Equitable Advisors: AUM & Ownership

Clients

Equitable Advisors serves 76,027 clients, 35,521 of them high-net-worth individuals. The average client has about $622,000 with the firm, and high-net-worth clients hold 76% of its $47.3 billion in assets.

Regulatory assets by client type

Individuals39,439 clients21%
High-net-worth individuals35,521 clients76%
OtherPension and profit-sharing plans, Charitable organizations, Corporations and other businesses3%

Show client breakdown

Client type	Clients	Regulatory AUM	Share	Avg. per client
Individuals (other than HNW)	39,439	$9,738,990,341	20.6%	$247K
High-net-worth individuals	35,521	$35,934,064,800	76.0%	$1.01M
Pension and profit-sharing plans	441	$525,928,581	1.1%	$1.19M
Charitable organizations	214	$280,692,293	0.6%	$1.31M
Corporations and other businesses	412	$776,117,909	1.6%	$1.88M
Total	76,027	$47,255,793,924	100%	$622K

Individuals (other than HNW)

Clients: 39,439
Regulatory AUM: $9,738,990,341
Share: 20.6%
Avg. per client: $247K

High-net-worth individuals

Clients: 35,521
Regulatory AUM: $35,934,064,800
Share: 76.0%
Avg. per client: $1.01M

Pension and profit-sharing plans

Clients: 441
Regulatory AUM: $525,928,581
Share: 1.1%
Avg. per client: $1.19M

Charitable organizations

Clients: 214
Regulatory AUM: $280,692,293
Share: 0.6%
Avg. per client: $1.31M

Corporations and other businesses

Clients: 412
Regulatory AUM: $776,117,909
Share: 1.6%
Avg. per client: $1.88M

Total

Clients: 76,027
Regulatory AUM: $47,255,793,924
Share: 100%
Avg. per client: $622K

What it does

Equitable Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and educational seminars. It is paid through a percentage of assets, hourly charges and fixed fees.

Equitable Advisors provided financial planning to 251–500 clients last fiscal year and advises no private funds.

52.4% of assets ($24.78B across 47,356 accounts) are managed with discretion; $22.47B across 51,666 accounts are not. 0% of clients are outside the U.S., and 171,648 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end

Stocks16%
Funds76%
Bonds4%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
Cash3%
Other1%
- Alternative investments, limited partnership, mortgage backed, sam adv variable annuities1%

Custodians

Equitable Advisors’ client accounts are held mainly at LPL Financial, with 100% of managed assets. Equitable Advisors has custody of $237.3M for 1,081 clients.

Managed account assets by custodian

LPL FinancialLPL Financial LLC · Fort Mill, SC · $47.05B100%
All other custodians$207.1M0%

Ownership and leadership

Equitable Distribution Holding Corporation owns 75% or more of Equitable Advisors, and David Whitcomb Karr is its CEO.

Who owns the firm

Equitable Advisors, LLC· the adviser

Equitable Distribution Holding Corporation
Control person · since September 1999
Owns 75% or more of Equitable Advisors, LLC
- Equitable Financial Services, LLC
  Control person · since June 2002
  Owns 75% or more of Equitable Distribution Holding Corporation
  - Equitable Holdings, Inc.
    Control person · since October 2018
    Owns 75% or more of Equitable Financial Services, LLC

Leadership

David Whitcomb Karr
Chairman of the Board and Chief Executive Officer
Maryjean Elizabeth Bonadonna
Vice President, Business Governance and Supervisory Oversight
Christian James Cannon
Vice President and General Counsel
Gina Marie Jones
Vice President and Financial Crime Officer
Frank Angelo JR Massa
President/Director
Jane Lynn Smith
Assistant Vice President
Tracy Zimmerer
Vice President, Principal Operations Officer
Patricia Agnes Boylan
Chief Compliance Officer
John Michael JR. Kennedy
Chief Privacy Officer
Nicholas Burritt Lane
Director
James Patrick Mellin
Chief Sales Officer
Candace Lynn Scappator
Controller/FINOP/Principal Financial Officer
Qi Ning Tian
Director
Yun Zhang
Director

Staff

5,674 employees
4,664 in advisory functions
4,605 state-registered reps
5,656 broker-dealer reps
5,019 insurance agents
4 soliciting firms

Fees

Equitable Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).

Equitable Advisors’ fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Equitable Advisors has 885 offices, with 26 listed addresses across 20 states.

Listed office addresses by state

New York · 3 listed addresses

1345 Avenue of the Americas, New YorkHQ
1290 Avenue of the Americas, New York
350 Essjay Road, Williamsville

Other business names

Equitable Advisors has reported 502 other business names to the SEC.

