Clients
United Planners' Financial Services of America A Limited Partner serves 30,369 clients, 4,880 of them high-net-worth individuals. The average client has about $421,000 with the firm, and high-net-worth clients hold 44% of its $12.8 billion in assets.
- Individuals25,159 clients53%
- High-net-worth individuals4,880 clients44%
- Corporations and other businesses192 clients3%
- OtherPension and profit-sharing plans, Charitable organizations1%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 25,159 | $6,754,421,921 | 52.9% | $268K |
| High-net-worth individuals | 4,880 | $5,565,608,722 | 43.6% | $1.14M |
| Pension and profit-sharing plans | 42 | $42,356,777 | 0.3% | $1.01M |
| Charitable organizations | 96 | $85,871,543 | 0.7% | $894K |
| Corporations and other businesses | 192 | $322,507,586 | 2.5% | $1.68M |
| Total | 30,369 | $12,770,766,549 | 100% | $421K |
- Clients
- 25,159
- Regulatory AUM
- $6,754,421,921
- Share
- 52.9%
- Avg. per client
- $268K
- Clients
- 4,880
- Regulatory AUM
- $5,565,608,722
- Share
- 43.6%
- Avg. per client
- $1.14M
- Clients
- 42
- Regulatory AUM
- $42,356,777
- Share
- 0.3%
- Avg. per client
- $1.01M
- Clients
- 96
- Regulatory AUM
- $85,871,543
- Share
- 0.7%
- Avg. per client
- $894K
- Clients
- 192
- Regulatory AUM
- $322,507,586
- Share
- 2.5%
- Avg. per client
- $1.68M
Total
- Clients
- 30,369
- Regulatory AUM
- $12,770,766,549
- Share
- 100%
- Avg. per client
- $421K
What it does
United Planners' Financial Services of America A Limited Partner provides financial planning, portfolio management for individuals and small businesses, pension consulting and selecting other managers. It is paid through a percentage of assets, hourly charges, fixed fees and commissions.
United Planners' Financial Services of America A Limited Partner provided financial planning to 101–250 clients last fiscal year and advises no private funds.
4.8% of assets ($607.1M across 1,162 accounts) are managed with discretion; $12.16B across 46,721 accounts are not. 0% of clients are outside the U.S., and 483 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks90%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash6%
- Other1%
- U.s state and local bonds, sovereign bonds, uit, u.s. government agency bonds, certificates of deposit1%
Custodians
United Planners' Financial Services of America A Limited Partner’s client accounts are held mainly at Charles Schwab, with 59% of managed assets, and Fidelity, with 14%. United Planners' Financial Services of America A Limited Partner has custody of $861.9M for 25,581 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $7.57B59%
- Axos ClearingAxos Clearing LLC · Centennial, CO · $1.43B11%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.81B14%
- All other custodians$1.96B15%
Ownership and leadership
United Planners' Group, Inc. owns 75% or more of United Planners' Financial Services of America A Limited Partner, and Michael A Baker is its CEO.
- Owns 75% or more of United Planners' Financial Services of America A Limited Partner
United Planners' Group, Inc.
Control person · since August 1987
Michael A Baker
President · Control person · since September 2007
Chad Travis Shindel
Treasurer · Control person · since March 2020
Kenneth William JR Oliverio
Shareholder · since January 2021
Sheila June Cuffari-Agasi
Shareholder · since January 2021
Leadership
- Michael A BakerChief Executive Office (ceo)
- Michael A BakerPresident
- Sheila June Cuffari-AgasiExecutive Vice President
- Dave B HauerVice President Compliance, Chief Compliance Officer
- Kenneth William JR OliverioExecutive Vice President, Chief Marketing Officer
- Chad Travis ShindelVice President, Chief Financial Officer (cfo)
Staff
- 620 employees
- 546 in advisory functions
- 370 state-registered reps
- 539 broker-dealer reps
- 466 insurance agents
- 3 soliciting firms
Fees
United Planners' Financial Services of America A Limited Partner is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and commissions.
United Planners' Financial Services of America A Limited Partner’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, United Planners' Financial Services of America A Limited Partner has 209 offices, with 26 listed addresses across 18 states.
