Southeast Asset Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year. The firm advises 7 private funds.
Southeast Asset Advisors reports 334 clients. They include 185 high-net-worth individuals, 96 individual clients and 23 charitable organizations. Of its assets, 57.6% ($2.42B across 1,002 accounts) are managed with discretion; $1.78B across 354 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 29% | <1% |
| High-net-worth individuals | 55% | 61% |
| Pooled investment vehicles | 2% | 11% |
| Pension and profit-sharing plans | 2% | <1% |
| Charitable organizations | 7% | 24% |
| Other client typesState or municipal government entities; Corporations and other businesses | 5% | 3% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 96 | $36.3M | 0.9% | $379K |
| High-net-worth individuals | 185 | $2.57B | 61.2% | $13.9M |
| Pooled investment vehicles | 7 | $444M | 10.6% | $63.4M |
| Pension and profit-sharing plans | 7 | $32.2M | 0.8% | $4.6M |
| Charitable organizations | 23 | $1.01B | 23.9% | $43.7M |
| State or municipal government entities | Fewer than 5 | $52.5M | 1.3% | — |
| Corporations and other businesses | 16 | $59.7M | 1.4% | $3.73M |
| Total | 334 | $4.2B | 100% | — |
- Clients
- 96
- Regulatory AUM
- $36.3M
- AUM share
- 0.9%
- Avg. per client
- $379K
- Clients
- 185
- Regulatory AUM
- $2.57B
- AUM share
- 61.2%
- Avg. per client
- $13.9M
- Clients
- 7
- Regulatory AUM
- $444M
- AUM share
- 10.6%
- Avg. per client
- $63.4M
- Clients
- 7
- Regulatory AUM
- $32.2M
- AUM share
- 0.8%
- Avg. per client
- $4.6M
- Clients
- 23
- Regulatory AUM
- $1.01B
- AUM share
- 23.9%
- Avg. per client
- $43.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $52.5M
- AUM share
- 1.3%
- Avg. per client
- —
- Clients
- 16
- Regulatory AUM
- $59.7M
- AUM share
- 1.4%
- Avg. per client
- $3.73M
Total
- Clients
- 334
- Regulatory AUM
- $4.2B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 7
- Financial planning clients last fiscal year
- 251–500
Southeast Asset Advisors charges 0.50%–1.00% a year for its Fees for Accounts Managed on a Discretionary Basis. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$5M | 0.75% |
| $5M–$10M | 0.65% |
| $10M and above | 0.50% |
Fee details and sources
Other fees
- Non-discretionary investment consulting
- Non-discretionary consulting fees are negotiated at engagement and normally a percentage of the assets under advisement.
- Other financial services
- Project-based services such as estate planning guidance and cash flow planning are negotiated per project at engagement.
Seaa Holdings, Inc. owns 75% or more of Southeast Asset Advisors and is in turn owned by Bernard Lanigan (25–50%). The leadership team of Southeast Asset Advisors includes President Charles Jackson and Chief Operating Officer Mark Saussy. It has 14 employees, 6 of them in advisory roles.
Leadership
- Charles JacksonChief Compliance Officer, Chief Financial Officer and President
- Mark SaussyChief Operating Officer, Executive Vice President and Secretary
- Bernard LaniganChairman & CEO
- Thomas LelandMember
- Granger OsborneMember
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- David Mark Fletcher
- Charles Bradford Jackson JR
- Bernard NMN Lanigan
- Thomas Mikell Leland JR
- Frank John Mercer
- Jacob Andrew Odum
- Granger Christian Osborne JR.
- Mark Cooper Saussy
Staff
- 14 employees
- 6 in advisory functions
- 8 state-registered reps
- Owns 75% or more of Southeast Asset Advisors, LLC
Seaa Holdings, Inc.
Control person · since September 2019
- Owns 25% to 50% of Seaa Holdings, Inc.
