{"url":"https://nivawealth.com/firms/southeast-asset-advisors-107588","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/107588","regulatoryAum":4199822999,"crd":"107588","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4645681","suffix":null,"lastName":"FLETCHER","firstName":"DAVID","middleName":"MARK"},{"crd":"2843067","suffix":"JR","lastName":"JACKSON","firstName":"CHARLES","middleName":"BRADFORD"},{"crd":"2942282","suffix":null,"lastName":"LANIGAN","firstName":"BERNARD","middleName":"NMN"},{"crd":"2305002","suffix":"JR","lastName":"LELAND","firstName":"THOMAS","middleName":"MIKELL"},{"crd":"2855225","suffix":null,"lastName":"MERCER","firstName":"FRANK","middleName":"JOHN"},{"crd":"7425117","suffix":null,"lastName":"Odum","firstName":"Jacob","middleName":"Andrew"},{"crd":"4524496","suffix":"JR.","lastName":"OSBORNE","firstName":"GRANGER","middleName":"CHRISTIAN"},{"crd":"4520380","suffix":null,"lastName":"SAUSSY","firstName":"MARK","middleName":"COOPER"}],"total":8,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-31","regulatoryAum":2902272639,"clients":294,"employees":14,"offices":5},{"filedOn":"2022-05-17","regulatoryAum":3689542420,"clients":323,"employees":13,"offices":5},{"filedOn":"2023-07-20","regulatoryAum":3239114249,"clients":334,"employees":15,"offices":5},{"filedOn":"2024-05-14","regulatoryAum":3747179661,"clients":340,"employees":14,"offices":5},{"filedOn":"2025-06-02","regulatoryAum":3717428235,"clients":339,"employees":15,"offices":5},{"filedOn":"2026-05-21","regulatoryAum":4199822999,"clients":334,"employees":14,"offices":5}],"secFileNumber":"801-42952","legalName":"Southeast Asset Advisors, LLC","displayName":"Southeast Asset Advisors","slug":"southeast-asset-advisors-107588","website":"https://assetadvisor.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/107588/8f09edf51ec2cd86-r1.webp","tone":"light","width":690,"height":200,"sourceUrl":"https://www.assetadvisor.com/","sourceLabel":"Southeast Asset Advisors, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/southeast-asset-advisors-llc/about/","founded":null,"organization":"Delaware limited liability company","fiscalYearEnd":"December","headquarters":{"street":"314 Gordon Avenue","city":"Thomasville","state":"GA","stateName":"Georgia","country":"United States","postalCode":"31792"},"tradeNames":[],"registration":{"secApproved":"22 December 1992","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":9274125.380782919,"staff":{"employees":14,"advisory":6,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":4199822999,"discretionary":2417726852,"discretionaryAccounts":1002,"nonDiscretionary":1782096147,"nonDiscretionaryAccounts":354,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":96,"regulatoryAum":36341299},{"label":"High-net-worth individuals","clients":185,"regulatoryAum":2569687933},{"label":"Pooled investment vehicles","clients":7,"regulatoryAum":443818945},{"label":"Pension and profit-sharing plans","clients":7,"regulatoryAum":32218898},{"label":"Charitable organizations","clients":23,"regulatoryAum":1005586903},{"label":"State or municipal government entities","clients":null,"fewerThan5":true,"regulatoryAum":52505007},{"label":"Corporations and other businesses","clients":16,"regulatoryAum":59664014}],"feePrograms":[{"role":"main","program":"Fees for Accounts Managed on a Discretionary Basis","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1,"from":0},{"to":5000000,"pct":0.75,"from":1000000},{"to":10000000,"pct":0.65,"from":5000000},{"to":null,"pct":0.5,"from":10000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1045886","versionId":1045886,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-05-21","documentName":"SOUTHEAST ASSET ADVISORS BROCHURE","fee_rate_low":0.5,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":1000000,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Non-discretionary investment consulting","summary":"Non-discretionary consulting fees are negotiated at engagement and normally a percentage of the assets under advisement.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1045886","versionId":1045886,"submittedOn":"2026-05-21","documentName":"SOUTHEAST ASSET ADVISORS BROCHURE"},{"role":"other","program":"Other financial services","summary":"Project-based services such as estate planning guidance and cash flow planning are negotiated per project at engagement.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1045886","versionId":1045886,"submittedOn":"2026-05-21","documentName":"SOUTHEAST ASSET ADVISORS BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T04:05:46.927819+00:00","documents":[{"name":"SOUTHEAST ASSET ADVISORS BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1045886","versionId":1045886,"submittedOn":"2026-05-21"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":1935570792},{"name":"Regions Bank","shortName":"Regions Bank","location":"Birmingham, AL","smaAssets":442756861},{"name":"Bofa Securities, Inc.","shortName":"Bofa Securities","location":"New York, NY","smaAssets":423482196}],"custodyNote":"Southeast Asset Advisors has custody of $386M in client assets for 94 clients.","otherCustodians":[],"leadership":[{"name":"Charles Jackson","title":"Chief Compliance Officer, Chief Financial Officer and President","crd":"2843067"},{"name":"Mark Saussy","title":"Chief Operating Officer, Executive Vice President and Secretary","crd":"4520380"},{"name":"Bernard Lanigan","title":"Chairman & CEO","crd":"2942282"},{"name":"Thomas Leland","title":"Member","crd":"2305002"},{"name":"Granger Osborne","title":"Member","crd":"4524496"}],"ownership":[{"label":"Seaa Holdings, Inc.","detail":"Managing member in the 75% or more ownership band and a control person, since September 2019."