No. 1 · RIA
Merit Financial Group
Merit Financial Group is an investment adviser based in Alpharetta, GA, registered with the SEC since 2007. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $23.9 billion, as filed on 24 September 2026.
Merit Financial Group charges up to 2.50% a year for its Direct Asset Management Fees.
- Regulatory AUM
- $23.9B
- Clients
- 20,711
- Advisory staff
- 229
- Fee schedule
- Up to 2.50% a year
- Custodians
- Fidelity, Charles Schwab
- Headquarters
- 2400 Lakeview Parkway, Suite 550, Alpharetta, GA 30009
- Phone
- 678-867-7050
- Website
- meritfa.com


