Top 10 financial advisor firms in Princeton

13 SEC-registered financial advisor firms are headquartered in Princeton, NJ, with $9.65B in combined regulatory assets under management. The largest by assets are Systematic Alpha Investments ($3.49B), Roundview Capital ($2.13B) and Princeton Global Asset Management ($921M).

13
Financial advisor firms: $9.65B
Their combined AUM: $403M
Median firm AUM: 2,556
Clients of the top 10

The 10 largest by assets

1
Systematic Alpha Investments
RIA
$3.49B
Regulatory AUM
2
Roundview Capital
RIA
$2.13B
Up to 1.50% a year
3
Princeton Global Asset Management
RIA
$921M
Up to 1.50%
4
Private Wealth Management Group
RIA
$613M
0.50% to 1.25%
5
Dumont & Blake Investment Advisors
RIA
$562M
Regulatory AUM
6
Giverny Capital Advisors
RIA
$421M
1.00% to 1.00% a year
7
Carnegie Lake Advisors
RIA
$403M
Up to 1.50% a year
8
DHH Advisors
RIA
$324M
Regulatory AUM
9
Kubhera Enterprises
RIA
$276M
0.25% to 1.25% a year
10
Halberstadt Financial Consultants
RIA
$185M
Regulatory AUM

Profiles of the top 10

No. 1 · RIA

Systematic Alpha Investments

Systematic Alpha Investments is an investment adviser based in Princeton, NJ, registered with the SEC since 2018. It provides investment management. Its clients include high-net-worth individuals. Its regulatory assets under management total $3.49 billion, as filed on 23 March 2026.

Regulatory AUM: $3.49B
Clients: 2
Advisory staff: 1
Custodians: Northern Trust Securities, Citigroup Global Markets, Bofa Securities
Headquarters: 36 Mercer Street, Princeton, NJ 08540
Phone: 609-751-7550

No. 2 · RIA

Roundview Capital

Roundview Capital is an investment adviser based in Princeton, NJ, registered with the SEC since 2008. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations, and corporations and other businesses. Its regulatory assets under management total $2.13 billion, as filed on 19 May 2026.

Roundview Capital charges up to 1.50% a year for its Investment Advisory Services.

Regulatory AUM: $2.13B
Clients: 565
Advisory staff: 5
Founded: 2008
Fee schedule: Up to 1.50% a year
Minimum account: $1,000,000
Custodians: Charles Schwab, Fidelity
Headquarters: 182 Nassau Street, Suite 201, Princeton, NJ 08542-7000
Phone: 609-688-9500
Website: roundviewcapital.com

No. 3 · RIA

Princeton Global Asset Management

Princeton Global Asset Management is an investment adviser based in Princeton, NJ, registered with the SEC since 2010. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $921 million, as filed on 24 March 2026.

Princeton Global Asset Management charges up to 1.50% for its Investment Management. The brochure does not state whether the rate is annual.

Regulatory AUM: $921M
Clients: 365
Advisory staff: 17
Founded: 2008
Fee schedule: Up to 1.50%
Minimum account: $1,000,000
Custodians: Charles Schwab, Fidelity
Headquarters: 17 Hulfish Street, Suite 240, Princeton, NJ 08542
Phone: 609-945-1781
Website: princetonglobal.com

No. 4 · RIA

Private Wealth Management Group

Private Wealth Management Group is an investment adviser based in Princeton, NJ, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $613 million, as filed on 25 March 2026.

Private Wealth Management Group charges 0.50%–1.25% for its Investment Management. The brochure does not state whether the rate is annual.

Regulatory AUM: $613M
Clients: 272
Advisory staff: 7
Founded: 1998
Fee schedule: 0.50% to 1.25%
Custodians: Charles Schwab
Headquarters: 512 Executive Drive, Princeton, NJ 08540
Phone: 609-921-7002
Website: noviwealth.com

No. 5 · RIA

Dumont & Blake Investment Advisors

Dumont & Blake Investment Advisors is an investment adviser based in Princeton, NJ, registered with the SEC since 1999. It provides investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $562 million, as filed on 31 March 2026.

