Synovus Securities provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 1,500 clients last fiscal year.
Synovus Securities reports 12,411 clients. They include 10,026 individual clients, 1,938 high-net-worth individuals, and 230 corporations and other businesses. Of its assets, 59.1% ($4.99B across 5,799 accounts) are managed with discretion; $3.46B across 6,612 accounts are not. A wrap fee program the firm both sponsors and manages holds $5.89B. It advised 100 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 32% |
| High-net-worth individuals | 16% | 59% |
| Banking or thrift institutions | 0% | 0% |
| Pension and profit-sharing plans | 1% | 1% |
| Charitable organizations | <1% | 2% |
| Other client typesState or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses | 2% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 10,026 | $2.67B | 31.6% | $266K |
| High-net-worth individuals | 1,938 | $4.96B | 58.7% | $2.56M |
| Banking or thrift institutions | Fewer than 5 | $0 | 0.0% | — |
| Pension and profit-sharing plans | 131 | $99M | 1.2% | $756K |
| Charitable organizations | 86 | $174M | 2.1% | $2.02M |
| State or municipal government entities | Fewer than 5 | $0 | 0.0% | — |
| Other investment advisers | Fewer than 5 | $0 | 0.0% | — |
| Insurance companies | Fewer than 5 | $0 | 0.0% | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | 230 | $551M | 6.5% | $2.4M |
| Total | 12,411 | $8.45B | 100% | — |
- Clients
- 10,026
- Regulatory AUM
- $2.67B
- AUM share
- 31.6%
- Avg. per client
- $266K
- Clients
- 1,938
- Regulatory AUM
- $4.96B
- AUM share
- 58.7%
- Avg. per client
- $2.56M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 131
- Regulatory AUM
- $99M
- AUM share
- 1.2%
- Avg. per client
- $756K
- Clients
- 86
- Regulatory AUM
- $174M
- AUM share
- 2.1%
- Avg. per client
- $2.02M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 230
- Regulatory AUM
- $551M
- AUM share
- 6.5%
- Avg. per client
- $2.4M
Total
- Clients
- 12,411
- Regulatory AUM
- $8.45B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 100
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1500
Synovus Securities is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and commissions. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 7 other services, listed under fee details.
Fee details and sources
Other fees
- Advisor Directed Program
- Synovus Investment Strategies Advisor Directed Program pays SSI 1.46% on the first $500,000, 1.36% next $500,000, 1.26% next $1,000,000 and 1.16% above, plus 0.08% to Envestnet; $100,000 minimum.
- Creative Financial Group financial planning
- The Creative Financial Group division charges from $2,500 per comprehensive plan, or $150 to $300 an hour depending on complexity and advisor experience.
- Creative Financial Group investment management
- The Creative Financial Group division charges 1.50% on the first $250,000, 1.25% next $250,000, 1.00% next $500,000 and 0.75% above $1,000,000, annual, billed quarterly in arrears, negotiable.
- Creative Financial Group tax services
- Individual tax return preparation begins at $500 per return, or $150 to $300 an hour depending on complexity and advisor experience.
- Financial planning
- Comprehensive financial plans start at $1,500 per plan, or some engagements are hourly at $150 to $300; fees are negotiable.
- Separately Managed Account Program
- SMA program pays SSI 1.40% on the first $500,000, 1.30% next $500,000, 1.20% next $1,000,000 and 1.10% above, plus subadviser fees and 0.17% to Envestnet, billed monthly in advance.
- Unified Managed Account Program
- UMA program pays SSI 1.40% on the first $500,000, 1.30% next $500,000, 1.20% next $1,000,000 and 1.10% above, plus subadviser fees and 0.12% to Envestnet; $100,000 minimum.
Pinnacle Financial Partners Inc. owns 75% or more of Synovus Securities. The leadership team of Synovus Securities includes President Robert Ward Law, Chief Financial Officer Jenna Kelley Eleam and Chief Compliance Officer William Thomas Brooks. It has 280 employees, 184 of them in advisory roles.
Leadership
Robert Ward LawPresident - CFG Division- Robert Parker VarnerPresident
- Jenna Kelley EleamChief Financial Officer / FINOP
- William Thomas BrooksChief Compliance Officer
- Gene Frederick GundersonDirector of Compliance, Trust & Brokerage
- Leah Jeanette KirkChief Operations Officer
Guy Leonard SextonEVP/Director
Investment adviser representatives
169 representatives listed in the SEC register as of 9 October 2026.
- Phillip Gary Abshier II
- Bridget Adaline Alcide
- Phillip Wayne Aldridge
- Miguel Alejandro Alvarez
- Jeffrey Wayne Askins
- William H Barnes II
- Todd Emil Bellocchio
- Arthur Bickerstaff
- Jennifer Williams Blackhurst
- Blake Brian Bourne
- Christopher Paul Brown
- Karen S Burke
- Robert Hamilton Harris Burts JR
- Adam Reza Cader
- Benjamin M. Calvert
- Casey Maney Campana
- John Thomas Carter II
- Reagan Caruso
- Erika Skarlet Chambliss
- Jason Paul Christopher
- Joanna Abigail Cole
- Jason Clarke Connally
- Michael Douglas Crowe
- Allen Theodore Curry
- Elysabeth Laura Dalton
- Howard French Daugherty JR.