"build It" Retirement
#ladylifeplan#
1804 Financial Group
345 Wealth Management LLC
360 Financial Management Group
360 Planning Partners, LLC
3cfinancial
422 Financial
75 Strong Financial Group
A Verrelli and Associates
A.P. Lubrano & Company, Inc.
Advanced Benefit Design Group, Inc.
Advanced Wealth Strategies
Aeternum Capital
Allam Financial Services Group, Inc.
Allison Financial Group, Inc.
Alpha Omega Financial, LLC
Alpha Phoenix
Anastasia & Associates Wealth Management Solutions
Anderson Financial
Angle-Lau Wealth Management
Anthem Wealth, LLC
Apollo Group
Arb Wealth Management
Arc Wealth Management
Arden Financial Group
Arden Wealth Partners, LLC
Ascend Planning & Consulting, LLC
Ascendancy Financial Group
Ascent Financial Group
Aspire Financial Group
Aspire Wealth Management
Aston Capital Group
At Aspen LLC
Atlas Advisor Group
Atlas Financial Group
Attorneys Capital Management
Avon Financial Group
Ayouch and Mantle Financial Group
B&P Retirement Solutions
BL Financial Group
BMK Wealth Management LLC
Babcock Wealth Management
Bala Financial Strategies
Barrett Financial Solutions
Bay Area Private Wealth Group
Beacon Wealth Partners
Beebe Financial Soltions
Belus Wealth, LLC
Bernier Financial Services
Best Financial Services
Better World Financial
Blu-Star Strategic Advisors
Blue Cove Capital
Blue Ridge Financial Partners
Blueprint Financial Solutions
Bluewater Wealth Strategies
Boddy & Associates
Bollinger Advisors
Bosch Financial, Inc.

