Osaic Advisory Services: AUM & Ownership

Clients

Osaic Advisory Services serves 29,898 clients, 3,755 of them high-net-worth individuals. The average client has about $518,000 with the firm, and high-net-worth clients hold 57% of its $15.5 billion in assets.

Regulatory assets by client type

Individuals25,761 clients40%
High-net-worth individuals3,755 clients57%
Corporations and other businesses274 clients2%
OtherPension and profit-sharing plans, Charitable organizations1%

Show client breakdown

Client type	Clients	Regulatory AUM	Share	Avg. per client
Individuals (other than HNW)	25,761	$6,120,974,051	39.5%	$238K
High-net-worth individuals	3,755	$8,887,491,297	57.4%	$2.37M
Pension and profit-sharing plans	70	$21,565,977	0.1%	$308K
Charitable organizations	38	$63,231,928	0.4%	$1.66M
Corporations and other businesses	274	$386,563,129	2.5%	$1.41M
Total	29,898	$15,479,826,382	100%	$518K

Individuals (other than HNW)

Clients: 25,761
Regulatory AUM: $6,120,974,051
Share: 39.5%
Avg. per client: $238K

High-net-worth individuals

Clients: 3,755
Regulatory AUM: $8,887,491,297
Share: 57.4%
Avg. per client: $2.37M

Pension and profit-sharing plans

Clients: 70
Regulatory AUM: $21,565,977
Share: 0.1%
Avg. per client: $308K

Charitable organizations

Clients: 38
Regulatory AUM: $63,231,928
Share: 0.4%
Avg. per client: $1.66M

Corporations and other businesses

Clients: 274
Regulatory AUM: $386,563,129
Share: 2.5%
Avg. per client: $1.41M

Total

Clients: 29,898
Regulatory AUM: $15,479,826,382
Share: 100%
Avg. per client: $518K

What it does

Osaic Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and educational seminars. It is paid through a percentage of assets, hourly charges and fixed fees.

Osaic Advisory Services provided financial planning to 51–100 clients last fiscal year and advises no private funds.

97.9% of assets ($15.15B across 49,560 accounts) are managed with discretion; $327.0M across 899 accounts are not. $1.79B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 170 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end

Stocks66%
Funds26%
Bonds4%
- U.S. government and agency bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
Cash4%

Custodians

Osaic Advisory Services’ client accounts are held mainly at Charles Schwab, with 68% of managed assets, and Fidelity, with 29%. Osaic Advisory Services has custody of $14.96B for 28,124 clients.

Managed account assets by custodian

Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $10.45B68%
FidelityFidelity Brokerage Services LLC · Smithfield, RI · $4.51B29%
All other custodians$518.1M3%

Ownership and leadership

Osaic Holdings, Inc. owns 75% or more of Osaic Advisory Services.

Who owns the firm

Osaic Advisory Services, LLC· the adviser

Osaic Holdings, Inc.
Control person · since May 2020
Owns 75% or more of Osaic Advisory Services, LLC
- Ag Parent Corporation
  Control person · since August 2019
  Owns 75% or more of Osaic Holdings, Inc.
  - Osaic Financial Services, Inc.
    Control person · since May 2020
    Owns 75% or more of Ag Parent Corporation
    - Ag Intermediate Corporation
      Control person · since May 2020
      Owns 75% or more of Osaic Financial Services, Inc.
      - Ag Artemis Holdings, L.P.
        Control person · since August 2019
        Owns 75% or more of Ag Intermediate Corporation

Leadership

Cynthia Hamel
President, Interim Chief Operating Officer
Matthew Schlueter
Executive Vice President, Operations and Technology Solutions
Shawn Mihal
SVP, Chief Compliance Officer
Christopher Mitchell
Corporate Treasurer, Financial Principal
James Price
Chairman

Staff

2,180 employees
344 in advisory functions
430 state-registered reps
826 broker-dealer reps
200 insurance agents
18 soliciting firms

Fees

Osaic Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).

Osaic Advisory Services’ fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Osaic Advisory Services has 200 offices, with 26 listed addresses across 17 states.

Listed office addresses by state

Georgia · 1 listed address

2300 Windy Ridge Parkway, Suite 750, AtlantaHQ

Other business names

Osaic Advisory Services has reported 160 other business names to the SEC.

