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $341M across 176 positions; the largest are Capital Group Dividend Value (8.8%), iShares TR (6.9%) and First TR Exchange Traded FD (6.0%).
What the accounts hold
- Stocks20%
- Funds74%
- Cash6%
How many clients does Avaii Wealth Management have?
Avaii Wealth Management has 995 clients and manages $603 million for them, as of September 2026. They include 802 individual clients, 184 high-net-worth individuals, and 9 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 September 2026
What services does Avaii Wealth Management offer?
Avaii Wealth Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Avaii Wealth Management charge?
Avaii Wealth Management charges 0.50%–1.50% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Source: AVAII DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENT, filed 29 September 2026
Which custodians does Avaii Wealth Management use?
Avaii Wealth Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Boston, MA), with $425M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 September 2026
How many financial advisors does Avaii Wealth Management have?
Avaii Wealth Management has 9 investment adviser representatives registered with state securities authorities, out of 18 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Avaii Wealth Management invest in?
At the end of its last fiscal year, Avaii Wealth Management’s separately managed accounts held 74% registered funds (mutual funds, ETFs, BDCs), 20% exchange-traded equities and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Avaii Wealth Management?
Avaii Wealth Management’s direct owners are Christian Doule (50% to 75%), Mark Truettner (10% to 25%), David Jensen (10% to 25%) and Benjamin Baker (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 29 September 2026
How does Avaii Wealth Management get paid?
Avaii Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Avaii Wealth Management?
Avaii Wealth Management’s main office is at 2101 N Casaloma DR, Appleton, WI 54913. Its phone number is 920-214-1212. Its website is avaii.com.