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Howard Capital Management

Wealth managementRIA

Alpharetta, GACRD 118070Updated

Howard Capital Management is an investment adviser based in Alpharetta, GA, registered with the SEC since 2008. It provides investment management. Its clients include other investment advisers, individual clients and high-net-worth individuals. Its regulatory assets under management total $8.01 billion, as filed on 12 June 2026.

10.6K
Clients
$413K
AUM per individual client
10
Advisory staff
5
Offices
See fees
Annual fee

From Form ADV filed 12 June 2026SEC record

Services and clients

Howard Capital Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.

Howard Capital Management reports 10,608 clients. They include 9,734 individual clients, 812 high-net-worth individuals, and 24 corporations and other businesses. Of its assets, 100.0% ($8.01B across 14,608 accounts) are managed with discretion.

Clients and assets by client type
Clients10,608 clients
Assets$8.01B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)92%31%
High-net-worth individuals8%24%
Investment companies<1%13%
Pension and profit-sharing plans<1%<1%
Charitable organizations<1%<1%
Other client typesOther investment advisers; Corporations and other businesses<1%32%
Client breakdown and activity details
Individuals (other than HNW)
Clients
9,734
Regulatory AUM
$2.45B
AUM share
30.7%
Avg. per client
$252K
High-net-worth individuals
Clients
812
Regulatory AUM
$1.9B
AUM share
23.8%
Avg. per client
$2.34M
Investment companies
Clients
7
Regulatory AUM
$1.04B
AUM share
13.0%
Avg. per client
$149M
Pension and profit-sharing plans
Clients
6
Regulatory AUM
$4.5M
AUM share
0.1%
Avg. per client
$750K
Charitable organizations
Clients
7
Regulatory AUM
$19.1M
AUM share
0.2%
Avg. per client
$2.73M
Other investment advisers
Clients
18
Regulatory AUM
$2.55B
AUM share
31.8%
Avg. per client
$142M
Corporations and other businesses
Clients
24
Regulatory AUM
$32.8M
AUM share
0.4%
Avg. per client
$1.37M

Total

Clients
10,608
Regulatory AUM
$8.01B
AUM share
100%
Avg. per client
$755K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0

Howard Capital Management fees and minimums

Howard Capital Management is paid through a percentage of assets under management and subscription fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

401(k) Optimizer
Individual clients pay an annual subscription fee of $108, payable monthly in advance.
TSP Optimizer
Individual clients pay an annual subscription fee of $108, payable monthly in advance; discounts may apply for paying the full year upfront.

Who owns Howard Capital Management

HCM Holding Co., Inc. owns 75% or more of Howard Capital Management and is in turn owned by Ronald Howard (75% or more). The leadership team of Howard Capital Management includes President Christopher Ferguson, Chief Operating Officer Karen Howard and Chief Compliance Officer Dory Black. It has 45 employees, 10 of them in advisory roles.

Leadership

Investment adviser representatives

24 representatives listed in the SEC register as of 9 October 2026.

  • Daniel Arnstein
  • Brian C Boles
  • Christopher Michael Cannata
  • Matthew Thomas Daley
  • Hayden Torsten Gerwien
  • Daniel Christopher Hornbaker
  • Margaret Thamer Mayer
  • Brandon Melick
  • Steven P Meyer
  • Eric Robert Nyquist
  • Caden Matthew Palmer

Staff

  • 45 employees
  • 10 in advisory functions
  • 23 state-registered reps
  • 5 broker-dealer reps
  • 134 soliciting firms
Ownership chain
Howard Capital Management, LLC· the adviser
  • HCM Holding Co., Inc.

    Control person · since August 2025

    Owns 75% or more of Howard Capital Management, LLC
    • Ronald Howard

      Control person · since August 2025

      Owns 75% or more of HCM Holding Co., Inc.

Growth and acquisitions

Howard Capital Management’s regulatory assets grew 3.1× from $2.55B (March 2021) to $8.01B (June 2026); clients rose from 6,609 to 10,608 and employees from 39 to 45.

