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Secure Asset Management

Wealth managementRIA

Troy, MICRD 144046Updated

Secure Asset Management is an investment adviser based in Troy, MI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $871 million, as filed on 20 August 2026.

2,877
Clients
$303K
AUM per individual client
54
Advisory staff
32
Offices
2.00%
Annual fee
Up to

From Form ADV filed 20 August 2026SEC record

Services and clients

Secure Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.

Secure Asset Management reports 2,877 clients. They include 2,644 individual clients and 233 high-net-worth individuals. Of its assets, 90.6% ($789M across 4,144 accounts) are managed with discretion; $81.9M across 465 accounts are not. Of its clients, 1% are outside the U.S.

Clients and assets by client type
Clients2,877 clients
Assets$871M
Client typeClientsAssets
Individuals (other than HNW)92%42%
High-net-worth individuals8%58%
Client breakdown and activity details
Individuals (other than HNW)
Clients
2,644
Regulatory AUM
$364M
AUM share
41.8%
Avg. per client
$138K
High-net-worth individuals
Clients
233
Regulatory AUM
$507M
AUM share
58.2%
Avg. per client
$2.17M

Total

Clients
2,877
Regulatory AUM
$871M
AUM share
100%
Avg. per client
$303K
Clients outside the U.S.
1%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
51–100

Fees and minimums

Secure Asset Management charges up to 2.00% a year for its Asset Management. The fee is billed in advance or in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Retirement Plan Advisory Services
Retirement plan advisory fees are negotiable and set as a percentage of assets under advisement: 0.90% down to 0.27% under ERISA 3(21), and 1.000% down to 0.550% under ERISA 3(38).

Ownership and people

Bryan Spencer owns 75% or more of Secure Asset Management. The leadership team of Secure Asset Management includes Chief Compliance Officer Randall Joseph. It has 54 employees.

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Staff

  • 54 employees
  • 54 in advisory functions
  • 54 state-registered reps
  • 38 broker-dealer reps
  • 26 insurance agents
  • 2 soliciting firms
Who owns the firm
Secure Asset Management, L.L.C.· the adviser
  • Bryan Spencer

    Control person · since April 2007

    Owns 75% or more of Secure Asset Management, L.L.C.

Growth and acquisitions

Secure Asset Management’s regulatory assets grew 3.6× from $245M (July 2021) to $871M (August 2026); clients rose from 1,664 to 2,877 and employees from 16 to 54.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Aug 2026August 2026$871M2,8775432
Jul 2025July 2025$890M4,7145227
Jul 2024July 2024$600M3,6984819
Jul 2023July 2023$440M2,3763915
Jul 2022July 2022$387M2,2842313
Jul 2021July 2021$245M1,664168

Offices and registration details

Besides its headquarters, Secure Asset Management has 31 offices (6 private residences, listed without an address), with 26 listed addresses across 16 states.

Listed office addresses by state

Michigan · 5 listed addresses

  • 2565 West Maple RD, TroyHQ
  • 4595 Broadmoor Ave Se Suite 115, Grand Rapids
  • 37687 Pembroke, Livonia
  • 8300 Hall Road, Utica
  • 1668 South Telegraph Road, Bloomfield Hills

Other business names

Secure Asset Management has reported 21 other business names to the SEC.

  • 1031 Consulting and Services Group
  • Bluebird Advisory
  • Coughlin Wealth Management
  • Crescendo Finance
  • Evergreen Investments
  • Forthright Capital Management, LLC
  • Fortner Wealth Services
  • Glen H. Chester & Associates
  • Goldstein Financial
  • Harrison Financial
  • Hornyak Financial Group
  • Money & Investment Concepts
Show all 21 names
  • Neville Financial Group
  • Paceline Financial LLC
  • RW Bowlin Investment Services, Inc.
  • Range Financial
  • Real Estate Transition Solutions
  • Son Light Inc.
  • Thomas Financial
  • Titan Wealth Advisors
  • Transcend Financial

Contact and registration details

Legal name
Secure Asset Management, L.L.C.
Headquarters
2565 West Maple RD, Troy, MI 48084
LinkedIn
@securefg
SEC file
801-113954
Structure
Michigan LLC
Fiscal year end
December

Custodians

Secure Asset Management’s named custodians for separately managed accounts are Charles Schwab ($505M, 64%) and Fidelity ($284M, 36%). Secure Asset Management does not have custody of client assets.

Reported separately managed account assets by custodian
$789M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $505M64%
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $284M36%

Investments and reported holdings

At year end, Secure Asset Management’s separately managed accounts were mostly in stocks (50%) and funds (38%). Its reported 13F holdings for the quarter ended 30 June 2026 total $714M across 333 positions; the largest are Vanguard Scottsdale Fds (5.5%), Nvidia Corporation (4.1%) and Invesco Exch Traded FD TR II (3.0%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks50%
    • Exchange-traded equities49%
    • Non-exchange-traded equities1%
  • Funds38%
  • Bonds4%
    • U.S. government and agency bonds1%
    • State and local bonds1%
    • Sovereign bonds1%
    • Investment grade corporate bonds1%
  • Cash8%
Loading reported holdings

Common questions

How many clients does Secure Asset Management have?

Secure Asset Management has 2,877 clients and manages $871 million for them, as of August 2026. They include 2,644 individual clients and 233 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 August 2026

What services does Secure Asset Management offer?

Secure Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Secure Asset Management charge?

Secure Asset Management charges up to 2.00% a year for its Asset Management. The fee is billed in advance or in arrears and is negotiable.

Source: FORM ADV PART 2A, filed 18 March 2026

Which custodians does Secure Asset Management use?

Secure Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $505M and Fidelity Brokerage Services LLC (Smithfield, RI), with $284M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 August 2026

How many financial advisors does Secure Asset Management have?

Secure Asset Management has 54 investment adviser representatives registered with state securities authorities, out of 54 employees, and 54 perform investment advisory functions. 38 employees are registered representatives of a broker-dealer and 26 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Secure Asset Management invest in?

At the end of its last fiscal year, Secure Asset Management’s separately managed accounts held 49% exchange-traded equities, 38% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds, 1% sovereign bonds and 1% investment grade corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Secure Asset Management?

Secure Asset Management’s direct owner is Bryan Spencer (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 20 August 2026

How does Secure Asset Management get paid?

Secure Asset Management is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Secure Asset Management?

Secure Asset Management’s main office is at 2565 West Maple RD, Troy, MI 48084. Its phone number is 248-414-1562. Its website is securefg.com.

Source: Form ADV Part 1A, Item 1.F, filed 20 August 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 20 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORM ADV PART 2A, submitted 18 March 2026.
  3. IAPD firm record, CRD 144046.
  4. SEC registered adviser data, annual Form ADV amendments filed 23 July 2021 to 20 August 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 15 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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