Research

What SEC filings and public ad records say about how wealth firms grow. Each study names its data, its method and its limits, and every figure can be traced to a filing.

Latest · November 2026 · Marketing

Do RIAs that advertise grow faster?

One in eight RIAs with $1 billion to $5 billion runs Google or Meta ads. Those whose ads target a specific kind of client grew organically 6.1% a year. Firms with no ads, or generic ads, grew 1%.

Saswat Panda and Vaibhav Goel, co-founders · 8 min read

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a year, organic growth of RIAs running targeted ads: +6.1%; a year, organic growth of RIAs running targeted ads
a year, the typical RIA advertising today: +3.3%; a year, the typical RIA advertising today
RIAs with no ads, or ads with no target or offer: +1.0%; RIAs with no ads, or ads with no target or offer

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November 2026Do RIAs that advertise grow faster?Marketing