Show all 502 names

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CBG Wealth Management
CJ Capital Insurance and Financial Services
CS Premier Financial
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Capital Financial Group
Capital Management Group of New York
Capital Strategies
Capitalwise Wealth Management, LLC
Cascade Wealth Strategies, LLC
Cedar and Sage Financial
Century Financial Strategies
Christe Financial Services
City Benefits Group
Clark & Anderson Financial Services, LLC
Cleargrove Wealth Partners
Clergy Planning Group
Coastal Wealth Management and Insurance Services
Community Financial Group
Comprehensive Financial Strategies
Cornerstone Financial Services
Cornerstone Financial, LLP
Cornerstone Planning Group, LLC
Cornerstone Wealth Management
Cosentino Financial Group, LTD
Country Values Financial
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Covenant Advisory Group
Covenant Capital Group
Cowie McGraw & Lesney Financial Group
Crist and Fredette Financial
Crownstone Wealth Partners
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D3 Financial Services
DVM Financial Strategies
Dabyn Wealth Strategies
Dailey Financial Group
Daniel M. Holdt, Inc.
David Schmidt Pension, Insurance & Financial Services
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Dean J. Rosko and Associates
Denovo Advisory Group
Denovo Medical Associates
Dergalis Associates
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Downs Fischer Financial
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Driftless Financial Group
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Duncan Wealth Management
Eagle Point Wealth Strategies
Eaglebridge Wealth Management
Ecp Design & Service Group, LTD
Educated Wealth Strategies
Elevate Financial Group
Emergy Group
Emmaus Financial Group
Empire Wealth Solutions LLC
Empowerment Wealth Strategies
Enterprise Strategies Group
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Equinox Financial Partners, LLC
Equity Wealth Solutions Group
Eshelman & Associates
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Family Legacy Wealth Solutions
Family Tree Financial Strategies
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G3 Wealth Partners
GBS
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George Financial Inc.
Giardina Capital Management
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Goal Point Strategies
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Gotham Wealth Advisory
Green Pinnacles Wealth Management
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Hardisty Financial & Insurance Services
Harvest Future Financial
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Harvey Capital Group
Harveylenvin Capital
Hawkins Laakso Wealth Management
Hazard Financial Services
Hegde Walker Emans Financial Legacy Group
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Henderson Financial & Insurance Services
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High Bluff Capital Management
Highland Financial Group
Highpath Advisors
Holistic FPS
Horizon Wealth Management
Howell Financial LLC
Huffman & Ross Wealth Management
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Impact Wealth Management
Infinity Strategic Partners, LLC
Infinity Wealth Management
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Integrity Wealth Strategies
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Karman and Associates, LTD
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LV Wealth Management
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Lake Wealth Management
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Legacy Wealth Management
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Legacy Wealth Strategies
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Lifecapital Partners
Lifecircle
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Lifetime Wealth Strategies
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Loper Financial
Lovelace Financial Group
Lucas Staub and Associates Wealth Management Group
M&H Wealth Management
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MDJ Financial Services Inc
MDS Wealth Management
MJM Financial Partners
MK Financial Solutions, LLC
Madaket Partners
Magis Wealth Advisors
Mahtani Financial
Mainstreet Financial Services
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Master Street Wealth Management, LLC
Masters Advisory Partners
Mastio Financial Resources
Matauro, LLC
Matz Wealth Management, Inc
McKinnon and Associates Private Wealth Services
Medical Professional Advisory Group
Miami Valley Financial Services
Michael Bautista, CFP
Michael J. Limas & Associates
Millson/Walker Financial Group, LTD.
Modern Planning Group, LLC
Monarch Financial Associates
Moore Wealth Strategies, LLC
Moreno Capital Management
Mosaic Capital Group
Murdock Financial
Net Worth Management Group
New Canaan Group, LLC
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Nigro Wealth Management
Noble Financial
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Northlight Wealth Partners
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Oak Financial Partners
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Ohana Wealth Legacy
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Optimal Planning Partners, Inc
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Pacific Coast Wealth Strategies
Paddock Wealth Management
Panning Wealth, LLC
Panorama Institutional Solutions
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Paradigm Wealth Management
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Peach State Advisors
Penn Advisors Financial Resources
Perennial Wealth Management
Periscope Wealth Management
Periscope Wealth Partners
Perpetua Wealth Management
Phoenix Private Wealth
Physician Planning Associates
Pillar Group
Pinnacle Family Wealth
Plan Your Virginia Retirement, LLC
Plan for Tomorrow
Plutus Financial Partners
Point North Financial
Poirier Associates, LLC
Pollack Financial Group
Precision Private Wealth
Premier Capital Management Group
Premier Client Group, LLC
Premier Consulting Partners LLC
Premier Financial Resources
Premier Heritage
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Prestige Wealth Strategies
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Principatus Wealth
Prism Wealth Strategies
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Roc Financial Services
Rockbridge Financial
Roman, Roman & Associates, LLC
Ronny Liu Insurance and Financial Services
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Ross Wealth Strategies
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Royal Financial Partners
Royal Wealth Planners
Rubin Goldman and Associates
SCM Advisors
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Schappell Financial Group
Schwartz Financial Associates of Firstrust Financial Resources
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Signature Group
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Signature Wealth Partners
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Sound Partners
Sound Private Wealth
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Southern Wealth Management
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Sterling Wealth Management, LLC
Stewart Financial Group
Stonebridge Financial Group
Stonebridge Wealth Strategies
Stonegate Financial Partners
Stratus Advisors
Sullivan & Associates
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Summit Wealth Partners
Surgeons Capital Management
Synergy Wealth Management
T. M. Carey & Associates
TFG Private Wealth Management
TJM Integrated Wealth Management, LLC
TPS Financial
Tack Advisors
Taylor Financial Strategies
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The Bailey Group
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The Connecticut Group
The DMG Group
The Debart Group Inc.
The Dellavecchia Group, LLC
The Emergy Group
The Falcon Financial Group, LLC
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The Im Group Capital LLC
The Jeter Company
The Langus Group
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Vertex Financial Strategies
Vista Wealth Partners
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Wealth Tree Financial
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White Tree Financial
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Windsor Harbor Financial
Wisdom Wealth Management
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Registration details

Legal name: Equitable Advisors, LLC
Headquarters: 1345 Avenue of the Americas, New York, NY 10105
Phone: 212-314-4600
Website: equitableadvisors.com
SEC file: 801-14065
Structure: Delaware LLC
Fiscal year end: December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Equitable Advisors have?

Equitable Advisors has 76,027 clients and manages $47.3 billion for them, as of September 2026. They include 39,439 other individuals, 35,521 high-net-worth individuals and 441 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026

What services does Equitable Advisors offer?

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Equitable Advisors use?

Equitable Advisors’ separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $47,048,702,368. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026

How many financial advisors does Equitable Advisors have?

Equitable Advisors has 4,605 investment adviser representatives registered with state securities authorities, out of 5,674 employees, and 4,664 perform investment advisory functions. 5,656 are registered representatives of a broker-dealer and 5,019 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Equitable Advisors invest in?

At the end of its last fiscal year, Equitable Advisors’ separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 3% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds and 1% alternative investments, limited partnership, mortgage backed, sam adv variable annuities. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Equitable Advisors?

Equitable Advisors is owned through a chain of holding companies by Equitable Holdings, Inc. Its direct owner is Equitable Distribution Holding Corporation (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026

How does Equitable Advisors get paid?

Equitable Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file