{"url":"https://nivawealth.com/firms/pfs-investments-10111","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/10111","regulatoryAum":15536099534,"crd":"10111","secFileNumber":"801-72263","legalName":"PFS Investments Inc.","displayName":"PFS Investments","website":"http://www.primerica.com","linkedinUrl":"https://www.linkedin.com/company/primerica/","founded":null,"organization":"Georgia corporation","fiscalYearEnd":"December","headquarters":{"street":"1 Primerica Parkway","city":"Duluth","state":"GA","stateName":"Georgia","country":"United States","postalCode":"30099-0001"},"tradeNames":["Blue Mountain Financial Group","Bohannan Financial","CMJ Financial Group","Castlerock Financial Group","Deevers and  Sons","Diehl Financial Group","Digi Financial","Drake Financial Group","E.H.R. Financial Group","Keller Financial Associates","Landmark Financial Group","Lashner Financial Group","Loe Finanical Group","Newman Financial Group","Primevision Financial Group","Sheppard Financial Group","Swope Financial Partners","Torchlight Financial Group"],"registration":{"secApproved":"6 May 2011","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":3992,"advisory":3959,"brokerDealerReps":3975,"insuranceAgents":3920,"promoters":0},"aum":{"discretionary":15536099534,"discretionaryAccounts":89813,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":15536099534,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":65489,"regulatoryAum":12214100671},{"label":"High-net-worth individuals","clients":2097,"regulatoryAum":3203385734},{"label":"Charitable organizations","clients":64,"regulatoryAum":28042382},{"label":"Corporations and other businesses","clients":166,"regulatoryAum":90570747}],"fees":[],"feeNotes":[],"custodians":[{"name":"Pershing LLC","shortName":"Pershing","location":"Jersey City, NJ","smaAssets":15536099534}],"custodyNote":"PFS Investments has custody of $15.54B for 89,813 clients.","otherCustodians":[],"leadership":[{"name":"Misty Michelle Sutton","title":"President, Director and Chief Executive Officer","crd":"4835553"},{"name":"Dasia Deborah Coley","title":"Vice President and Chief Financial Officer","crd":"6760291"},{"name":"Nicholas Adam Jendusa","title":"Executive Vice President","crd":"6037365"},{"name":"Michael Lesutis","title":"Senior Vice President & Chief Counsel","crd":"4751250"},{"name":"Deborah Lynn Miller","title":"Executive Vice President","crd":"3036949"},{"name":"William James Nemetz","title":"Director; Executive Vice President, Chief Operating Officer","crd":"4589878"},{"name":"Lori Allison Rivet","title":"Executive Vice President","crd":"4496273"},{"name":"Karen Lynn Sukin","title":"Executive Vice President and General Counsel","crd":"6292138"},{"name":"Brian Steven Weigle","title":"Director and Executive Vice President","crd":"4131816"},{"name":"Michael Kurt Wells","title":"Executive Vice President & Treasurer","crd":"5999501"},{"name":"Daniel Aaron Woodring","title":"Executive Vice President and Chief Compliance Officer","crd":"4028705"}],"ownership":[{"label":"Primerica Finance Corporation","detail":"Direct owner in the 75% or more ownership band and a control person, since October 1995."},{"label":"Primerica, Inc.","detail":"Indirect owner: a sole shareholder of Primerica Finance Corporation in the 75% or more band and a control person, since April 2010.","parent":"Primerica Finance Corporation"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1828,"privateResidences":0},"listedOfficeAddresses":26,"officesByState":[{"state":"Arizona","offices":5,"addresses":[{"street":"4365 E Pecos RD","city":"Gilbert"},{"street":"7225 N Oracle RD","city":"Tucson"},{"street":"13832 N 32nd Street","city":"Phoenix"},{"street":"2245 W Univeristy DR","city":"Tempe"},{"street":"8830 E Germann RD","city":"Mesa"}]},{"state":"California","offices":2,"addresses":[{"street":"303 N. Glenoaks BLVD.","city":"Burbank"},{"street":"1582 Moffett ST","city":"Salinas"}]},{"state":"Connecticut","offices":1,"addresses":[{"street":"6 Berkshire BLVD","city":"Bethel"}]},{"state":"Georgia","offices":2,"addresses":[{"street":"1 Primerica Parkway","city":"Duluth","headquarters":true},{"street":"925 