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Wealth Enhancement Advisory Services

SEC-registered adviser since 2001Plymouth, MNCRD 116407

$122.2B
AUM
85,001
Clients
See fees
Fee
850
Advisory staff

From Form ADV filed 20 August 2026 · data retrieved 15 October 2026SEC record

Wealth Enhancement Advisory Services is an investment adviser headquartered in Plymouth, Minnesota, and registered with the SEC since 2001. Its clients include other individuals, high-net-worth individuals, and pension and profit-sharing plans. High-net-worth individuals account for 32% of its regulatory assets under management.

Its services include financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Fee arrangements include a percentage of assets under management, hourly charges, fixed fees and other arrangements. Wealth Enhancement Group, LLC owns 75% or more of Wealth Enhancement Advisory Services.

Clients

Wealth Enhancement Advisory Services serves 85,001 clients, 27,424 of them high-net-worth individuals. The average client has about $1.4 million with the firm, and high-net-worth clients hold 32% of its $122.2 billion in assets.

Regulatory assets by client type
  • Individuals53,562 clients59%
  • High-net-worth individuals27,424 clients32%
  • Pension and profit-sharing plans1,096 clients5%
  • OtherCharitable organizations, Corporations and other businesses, Other4%

What it does

Wealth Enhancement Advisory Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars and other activities. It is paid through a percentage of assets, hourly charges, fixed fees and other arrangements.

Wealth Enhancement Advisory Services provided financial planning to 6,500 clients last fiscal year and advises no private funds.

77.2% of assets ($94.31B across 172,300 accounts) are managed with discretion; $27.87B across 49,592 accounts are not. $10.33B sits in a wrap fee program the firm both sponsors and manages. 1% of clients are outside the U.S., and 327 clients received advice without assets under management last fiscal year.

Show the full table
Individuals (other than HNW)53,562
Regulatory AUM
$72,281,254,240
Share
59.2%
Avg. per client
$1.35M
High-net-worth individuals27,424
Regulatory AUM
$39,320,292,735
Share
32.2%
Avg. per client
$1.43M
Pension and profit-sharing plans1,096
Regulatory AUM
$5,953,155,399
Share
4.9%
Avg. per client
$5.43M
Charitable organizations643
Regulatory AUM
$829,749,714
Share
0.7%
Avg. per client
$1.29M
Corporations and other businesses1,201
Regulatory AUM
$1,799,010,730
Share
1.5%
Avg. per client
$1.50M
Other1,075
Regulatory AUM
$2,003,262,292
Share
1.6%
Avg. per client
$1.86M
Total85,001

What the accounts hold

Separately managed account assets by class, year end
  • Stocks30%
  • Funds57%
    • Registered funds56%
    • Pooled vehicles1%
  • Bonds6%
    • U.S. government and agency bonds2%
    • State and local bonds2%
    • Investment grade corporate bonds2%
  • Cash6%
  • Other1%
    • Subaccounts and principal paydowns1%

Custodians

Wealth Enhancement Advisory Services’ client accounts are held mainly at Charles Schwab, with 58% of managed assets, and Fidelity, with 24%. Wealth Enhancement Advisory Services has custody of $110.82B for 83,038 clients.

Managed account assets by custodian
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $70.41B58%
  • FidelityFidelity (national Financial Services, LLC) · Boston, MA · $28.91B24%
  • All other custodians$22.86B19%

Ownership and leadership

Wealth Enhancement Group, LLC owns 75% or more of Wealth Enhancement Advisory Services.

Who owns the firm
Wealth Enhancement Advisory Services, LLC· the adviser

  • Wealth Enhancement Group, LLC

    Control person · since February 2003

    Owns 75% or more of Wealth Enhancement Advisory Services, LLC

Leadership

  • Jeffrey Dekko
    Chief Manager and President
  • Kelly Windorski
    Chief Financial Officer and Treasurer
  • Joseph Dieckhaus
    Chief Compliance Officer
  • Michelle Brownstein
    Chief New Client Development Officer
  • Jonathan Butters
    Chief Business Development Officer
  • James Cahn
    Chair of the Investment Committee and Chief Strategy Officer
  • Aisling Carroll-Transom
    Chief Partner Programs Officer
  • Victoria Denaro
    Assistant Secretary
  • William Rice
    Secretary
  • Frederick Shideman
    Chief Platform Officer and Chief Information Security Officer
  • Daniel Stampf
    Chief Product Officer
  • Brian Vnak
    Chief Advisory Officer
  • Eric Weiss
    Chief Growth Officer

Staff

  • 1,700 employees
  • 850 in advisory functions
  • 850 state-registered reps
  • 475 broker-dealer reps
  • 500 insurance agents
  • 30 soliciting firms

Reported holdings

Wealth Enhancement Advisory Services’ reported 13F holdings total $59.79B across 4,137 positions, and the ten largest make up 23.5% of it.