Bernard Lanigan
Control person · since September 2019
- Owns 5% to 10% of Southeast Asset Advisors, LLC
Thomas Leland
since July 2020
- Owns 5% to 10% of Southeast Asset Advisors, LLC
Granger Osborne
since January 2022
Southeast Asset Advisors’ regulatory assets grew from $2.9B (March 2021) to $4.2B (May 2026); clients rose from 294 to 334 and employees were 14 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $4.2B | 334 | 14 | 5 |
| June 2025 | $3.72B | 339 | 15 | 5 |
| May 2024 | $3.75B | 340 | 14 | 5 |
| July 2023 | $3.24B | 334 | 15 | 5 |
| May 2022 | $3.69B | 323 | 13 | 5 |
| March 2021 | $2.9B | 294 | 14 | 5 |
Besides its headquarters, Southeast Asset Advisors has 4 offices, with 5 listed addresses across 4 states.
Georgia · 2 listed addresses
- 314 Gordon Avenue, ThomasvilleHQ
- 2915 Piedmont Road, Ne, Atlanta
Alabama · 1 listed address
- 2401 Old Shell RD, Mobile
Florida · 1 listed address
- 2630 Centennial Place, Tallahassee
South Carolina · 1 listed address
- 701 East Bay Street, Charleston
Contact and registration details
- Legal name
- Southeast Asset Advisors, LLC
- Headquarters
- 314 Gordon Avenue, Thomasville, GA 31792
- Website
- assetadvisor.com
- Phone
- 229-226-8839
- @southeast-asset-advisors-llc
- SEC file
- 801-42952
- Structure
- Delaware LLC
- Fiscal year end
- December
Southeast Asset Advisors uses Charles Schwab ($1.94B, 69%), Regions Bank ($443M, 16%) and Bofa Securities ($423M, 15%) as custodians for its separately managed accounts. Southeast Asset Advisors has custody of $386M in client assets for 94 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.94B69%
- Regions BankRegions Bank · Birmingham, AL · $443M16%
- Bofa SecuritiesBofa Securities, Inc. · New York, NY · $423M15%
At year end, Southeast Asset Advisors’ separately managed accounts were largely in funds (45%) and stocks (39%).
What the accounts hold
- Stocks39%
- Funds45%
- Registered funds25%
- Pooled vehicles20%
- Bonds6%
- U.S. government and agency bonds4%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash9%
- Other1%
- Credit income (non-agency backed securities) as well as corporate credit.1%
How many clients does Southeast Asset Advisors have?
Southeast Asset Advisors has 334 clients and manages $4.2 billion for them, as of May 2026. They include 185 high-net-worth individuals, 96 individual clients and 23 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 May 2026
What services does Southeast Asset Advisors offer?
Southeast Asset Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Southeast Asset Advisors charge?
Southeast Asset Advisors charges 0.50%–1.00% a year for its Fees for Accounts Managed on a Discretionary Basis. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
Source: SOUTHEAST ASSET ADVISORS BROCHURE, filed 21 May 2026
Which custodians does Southeast Asset Advisors use?
Southeast Asset Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.94B, Regions Bank (Birmingham, AL), with $443M and Bofa Securities, Inc. (New York, NY), with $423M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 May 2026
How many financial advisors does Southeast Asset Advisors have?
Southeast Asset Advisors has 8 investment adviser representatives registered with state securities authorities, out of 14 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Southeast Asset Advisors invest in?
At the end of its last fiscal year, Southeast Asset Advisors’ separately managed accounts held 39% exchange-traded equities, 25% registered funds (mutual funds, ETFs, BDCs), 20% pooled vehicles (private funds and similar), 9% cash and equivalents, 4% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Credit Income (Non-Agency Backed Securities) As Well As Corporate Credit. It advises 7 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Southeast Asset Advisors have a minimum investment?
Yes, Southeast Asset Advisors’ minimum account size for its Fees for Accounts Managed on a Discretionary Basis is $1M.
Source: SOUTHEAST ASSET ADVISORS BROCHURE, filed 21 May 2026
Who owns Southeast Asset Advisors?
Southeast Asset Advisors is owned through a holding company by Bernard Lanigan. Its direct owners are Seaa Holdings, Inc. (75% or more), Thomas Leland (5% to 10%) and Granger Osborne (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 21 May 2026
How does Southeast Asset Advisors get paid?
Southeast Asset Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Southeast Asset Advisors?
Southeast Asset Advisors’ main office is at 314 Gordon Avenue, Thomasville, GA 31792. Its phone number is 229-226-8839. Its website is assetadvisor.com.