Sanders RD","city":"Cumming"}]},{"state":"Illinois","offices":1,"addresses":[{"street":"3701 W Algonquin RD","city":"Rolling Meadows"}]},{"state":"Iowa","offices":1,"addresses":[{"street":"1580 Boyson RD","city":"Hiawatha"}]},{"state":"Kentucky","offices":1,"addresses":[{"street":"909 Wrights Summit Pkwy","city":"FT Wright"}]},{"state":"Louisiana","offices":1,"addresses":[{"street":"4200 S I-10 Service RD W","city":"Metairie"}]},{"state":"New York","offices":2,"addresses":[{"street":"258 Ushers RD","city":"Clifton Park"},{"street":"19 Dewitt ST","city":"Middletown"}]},{"state":"Ohio","offices":7,"addresses":[{"street":"7606 Tylers Place BLVD","city":"West Chester"},{"street":"6821 Salisbury RD","city":"Maumee"},{"street":"7026 Corporate Way","city":"Centerville"},{"street":"31 Park ST","city":"Milan"},{"street":"438 East Wilson Bridge RD","city":"Worthington"},{"street":"430 Ray Norrish","city":"Springdale"},{"street":"1318 N. Main ST.","city":"Findlay"}]},{"state":"Virginia","offices":1,"addresses":[{"street":"1769 Jamestown RD","city":"Williamsburg"}]},{"state":"Wisconsin","offices":2,"addresses":[{"street":"601 7th Street North","city":"La Crosse"},{"street":"2916 Syene RD","city":"Madison"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"833-786-0550","stateRegisteredReps":3868,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":83},{"label":"Securities issued by registered investment companies or business development companies","percent":14},{"label":"Cash and cash equivalents","percent":2},{"label":"Other","percent":1,"detail":"Assets Below the Minimum 1% Input. the Breakdown Between Each Asset Type Is Below.\n\nMid-Year Total %:\nBonds-Corporate, Municipal, Government Total: 0.62%\n\n\nEnd of the Year Notes:\nthe Total % of Bonds Across 3 Bond Asset Types Is 0.62% \n\nTotal Aum of Municipal Bonds  23,089,419 \nTotal Aum of US Government Bonds  29,688,152 \nTotal Aum of Investment Grade Corporate Bonds  44,230,549"}],"privateFunds":0},"sources":{"adv1FilingDate":"8 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/10111/PDF/10111.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does PFS Investments have?","answer":"PFS Investments has 67,816 clients and manages $15.5 billion for them, as of September 2026. They include 65,489 other individuals, 2,097 high-net-worth individuals and 166 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does PFS Investments offer?","answer":"PFS Investments provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does PFS Investments use?","answer":"PFS Investments’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $15,536,099,534. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does PFS Investments have?","answer":"PFS Investments has 3,868 investment adviser representatives registered with state securities authorities, out of 3,992 employees, and 3,959 perform investment advisory functions. 3,975 are registered representatives of a broker-dealer and 3,920 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does PFS Investments invest in?","answer":"At the end of its last fiscal year, PFS Investments’ separately managed accounts held 83% exchange-traded equities, 14% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents and 1% assets below the minimum 1% input. the breakdown between each asset type is below.\n\nmid-year total %:\nbonds-corporate, municipal, government total: 0.62%\n\n\nend of the year notes:\nthe total % of bonds across 3 bond asset types is 0.62% \n\ntotal aum of municipal bonds  23,089,419 \ntotal aum of us government bonds  29,688,152 \ntotal aum of investment grade corporate bonds  44,230,549. It advises no private funds of its own.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns PFS Investments?","answer":"PFS Investments is owned through a holding company by Primerica, Inc. Its direct owner is Primerica Finance Corporation (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 8 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does PFS Investments get paid?","answer":"PFS Investments is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}