$59.79B
Reported 13F value
4,137
Positions
23.5%
In the 10 largest
+21.8%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares TR · Core S&P500 ETF6.1%
  2. Apple Inc.3.1%
  3. iShares TR · Core US Aggbd ET2.7%
  4. Nvidia Corporation2.2%
  5. Alps ETF TR · Smith Core Plus2.1%
  6. Microsoft Corp.1.6%
  7. Vanguard Intl Equity Index F · FTSE Emr Mkt ETF1.5%
  8. Schwab Strategic TR · Fundamental Intl1.4%
  9. Victory Portfolios II · Usaa MSCI USA SM1.4%
  10. American Centy ETF TR · US Large Cap Vlu1.4%

Together, the ten largest are 23.5% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 15 July 2026

A 13F covers only exchange-traded long positions the firm holds with discretion, so this $59.79B is not its $122.19B in regulatory assets and does not represent any individual client's portfolio.

Fees

Wealth Enhancement Advisory Services is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other.

Wealth Enhancement Advisory Services’ fee rates are not included in this profile. Read its fee schedule in its SEC-filed brochure.

Offices and registrations

Besides its headquarters, Wealth Enhancement Advisory Services has 184 offices (1 private residence, listed without an address), with 204 listed addresses across 38 states.

Listed office addresses by state

Minnesota · 15 listed addresses

  • 505 N Highway 169, Suite 900, PlymouthHQ
  • 14275 Golf Course DR, Baxter
  • 14800 Galaxie Ave, Apple Valley
  • 2351 Connecticut Ave, Sartell
  • 701 Carlson Pkwy, Minnetonka
  • 6200 Baker RD, Eden Prairie
  • 756 Century Ave SW, Hutchinson
  • 975 34th Ave NW, Rochester
  • 303 22nd Ave W, Alexandria
  • 350 W Burnsville Pkwy, Burnsville
  • 810 Madison Ave, Mankato
  • 775 Prairie Center DR, Eden Prairie
  • 520 NW 1st Ave, Grand Rapids
  • 796 Bielenberg DR, Woodbury
  • 3900 Northwoods DR, Arden Hills

Other business names

Wealth Enhancement Advisory Services has reported 2 other business names to the SEC.

  • Wealth Enhancement
  • Wealth Enhancement Group, LLC

Registration details

Legal name
Wealth Enhancement Advisory Services, LLC
Headquarters
505 N Highway 169, Suite 900, Plymouth, MN 55441
Phone
763-417-1700
Website
www.wealthenhancement.com
SEC file
801-60749
Founded
2001
Structure
Minnesota LLC
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Wealth Enhancement Advisory Services have?

Wealth Enhancement Advisory Services has 85,001 clients and manages $122.2 billion for them, as of August 2026. They include 53,562 other individuals, 27,424 high-net-worth individuals and 1,201 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 August 2026

What services does Wealth Enhancement Advisory Services offer?

Wealth Enhancement Advisory Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars and other activities.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Wealth Enhancement Advisory Services use?

Wealth Enhancement Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $70,410,373,621 and Fidelity (national Financial Services, LLC) (Boston, MA), with $28,911,455,945. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 August 2026

How many financial advisors does Wealth Enhancement Advisory Services have?

Wealth Enhancement Advisory Services has 850 investment adviser representatives registered with state securities authorities, out of 1,700 employees, and 850 perform investment advisory functions. 475 are registered representatives of a broker-dealer and 500 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Wealth Enhancement Advisory Services invest in?

At the end of its last fiscal year, Wealth Enhancement Advisory Services’ separately managed accounts held 56% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 6% cash and equivalents, 2% U.S. government and agency bonds, 2% state and local bonds, 2% investment grade corporate bonds, 1% pooled vehicles (private funds and similar) and 1% subaccounts and principal paydowns. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Wealth Enhancement Advisory Services?

Wealth Enhancement Advisory Services is owned through a chain of holding companies by Ta Xiii-B, L.P., Onex Corporation and Onex Private Equity Holdings LLC. Its direct owner is Wealth Enhancement Group, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 20 August 2026

How does Wealth Enhancement Advisory Services get paid?

Wealth Enhancement Advisory Services is paid through a percentage of assets under management, hourly charges, fixed fees and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 20 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. Form ADV Part 2A brochure, dated 30 March 2026. Items 4, 5, 7, 12 and 15.
  3. IAPD firm record, CRD 116407.
  4. Form 13F-HR, filed 15 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. The logo is reproduced for identification from Wealth Enhancement Advisory Services, website.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Wealth Enhancement Advisory Services, LLC and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.