PFS Investments: AUM & Ownership

Clients

PFS Investments serves 67,816 clients, 65,489 of them other individuals. The average client has about $229,000 with the firm, and high-net-worth clients hold 21% of its $15.5 billion in assets.

Regulatory assets by client type

Individuals65,489 clients79%
High-net-worth individuals2,097 clients21%
OtherCharitable organizations, Corporations and other businesses1%

Show client breakdown

Client type	Clients	Regulatory AUM	Share	Avg. per client
Individuals (other than HNW)	65,489	$12,214,100,671	78.6%	$187K
High-net-worth individuals	2,097	$3,203,385,734	20.6%	$1.53M
Charitable organizations	64	$28,042,382	0.2%	$438K
Corporations and other businesses	166	$90,570,747	0.6%	$546K
Total	67,816	$15,536,099,534	100%	$229K

Individuals (other than HNW)

Clients: 65,489
Regulatory AUM: $12,214,100,671
Share: 78.6%
Avg. per client: $187K

High-net-worth individuals

Clients: 2,097
Regulatory AUM: $3,203,385,734
Share: 20.6%
Avg. per client: $1.53M

Charitable organizations

Clients: 64
Regulatory AUM: $28,042,382
Share: 0.2%
Avg. per client: $438K

Corporations and other businesses

Clients: 166
Regulatory AUM: $90,570,747
Share: 0.6%
Avg. per client: $546K

Total

Clients: 67,816
Regulatory AUM: $15,536,099,534
Share: 100%
Avg. per client: $229K

What it does

PFS Investments provides portfolio management for individuals and small businesses. It is paid through a percentage of assets.

PFS Investments advises no private funds.

100.0% of assets ($15.54B across 89,813 accounts) are managed with discretion. $15.54B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end

Stocks83%
Funds14%
Cash2%
Other1%
- Assets below the minimum 1% input. the breakdown between each asset type is below. mid-year total %: bonds-corporate, municipal, government total: 0.62% end of the year notes: the total % of bonds across 3 bond asset types is 0.62% total aum of municipal bonds 23,089,419 total aum of us government bonds 29,688,152 total aum of investment grade corporate bonds 44,230,5491%

Custodians

PFS Investments’ client accounts are held mainly at Pershing, with 100% of managed assets. PFS Investments has custody of $15.54B for 89,813 clients.

Managed account assets by custodian

PershingPershing LLC · Jersey City, NJ · $15.54B100%

Ownership and leadership

Primerica Finance Corporation owns 75% or more of PFS Investments, and Misty Michelle Sutton is its CEO.

Who owns the firm

PFS Investments Inc.· the adviser

Primerica Finance Corporation
Control person · since October 1995
Owns 75% or more of PFS Investments Inc.
- Primerica, Inc.
  Control person · since April 2010
  Owns 75% or more of Primerica Finance Corporation

Leadership

Misty Michelle Sutton
President, Director and Chief Executive Officer
Dasia Deborah Coley
Vice President and Chief Financial Officer
Nicholas Adam Jendusa
Executive Vice President
Michael Lesutis
Senior Vice President & Chief Counsel
Deborah Lynn Miller
Executive Vice President
William James Nemetz
Director; Executive Vice President, Chief Operating Officer
Lori Allison Rivet
Executive Vice President
Karen Lynn Sukin
Executive Vice President and General Counsel
Brian Steven Weigle
Director and Executive Vice President
Michael Kurt Wells
Executive Vice President & Treasurer
Daniel Aaron Woodring
Executive Vice President and Chief Compliance Officer

Staff

3,992 employees
3,959 in advisory functions
3,868 state-registered reps
3,975 broker-dealer reps
3,920 insurance agents

Fees

PFS Investments is paid through a percentage of assets under management.

PFS Investments’ fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, PFS Investments has 1,828 offices, with 26 listed addresses across 12 states.

Listed office addresses by state

Georgia · 2 listed addresses

1 Primerica Parkway, DuluthHQ
925 Sanders RD, Cumming

Other business names

PFS Investments has reported 18 other business names to the SEC.

Blue Mountain Financial Group
Bohannan Financial
CMJ Financial Group
Castlerock Financial Group
Deevers and Sons
Diehl Financial Group
Digi Financial
Drake Financial Group
E.H.R. Financial Group
Keller Financial Associates
Landmark Financial Group
Lashner Financial Group
Loe Finanical Group
Newman Financial Group
Primevision Financial Group
Sheppard Financial Group
Swope Financial Partners
Torchlight Financial Group

Registration details

Legal name: PFS Investments Inc.
Headquarters: 1 Primerica Parkway, Duluth, GA 30099-0001
Phone: 833-786-0550
Website: www.primerica.com
SEC file: 801-72263
Structure: Georgia corporation
Fiscal year end: December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does PFS Investments have?

PFS Investments has 67,816 clients and manages $15.5 billion for them, as of September 2026. They include 65,489 other individuals, 2,097 high-net-worth individuals and 166 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026

What services does PFS Investments offer?

PFS Investments provides portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does PFS Investments use?

PFS Investments’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $15,536,099,534. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026

How many financial advisors does PFS Investments have?

PFS Investments has 3,868 investment adviser representatives registered with state securities authorities, out of 3,992 employees, and 3,959 perform investment advisory functions. 3,975 are registered representatives of a broker-dealer and 3,920 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does PFS Investments invest in?

At the end of its last fiscal year, PFS Investments’ separately managed accounts held 83% exchange-traded equities, 14% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents and 1% assets below the minimum 1% input. the breakdown between each asset type is below. mid-year total %: bonds-corporate, municipal, government total: 0.62% end of the year notes: the total % of bonds across 3 bond asset types is 0.62% total aum of municipal bonds 23,089,419 total aum of us government bonds 29,688,152 total aum of investment grade corporate bonds 44,230,549. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns PFS Investments?

PFS Investments is owned through a holding company by Primerica, Inc. Its direct owner is Primerica Finance Corporation (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 8 September 2026

How does PFS Investments get paid?

PFS Investments is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file