Arizona · 4 listed addresses
- 7333 East Doubletree Ranch RD, Suite 120, ScottsdaleHQ
- 7210 N 16th ST, Phoenix
- 4763 E Camp Lowell DR, Tucson
- 7373 E Doubletree Ranch RD, Scottsdale
Minnesota · 3 listed addresses
- 600 Highway 169 S, ST Louis Park
- 9121 Baltimore ST. Ne, Minneapolis
- 1741 Second Street SW, Rochester
California · 2 listed addresses
- 7491 N Remington Ave, Fresno
- 10833 Valley View ST, Cypress
Florida · 2 listed addresses
- 213 South Dillard ST, Winter Garden
- 2555 Enterprise RD., Clearwater
Ohio · 2 listed addresses
- 100 S Main Ave, Sidney
- 7465 SR 366, Huntsville
Connecticut · 1 listed address
- 85 Barnes RD, Wallingford
Hawaii · 1 listed address
- 3156 Elua ST, Lihue
Indiana · 1 listed address
- 4315 Flagstaff Cove, Fort Wayne
Iowa · 1 listed address
- 231 First ST E, Independence
Maryland · 1 listed address
- 1 Bank Street, Gaithersburg
New Jersey · 1 listed address
- 701 White Horse RD, Vorhees
New York · 1 listed address
- 510 Broadhollow Road, Melville
Oregon · 1 listed address
- 210 West 8th ST, Medford
Pennsylvania · 1 listed address
- 3052 State Route 257, Seneca
Utah · 1 listed address
- 3550 Harrison BLVD, Ogden
Virginia · 1 listed address
- 4317 Bonney Road, Virginia Beach
Washington · 1 listed address
- 9016 E Indiana Ave, Spokane Valley
Wisconsin · 1 listed address
- 720 Industrial Court, Hartland
Other business names
United Planners' Financial Services of America A Limited Partner has reported 27 other business names to the SEC.
- Apex Retirement Consulting LLC
- Beran Financial Partners
- Brookhaven Wealth Management Inc.
- Capital Legacy Partners, LLC
- Catalyst Financial Strategies LLC
- Designs for Wealth
- Financial Planning Advisors, Inc.
- Firesky Financial Inc.
- Foothill Financial Group
- Full Circle Financial
- Gotta Retirement Services, Inc.
- Guidant Planning, Inc
- HF Capital Group LLC
- Investment Center
- Lee Stoerzinger, Inc.
- Mabe Financial Group
- Palmer Nunn Wealth Management
- Retirement & Money Strategies
- Rivercrest Financial
- Skye Financial Services, Inc
- Sparrow Financial
- Stewardship America Financial
- Voyage Partners Financial Strategies, LLC
- Wealth Avenue
- Wendel Financial Group
- Wire to Wire Wealth
- Yeecorp Financial
Registration details
- Legal name
- United Planners' Financial Services of America A Limited Partner
- Headquarters
- 7333 East Doubletree Ranch RD, Suite 120, Scottsdale, AZ 85258
- Phone
- 480-991-0225
- Website
- www.unitedplanners.com
- SEC file
- 801-57198
- Structure
- Arizona partnership
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does United Planners' Financial Services of America A Limited Partner have?
United Planners' Financial Services of America A Limited Partner has 30,369 clients and manages $12.8 billion for them, as of June 2026. They include 25,159 other individuals, 4,880 high-net-worth individuals and 192 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 June 2026
What services does United Planners' Financial Services of America A Limited Partner offer?
United Planners' Financial Services of America A Limited Partner provides financial planning, portfolio management for individuals and small businesses, pension consulting and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does United Planners' Financial Services of America A Limited Partner use?
United Planners' Financial Services of America A Limited Partner’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $7,567,577,994, Fidelity Brokerage Services LLC (Smithfield, RI), with $1,813,386,176 and Axos Clearing LLC (Centennial, CO), with $1,429,364,832. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 June 2026
How many financial advisors does United Planners' Financial Services of America A Limited Partner have?
United Planners' Financial Services of America A Limited Partner has 370 investment adviser representatives registered with state securities authorities, out of 620 employees, and 546 perform investment advisory functions. 539 are registered representatives of a broker-dealer and 466 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does United Planners' Financial Services of America A Limited Partner invest in?
At the end of its last fiscal year, United Planners' Financial Services of America A Limited Partner’s separately managed accounts held 90% exchange-traded equities, 6% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% u.s state and local bonds, sovereign bonds, uit, u.s. government agency bonds, certificates of deposit. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns United Planners' Financial Services of America A Limited Partner?
United Planners' Financial Services of America A Limited Partner’s direct owner is United Planners' Group, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 18 June 2026
How does United Planners' Financial Services of America A Limited Partner get paid?
United Planners' Financial Services of America A Limited Partner is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file