- James Russell Davidson SR.
- Jenna Elizabeth Davis
- Stephanie Benardo Desear
- Ryan John Dohallow
- Evan Clifford Dorman
- Jonathan Wayne Duke
- Jennifer Geroldine Dunaway
- Elizabeth Boston Edwards
- Teresa Ann Eidson-Hand
- Jason Robert Evans
- Christopher Fernandez
- Sergio Fernandez
- Jonathan Conrad Ferro
- Michael John Fetzer
- Brandon Lamar Fields
- Edward Milton Fowler
- Barton M Gadlage
- Diana Lynn Gaus
- Andrew Robert Gay JR
- Laura Louise Golden
- Megan F Gordon
- Gaines Elizabeth Grelier Kohn
- Joseph Lee Griffin JR
- Isoldy Guzman
- Farley Hughes Haralson
- Stephanie Bowen Heard
- Cynthia Amos Helms
- Jarrett Eugene Hindrew
- Marion E Holland
- Robert Jackson Hopper
- Aimee Lauren Horstman
- Walter Hendon Huxford III
- Dave Louis James
- William M Jennette
- Joanne Gibson Johnson
- Jonathan Emery Johnson II
- Matthew Chad Johnson
- Boyd Benson Jones
- Cathy Wheeler Jones
- Allyson Gowen Kiel
- Ronald Chris Kinnas Jr
- Heather Dawn Kirkland
- Rufus Carroll Kirkland JR
- Neil Alan Knierim
- Kellie Marie Krakoviak
- Christopher Allen Kroger
- Amanda Ray Lambertus
- Nancy Shannon G. Lanier
- Christian John Lau
- Robert Ward Law JR.
- Jonathan Blake Lewis
- Eduardo Tomas Lopez
- Anyiebett Star Lora
- Stephen Scott Lorentz
- Diana Marazia Sanford
- Michael Arthur Marchetti
- Hastings Lucille Marks
- Scott Davis Mauldin
- Mark Richard Mayer
- Kevin James McCarthy
- Drake H McCormick
- Michelle Rae McCoy
- Leslie Anna McGill
- Katherine McGranahan
- Lirime McGuire
- James Daniel McKenzie
- Ray Lynes McKinney JR.
- Christina McLaughlin
- Timothy Ray McLean
- Adrienne Meredith Medlin
- James Albert Meiron JR
- Daniel Austin Morgan
- Caroline Moyer
- Philip Ryan Mulkey
- Kevin Sean Murray
- Michael Doyle Murray
- Jeffrey Paul Muthig
- Robyn W. O'Kelley
- Jason Michael Pace
- Keven L. Parks
- Allison Dowdy Parsons
- Roderick Lee Payton
- Malcolm Adrian Peele
- Gene Dale Perkins
- Patrick Harrison Perry JR.
- Robert Lamar Persons
- Konda Ann Pollard
- Virginia R. Pope
- Alan Michael Posey
- Jane W Prevost
- John Christopher Prudhomme
- James C. Puckett JR.
- Richard Reid Raby
- Lori Coody Reaves
- Blake Stanton Robinson
- Brooks David Robinson
- Julio Enrique Roque
- William Earl Roundtree
- Luther Rutledge
- Grady Roland Saunders
- Harrison Douglas Saunders
- Michael S Sava
- Natalie D Schweers
- Sandra Michele Scott
- Tonya Kropoff Sexton
- Harold S Slade
- Crystal Wood Stevens
- Wesley Daniel Stewart
- Joseph Mark Stout
- Nathan R. Stout
- Donna V Stricklin
- Mary Margaret Tanner
- Stephen Robert Taylor
- Archie Lee Thompson JR
- Nancy Dorcas Thrasher
- Paula Roe Turner
- Murry Caldwell Vaughan
- Manuel Eugenio Vega
- Felicia Lynn Victoria
- Travis Fitzgerald Wade
- Thomas Alfred Walsh
- Carol P Warren
- Wallace D Weathers
- Vance Whitley
- Philip H Wierson
- Lisa Marie Wilson
- Robert Dustin Wilson
- Zachary Winchester
- Keith Aaron Wood
- Ronald Allen Wood
- Sadia Jennifer Wood
- John Ron Woodford JR
- Comer Brooks Woodruff Jr
- John Michael Wrenn SR
- Ryan Matthew Young
- Pedro Luis Zamora
- Fredrick William Zeh
Staff
- 280 employees
- 184 in advisory functions
- 184 state-registered reps
- 229 broker-dealer reps
- 163 insurance agents
- 13 soliciting firms
- Owns 75% or more of Synovus Securities, Inc.