Regulatory AUM: $562M
Clients: 439
Advisory staff: 4
Founded: 1999
Custodians: Charles Schwab
Headquarters: 731 Alexander Road, Suite 301, Princeton, NJ 08540
Phone: 609-514-1899
Website: dumontandblake.com

No. 6 · RIA

Giverny Capital Advisors

Giverny Capital Advisors is an investment adviser based in Princeton, NJ, registered with the SEC since 2017. It provides investment management. Its clients include high-net-worth individuals, corporations and other businesses, and individual clients. Its regulatory assets under management total $421 million, as filed on 30 March 2026.

Giverny Capital Advisors charges 1.00% a year for its Investment Management.

Regulatory AUM: $421M
Clients: 190
Advisory staff: 2
Fee schedule: 1.00% to 1.00% a year
Headquarters: 182 Nassau Street, Suite 201, Princeton, NJ 08542
Phone: 609-759-1250

No. 7 · RIA

Carnegie Lake Advisors

Carnegie Lake Advisors is an investment adviser based in Princeton, NJ, registered with the SEC since 2024. It provides investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $403 million, as filed on 2 March 2026.

Carnegie Lake Advisors charges up to 1.50% a year for its Asset Management.

Regulatory AUM: $403M
Clients: 213
Advisory staff: 7
Founded: 2024
Fee schedule: Up to 1.50% a year
Custodians: Charles Schwab
Headquarters: 100 Overlook Center, 2nd Floor, Princeton, NJ 08540
Phone: 609-955-3667
Website: carnegielakeadvisorsllc.com

No. 8 · RIA

DHH Advisors

DHH Advisors is an investment adviser based in Princeton, NJ, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals. Its regulatory assets under management total $324 million, as filed on 25 March 2026.

Regulatory AUM: $324M
Clients: 48
Advisory staff: 3
Custodians: Charles Schwab
Headquarters: 601 Ewing Street, Suite A-7, Princeton, NJ 08540
Phone: 609-921-1016
Website: eksassociates.com

No. 9 · RIA

Kubhera Enterprises

Kubhera Enterprises is an investment adviser based in Princeton, NJ, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and corporations and other businesses. Its regulatory assets under management total $276 million, as filed on 12 March 2026.

Kubhera Enterprises charges 0.25%–1.25% a year for its Investment Advisory Services.

Regulatory AUM: $276M
Clients: 304
Advisory staff: 4
Fee schedule: 0.25% to 1.25% a year
Custodians: Charles Schwab
Headquarters: 742 Alexander Road, Suite 305, Princeton, NJ 08540
Phone: 609-799-5900
Website: kubhera.com

No. 10 · RIA

Halberstadt Financial Consultants

Halberstadt Financial Consultants is an investment adviser based in Princeton, NJ, registered with the SEC since 2000. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $185 million, as filed on 31 March 2026.

Regulatory AUM: $185M
Clients: 158
Advisory staff: 3
Custodians: Charles Schwab
Headquarters: 50 North Tulane St, Princeton, NJ 08542-6912
Phone: 609-921-0180

Questions about financial advisors in Princeton

How many financial advisor firms are headquartered in Princeton?

13 SEC-registered financial advisor firms report their principal office in Princeton, NJ, managing $9.65B in regulatory assets between them. The other 13 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Princeton?

Systematic Alpha Investments, with $3.49B in regulatory assets under management on its latest Form ADV. The next largest are Roundview Capital ($2.13B) and Princeton Global Asset Management ($921M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Princeton?

The median firm manages $403M in regulatory assets. That is the midpoint of the 13 firms headquartered in Princeton.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Princeton charge?

Of the 10 largest firms, 6 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Princeton?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Princeton has 13 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Princeton

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