By annual filing
Measure
Figures from each annual filing
Howard Capital Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
June 2026$8.01B10,608455
June 2025$6.87B10,402432
March 2024$5.23B10,155423
March 2023$4.53B9,952413
April 2022$5.51B8,749393
March 2021$2.55B6,609392

Offices and registration details

Besides its headquarters, Howard Capital Management has 4 offices (2 private residences, listed without an address), with 3 listed addresses in Georgia, New York and Texas.

Listed office addresses by state

Georgia · 1 listed address

  • 415 South Broad Street, AlpharettaHQ

Contact and registration details

Legal name
Howard Capital Management, LLC
Headquarters
415 South Broad Street, Alpharetta, GA 30009
SEC file
801-69763
Structure
Delaware LLC
Fiscal year end
December

Custodians

Howard Capital Management uses Axos Clearing ($1.32B, 54%) and Fidelity ($1.13B, 46%) as custodians for its separately managed accounts. Howard Capital Management does not have custody of client assets.

Reported separately managed account assets by custodian
$2.46B
named custodians
  • Axos ClearingAxos Clearing LLC · Omaha, NE · $1.32B54%
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.13B46%

Investments and reported holdings

At year end, Howard Capital Management’s separately managed accounts were mostly in stocks (98%). Its reported 13F holdings for the quarter ended 30 June 2026 total $8.4B across 423 positions; the largest are Proshares TR (10.7%), Proshares TR (9.8%) and Invesco Qqq TR (6.9%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks98%
  • Cash2%

Reported 13F holdings

$8.4B
Reported 13F value
423
Positions
53.9%
In the 10 largest
+37.4%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Proshares TR · Pshs Ultra Qqq10.7%
  2. Proshares TR · Pshs Ult S&P 5009.8%
  3. Invesco Qqq TR · Unit Ser 16.9%
  4. Proshares TR · Ultrapro Qqq5.0%
  5. Direxion Shares ETF Trust · DA 500 BU 3x ETF4.6%
  6. Northern Lts FD TR Iii · Hcm Defnd 1004.4%
  7. Direxion Shares ETF Trust · Direxion Hcm3.6%
  8. Vanguard Specialized Funds · Div App ETF3.4%
  9. Northern Lts FD TR Iii · Hcm Defen 5003.0%
  10. SPDR Series Trust · ST Str Conv ETF2.6%

Together, the ten largest are 53.9% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 28 July 2026

Common questions

How many clients does Howard Capital Management have?

Howard Capital Management has 10,608 clients and manages $8.01 billion for them, as of June 2026. They include 9,734 individual clients, 812 high-net-worth individuals, and 24 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 June 2026

What services does Howard Capital Management offer?

Howard Capital Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Howard Capital Management use?

Howard Capital Management’s separately managed account assets are held at Axos Clearing LLC (Omaha, NE), with $1.32B and Fidelity Brokerage Services LLC (Smithfield, RI), with $1.13B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 June 2026

How many financial advisors does Howard Capital Management have?

Howard Capital Management has 23 investment adviser representatives registered with state securities authorities, out of 45 employees, and 10 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Howard Capital Management invest in?

At the end of its last fiscal year, Howard Capital Management’s separately managed accounts held 98% exchange-traded equities and 2% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Howard Capital Management?

Howard Capital Management is owned through a holding company by Ronald Howard. Its direct owner is HCM Holding Co., Inc. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 12 June 2026

How does Howard Capital Management get paid?

Howard Capital Management is paid through a percentage of assets under management and subscription fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Howard Capital Management registered with the SEC?

Yes, Howard Capital Management has been registered with the SEC as an investment adviser since 15 December 2008. Its CRD number is 118070 and its SEC file number is 801-69763.

Source: Form ADV Part 1A, Item 1, filed 12 June 2026; IAPD firm record

How do I contact Howard Capital Management?

Howard Capital Management’s main office is at 415 South Broad Street, Alpharetta, GA 30009. Its phone number is 770-642-4902. Its website is howardcmfunds.com.

Source: Form ADV Part 1A, Item 1.F, filed 12 June 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 12 June 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. HOWARD CAPITAL MANAGEMENT, INC. ADV BROCHURE, submitted 12 June 2026.
  3. IAPD firm record, CRD 118070.
  4. SEC registered adviser data, annual Form ADV amendments filed 24 March 2021 to 12 June 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 28 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Howard Capital Management, LLC, website.

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