Clients
Northrock Partners serves 4,811 clients, 2,255 of them high-net-worth individuals. The average client has about $2.5 million with the firm, and high-net-worth clients hold 90% of its $12.2 billion in assets.
- Individuals2,523 clients9%
- High-net-worth individuals2,255 clients90%
- OtherPooled investment vehicles, Charitable organizations, Corporations and other businesses1%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 2,523 | $1,093,508,235 | 9.0% | $433K |
| High-net-worth individuals | 2,255 | $10,948,670,315 | 89.9% | $4.86M |
| Pooled investment vehicles | 1 | $74,913 | 0.0% | $75K |
| Charitable organizations | 12 | $66,953,294 | 0.5% | $5.58M |
| Corporations and other businesses | 20 | $75,978,760 | 0.6% | $3.80M |
| Total | 4,811 | $12,185,185,517 | 100% | $2.53M |
- Clients
- 2,523
- Regulatory AUM
- $1,093,508,235
- Share
- 9.0%
- Avg. per client
- $433K
- Clients
- 2,255
- Regulatory AUM
- $10,948,670,315
- Share
- 89.9%
- Avg. per client
- $4.86M
- Clients
- 1
- Regulatory AUM
- $74,913
- Share
- 0.0%
- Avg. per client
- $75K
- Clients
- 12
- Regulatory AUM
- $66,953,294
- Share
- 0.5%
- Avg. per client
- $5.58M
- Clients
- 20
- Regulatory AUM
- $75,978,760
- Share
- 0.6%
- Avg. per client
- $3.80M
Total
- Clients
- 4,811
- Regulatory AUM
- $12,185,185,517
- Share
- 100%
- Avg. per client
- $2.53M
What it does
Northrock Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, educational seminars and other activities. It is paid through a percentage of assets, fixed fees and performance-based fees.
Northrock Partners provided financial planning to 251–500 clients last fiscal year and advises 1 private funds.
94.6% of assets ($11.52B across 22,997 accounts) are managed with discretion; $660.2M across 1,017 accounts are not. $10.80B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks16%
- Exchange-traded equities15%
- Non-exchange-traded equities1%
- Funds68%
- Registered funds67%
- Pooled vehicles1%
- Bonds5%
- State and local bonds3%
- U.S. government and agency bonds2%
- Cash8%
- Other3%
- Employer-directed retirement plans, non-variable cash value life insurance contracts, privately held real estate, private loans, direct private credit3%
Custodians
Northrock Partners’ client accounts are held mainly at Charles Schwab, with 70% of managed assets, and Fidelity, with 19%. Northrock Partners has custody of $6.65B for 3,179 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $8.52B70%
- FidelityFidelity · Boston, MA · $2.29B19%
- All other custodians$1.38B11%
Ownership and leadership
Northrock Partners Intermediate, LLC owns 75% or more of Northrock Partners.
- Owns 75% or more of Northrock Partners, LLC
Northrock Partners Intermediate, LLC
Control person · since October 2023
- Owns 75% or more of Northrock Partners Intermediate, LLC
Northrock Partners Holdco, LLC
Control person · since October 2023
- Owns 50% to 75% of Northrock Partners Holdco, LLC
Sammons Financial Group Wealth Mangagement Holdings, LLC
Control person · since October 2023
- Owns 75% or more of Sammons Financial Group Wealth Mangagement Holdings, LLC
Sammons Financial Group, Inc.
Control person · since September 2023
- Owns 75% or more of Sammons Financial Group, Inc.
Consolidated Investment Services, Inc.
Control person · since January 1990
- Owns 75% or more of Consolidated Investment Services, Inc.
Sammons Corporation
Control person · since January 2024
- Owns 75% or more of Sammons Corporation
Sammons Enterprises, Inc.
Control person · since January 2024
- Owns 75% or more of Sammons Enterprises, Inc.
SEI Employee Stock Ownership Trust
Control person · since January 2010
- Owns 75% or more of SEI Employee Stock Ownership Trust
Greatbanc Trust Company, Trustee
Control person · since January 2010
- Owns 10% to 25% of Northrock Partners, LLC
Robert Nelson
Control person · since October 2013
- Owns 10% to 25% of Northrock Partners, LLC
Todd Moser
Control person · since August 2019
Leadership
- Michael MockPresident, Sammons Financial Group Wealth
- James DuBruelerChief Financial Officer, Sammons Financial Group Wealth
- Kathleen ShoemakerChief Compliance Officer
- Brent FieldChief Investment Officer
- Todd MoserManaging Member
- Robert NelsonManaging Member, CEO & Founding Partner
Staff
- 233 employees
- 91 in advisory functions
- 75 state-registered reps
- 46 insurance agents
- 3 soliciting firms
Reported holdings
Northrock Partners’ reported 13F holdings total $6.89B across 680 positions, and the ten largest make up 44.3% of it.