76 Wealth Advisory
A. Gaines Financial
Ab Wealth Management
Aeon Wealth Management
Aiello Wealth Management
Aileron Wealth Management
Alera Group
American Portfolios Financial Services, Inc.
Anna C. Winslow, CPA
Arm Wealth Management
Armstrong Financial Partners
Ascent Financial Group
Baikie and Alcantara
Barons Financial Strategies Inc.
Basecamp Investments
Beacon Balanced Wealth
Beacon Financial Group
Blake Gallion, CFP
Bloomfield Hills Advisory
Blue Waters Wealth Advisors
Bokeh Financial, LLC
Brand & Co. 401(k) Advisors
Brand & Company 401(k) Advisors and Private Wealth Management
Briggs Financial Services
Brode Financial Group
CTM Financial Group, LLC
CTM Wealth Advisors
Cadent Wealth Management
Capital & Business Planning
Chestnut Financial Group
Chestnut Financial Group LLC
Clarity Capital Management
Clearview Financial, LLC
Cornerstone Asset Management
Creative Financial Partners
Cvach Financial Services
Daniels Financial Services
Darwish Financial
Delmarva Financial Group
Delta Financial Group (DFG)
Diamond Financial Partners
Duo Wealth
Duo Wealth Advisors, LLC
Em Financial
Emerald City Fiduciary Group
Emico Advisory Services
Empower Wealth Management
Fiduciary Financial Services
Financia Advisors
Financial Solutions
Finest Financial Group
First Choice Financial
Fortress Wealth Advisors
Freedom Point Financial
G&P Financial
GL Capital
Galbraith Financial
Gaulden & Associates
Geneva Wealth Management
George W. Hook III Financial Services

Show all 160 names

Gleason Financial Group
Gottier Investments
Green Valley Financial
Gugger Asset Management
Hachey Wealth Management
Hammerstrom Wealth Management
Head Investment Partners
Heritage Private Wealth Management
Hermann Financial Services, Inc.
Incomemax, LLC
Indicon, Inc.
Investment Designers, Inc.
Ironsight Wealth Management LLC.
Jobin Financial
Jobin Financial, Inc.
Justabout Wealth
Kampstra Wealth Management
Karl J. Korade, CPA Cdfa
Kars Wealth Management
Kerins Hendrickson Wealth Management
Koley Financial / Legal
Konty Financial Services
Kronos Wealth Management
Lakeview Asset Management
Lakeview Asset Management, LLC
Larson Financial Services
Lea Financial Group
Legacy Advisory Group
Legacy Capital Management
Legacy Wealth Management
Leveque Financial Services
Life Well Lived
Life Well Lived Financial Group
MC2 Wealth Solutions, LLC
MCM Investor Services
MFR
Michigan 401k Consultants
Moore Wealth Management
Morgan Capital Solutions, LLC
NW Investment and Retirement Group
Niemi Financial Services
North Shore Wealth Management Advisors
Northriver Financial Group, LLC
Northwest Capital
Northwest Investment & Retirement Group
Ocean Crest
Onmark Asset Management
Osaic Advisors
PFS Capital Management, LLC
Padden Financial Services
Papa Wealth Management
Papa Wealth Management LLC
Parsons Investments
Peak Wealth Management
Peak Wealth Management, LLC
Picacho Financial Consulting
Pierson Financial Group
Pillar Financial Advisors
Pinnacle Ascent Wealth Management
Place Financial Advisors
Platinum Bridge Wealth Strategies
Prestige Wealth Management
Procel Financial
Professional Planning & Wealth, LLC
Profitable Financial Strategies
RD Financial
Red Cedar Wealth Advisors
Retirement Plan Service Advisor
Right Financial Advisor
Rightview Private Wealth
River Rock Wealth Advisory
Rivertown Investment Advisors
Robare & Jones Wealth Management
Roberts Wealth Management
Rogers Financial Group, LLC
Schroeder Wealth Advisors
Scout Asset Management
Secure Financial Corp
Servet Wealth Management
Sladko Asset Management
Stepp Financial Services
Steven Morse and Co
Stonebridge Financial Group
Storm Fischer Investment Group
Strategic Wealth
Strickler and Moormeier
Sumner Financial
Syktich Financial, LLC
The Bycoff Group
The Doolittle Financial Network
Third Day Trading
Tribe Financial Group
Tridea Advisors
True Altitude Wealth Management
Upstate Financial Network, LLC
Viaquest Financial Group
Warnke Financial Services
Whitecliff Wealth Management
Wise Retirement Strategies 100
Women & Wealth Solutions

Registration details

Legal name: Osaic Advisory Services, LLC
Headquarters: 2300 Windy Ridge Parkway, Suite 750, Atlanta, GA 30339
Phone: 866-580-8219
Website: Not reported
SEC file: 801-80075
Structure: Florida LLC
Fiscal year end: December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Osaic Advisory Services have?

Osaic Advisory Services has 29,898 clients and manages $15.5 billion for them, as of August 2026. They include 25,761 other individuals, 3,755 high-net-worth individuals and 274 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 August 2026

What services does Osaic Advisory Services offer?

Osaic Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Osaic Advisory Services use?

Osaic Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $10,452,157,090 and Fidelity Brokerage Services LLC (Smithfield, RI), with $4,509,554,241. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 August 2026

How many financial advisors does Osaic Advisory Services have?

Osaic Advisory Services has 430 investment adviser representatives registered with state securities authorities, out of 2,180 employees, and 344 perform investment advisory functions. 826 are registered representatives of a broker-dealer and 200 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Osaic Advisory Services invest in?

At the end of its last fiscal year, Osaic Advisory Services’ separately managed accounts held 66% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 2% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Osaic Advisory Services?

Osaic Advisory Services is owned through a chain of holding companies by Treasurer of the State of North Carolina. Its direct owner is Osaic Holdings, Inc. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 28 August 2026

How does Osaic Advisory Services get paid?

Osaic Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file