},{"label":"Thomas Leland","detail":"Member in the 5% to 10% ownership band, since July 2020."},{"label":"Granger Osborne","detail":"Member in the 5% to 10% ownership band, since January 2022."},{"label":"Bernard Lanigan","detail":"Indirect owner: a shareholder of Seaa Holdings, Inc. in the 25% to 50% band and a control person, since September 2019.","parent":"Seaa Holdings, Inc."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":4,"privateResidences":0},"listedOfficeAddresses":5,"foreignOffices":[],"officesByState":[{"state":"Alabama","offices":1,"addresses":[{"street":"2401 Old Shell RD","city":"Mobile"}]},{"state":"Florida","offices":1,"addresses":[{"street":"2630 Centennial Place","city":"Tallahassee"}]},{"state":"Georgia","offices":2,"addresses":[{"street":"314 Gordon Avenue","city":"Thomasville","headquarters":true},{"street":"2915 Piedmont Road, Ne","city":"Atlanta"}]},{"state":"South Carolina","offices":1,"addresses":[{"street":"701 East Bay Street","city":"Charleston"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"229-226-8839","stateRegisteredReps":8,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)","Performance-based fees"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for pooled investment vehicles (other than investment companies)","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":39},{"label":"U.S. government/agency bonds","percent":4},{"label":"U.S. state and local bonds","percent":1},{"label":"Investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":25},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":20},{"label":"Cash and cash equivalents","percent":9},{"label":"Other","percent":1,"detail":"Credit Income (Non-Agency Backed Securities) As Well As Corporate Credit."}],"privateFunds":7},"sources":{"adv1FilingDate":"21 May 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/107588/PDF/107588.pdf","brochureDate":"21 May 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1045886","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Southeast Asset Advisors have?","answer":"Southeast Asset Advisors has 334 clients and manages $4.2 billion for them, as of May 2026. They include 185 high-net-worth individuals, 96 individual clients and 23 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 21 May 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Southeast Asset Advisors offer?","answer":"Southeast Asset Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Southeast Asset Advisors charge?","answer":"Southeast Asset Advisors charges 0.50%–1.00% a year for its Fees for Accounts Managed on a Discretionary Basis. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.","source":"SOUTHEAST ASSET ADVISORS BROCHURE, filed 21 May 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Southeast Asset Advisors use?","answer":"Southeast Asset Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.94B, Regions Bank (Birmingham, AL), with $443M and Bofa Securities, Inc. (New York, NY), with $423M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 May 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Southeast Asset Advisors have?","answer":"Southeast Asset Advisors has 8 investment adviser representatives registered with state securities authorities, out of 14 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Southeast Asset Advisors invest in?","answer":"At the end of its last fiscal year, Southeast Asset Advisors’ separately managed accounts held 39% exchange-traded equities, 25% registered funds (mutual funds, ETFs, BDCs), 20% pooled vehicles (private funds and similar), 9% cash and equivalents, 4% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Credit Income (Non-Agency Backed Securities) As Well As Corporate Credit. It advises 7 private funds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Southeast Asset Advisors have a minimum investment?","answer":"Yes, Southeast Asset Advisors’ minimum account size for its Fees for Accounts Managed on a Discretionary Basis is $1M.","source":"SOUTHEAST ASSET ADVISORS BROCHURE, filed 21 May 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Southeast Asset Advisors?","answer":"Southeast Asset Advisors is owned through a holding company by Bernard Lanigan. Its direct owners are Seaa Holdings, Inc. (75% or more), Thomas Leland (5% to 10%) and Granger Osborne (5% to 10%).","source":"Form ADV Part 1A, Schedules A and B, filed 21 May 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Southeast Asset Advisors get paid?","answer":"Southeast Asset Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Southeast Asset Advisors?","answer":"Southeast Asset Advisors’ main office is at 314 Gordon Avenue, Thomasville, GA 31792. Its phone number is 229-226-8839. Its website is assetadvisor.com.","source":"Form ADV Part 1A, Item 1.F, filed 21 May 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}