- $6.89B
- Reported 13F value
- 680
- Positions
- 44.3%
- In the 10 largest
- +11.1%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs6.0%
- J P Morgan Exchange Traded F · Mortgage Backed5.9%
- SPDR Series Trust · ST Str P500etf5.9%
- SPDR Series Trust · ST Str P500val4.3%
- SPDR Series Trust · ST Str P500grw4.0%
- iShares TR · 0-3 Mth Treasury4.0%
- Invesco Qqq TR · Unit Ser 14.0%
- Vanguard Scottsdale Fds · Short Term Treas4.0%
- Apple Inc.3.2%
- iShares TR · Glb Infrastr ETF3.0%
Together, the ten largest are 44.3% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $6.89B is not its $12.19B in regulatory assets and does not represent any individual client's portfolio.
Fees
Northrock Partners is paid through a percentage of assets under management, fixed fees (other than subscription fees) and performance-based fees.
Northrock Partners’ fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Northrock Partners has 24 offices (5 private residences, listed without an address), with 20 listed addresses across 8 states.
California · 5 listed addresses
- 3741 Douglas BLVD, Roseville
- 13620 Lincoln Way, Auburn
- 2040 Bancroft Way, Berkeley
- 100 Smith Ranch Road, San Rafael
- 432 Clay Street, San Francisco
Illinois · 4 listed addresses
- 116 E. Washington Street, Morris
- 862 Center CT., Shorewood
- 21925 Field Parkway, Deer Park
- 5250 Old Orchard Road, Skokie
Ohio · 3 listed addresses
- 5151 Pfeiffer Road, Blue Ash
- 970 Windham Court, Youngstown
- 2875 W. Dublin-Granville RD, Columbus
Minnesota · 2 listed addresses
- 225 South Sixth Street, Suite 1400, MinneapolisHQ
- 218 Third Avenue East, Alexandria
South Dakota · 2 listed addresses
- 1712 Dakota Ave. S, Huron
- 807 S Maple Street, Watertown
Wisconsin · 2 listed addresses
- 13230 Watertown Plank Road, Elm Grove
- 4915 West Grande Market Drive, Appleton
Indiana · 1 listed address
- 260 Franklin Street, Valparaiso
North Carolina · 1 listed address
- 555 Fayetteville Street, Raleigh
Registration details
- Legal name
- Northrock Partners, LLC
- Headquarters
- 225 South Sixth Street, Suite 1400, Minneapolis, MN 55402
- Phone
- 612-367-8800
- Website
- www.northrockpartners.com
- SEC file
- 801-78194
- Structure
- Minnesota LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Northrock Partners have?
Northrock Partners has 4,811 clients and manages $12.2 billion for them, as of September 2026. They include 2,523 other individuals, 2,255 high-net-worth individuals and 20 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 September 2026
What services does Northrock Partners offer?
Northrock Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, educational seminars and other activities.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Northrock Partners use?
Northrock Partners’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $8,517,214,658 and Fidelity (Boston, MA), with $2,286,834,303. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 September 2026
How many financial advisors does Northrock Partners have?
Northrock Partners has 75 investment adviser representatives registered with state securities authorities, out of 233 employees, and 91 perform investment advisory functions. 0 are registered representatives of a broker-dealer and 46 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Northrock Partners invest in?
At the end of its last fiscal year, Northrock Partners’ separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 15% exchange-traded equities, 8% cash and equivalents, 3% state and local bonds, 3% employer-directed retirement plans, non-variable cash value life insurance contracts, privately held real estate, private loans, direct private credit, 2% U.S. government and agency bonds, 1% non-exchange-traded equities and 1% pooled vehicles (private funds and similar). It advises 1 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Northrock Partners?
Northrock Partners is owned through a chain of holding companies by Greatbanc Trust Company, Trustee. Its direct owners are Robert Nelson (10% to 25%), Todd Moser (10% to 25%) and Northrock Partners Intermediate, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 18 September 2026
How does Northrock Partners get paid?
Northrock Partners is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file