Pinnacle Financial Partners Inc.
Control person · since January 2026
Synovus Securities’ regulatory assets grew 1.8× from $4.75B (July 2021) to $8.45B (January 2026); clients rose from 9,919 to 12,411 and employees were 280 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $8.45B | 12,411 | 280 | 65 |
| March 2025 | $7.09B | 11,990 | 287 | 67 |
| March 2024 | $6.24B | 12,037 | 292 | 85 |
| March 2023 | $5.8B | 12,071 | 298 | 91 |
| May 2022 | $6.29B | 11,869 | 295 | 102 |
| July 2021 | $4.75B | 9,919 | 275 | 76 |
Besides its headquarters, Synovus Securities has 64 offices, with 26 listed addresses across 4 states.
Georgia · 13 listed addresses
- 33 West 14th Street, 3rd Floor, ColumbusHQ
- 200 North Greenwood Street, Lagrange
- 5429 Bowman Road, Macon
- 701 Broad Street, Rome
- 3400 Overton Park Drive, Atlanta
- 150 West Hancock Avenue, Athens
- 8025 Westside Parkway, Alpharetta
- 916 Main Street, Perry
- 33 W 14th Street, Columbus
- 3400 Overton Park DR Se, Atlanta
- 3650 Inner Perimeter Road, Valdosta
- 1695 Whittlesley Road, Columbus
- 7402 Hodgson Memorial Drive, Suite 205, Savannah
Florida · 7 listed addresses
- 1255 Tamiami Trail, Port Charlotte
- 201 E. Las Olas BLVD, Fort Lauderdale
- 369 North New York Avenue, Winter Park
- 125 W Romana Street, Pensacola
- 1605 Main Street, Sarasota
- 121 Alhambra Plaza, Coral Gables
- 4488 West Boy Scout BLVD, Tampa
Alabama · 3 listed addresses
- 800 Shades Creek Parkway, Birmingham
- 301 Washington Street, Huntsville
- 4121 Carmichael Road, Montgomery
South Carolina · 3 listed addresses
- 1221 Main Street, Columbia
- 158 Meeting Street, Charleston
- One Broad Street, Sumter
Other business names
Synovus Securities has reported 2 other business names to the SEC.
- Creative Financial Group, A Division of Synovus Securities, Inc.
- Synovus Financial Planning Services
Contact and registration details
- Legal name
- Synovus Securities, Inc.
- Headquarters
- 33 West 14th Street, 3rd Floor, Columbus, GA 31901
- Website
- cfgltd.com
- Phone
- 706-649-2327
- SEC file
- 801-19690
- Structure
- Georgia corporation
- Fiscal year end
- December
Synovus Securities uses Fidelity ($5.72B) as custodian for its separately managed accounts. Synovus Securities has custody of $8.45B in client assets for 12,411 clients.
- FidelityNational Financial Services LLC · Boston, MA · $5.72B100%
At year end, Synovus Securities’ separately managed accounts were mostly in funds (62%) and stocks (25%).
What the accounts hold
- Stocks25%
- Funds62%
- Bonds5%
- State and local bonds3%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash6%
- Other2%
- Units (alternatives), rights & warrants2%
How many clients does Synovus Securities have?
Synovus Securities has 12,411 clients and manages $8.45 billion for them, as of January 2026. They include 10,026 individual clients, 1,938 high-net-worth individuals, and 230 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 January 2026
What services does Synovus Securities offer?
Synovus Securities provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Synovus Securities use?
Synovus Securities’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $5.72B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 January 2026
How many financial advisors does Synovus Securities have?
Synovus Securities has 184 investment adviser representatives registered with state securities authorities, out of 280 employees, and 184 perform investment advisory functions. 229 employees are registered representatives of a broker-dealer and 163 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Synovus Securities invest in?
At the end of its last fiscal year, Synovus Securities’ separately managed accounts held 62% registered funds (mutual funds, ETFs, BDCs), 25% exchange-traded equities, 6% cash and equivalents, 3% state and local bonds, 2% other, 1% U.S. government and agency bonds and 1% investment grade corporate bonds. The 2% other category is described as: Units (Alternatives), Rights & Warrants.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Synovus Securities?
Synovus Securities’ direct owner is Pinnacle Financial Partners Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 January 2026
How does Synovus Securities get paid?
Synovus Securities is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Synovus Securities registered with the SEC?
Yes, Synovus Securities has been registered with the SEC as an investment adviser since 1 September 1983. Its CRD number is 14023 and its SEC file number is 801-19690.
Source: Form ADV Part 1A, Item 1, filed 28 January 2026; IAPD firm record
How do I contact Synovus Securities?
Synovus Securities’ main office is at 33 West 14th Street, 3rd Floor, Columbus, GA 31901. Its phone number is 706-649-2327. Its website is cfgltd.com.