Princeton Global Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, educational seminars, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
Princeton Global Asset Management reports 365 clients. They include 190 individual clients, 166 high-net-worth individuals, and 9 pension and profit-sharing plans. Of its assets, 95.9% ($883M across 1,220 accounts) are managed with discretion; $38M across 9 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 52% | 10% |
| High-net-worth individuals | 45% | 86% |
| Pension and profit-sharing plans | 2% | 4% |
| Charitable organizations | 0% | <1% |
| Corporations and other businesses | 0% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 190 | $88.6M | 9.6% | $466K |
| High-net-worth individuals | 166 | $794M | 86.1% | $4.78M |
| Pension and profit-sharing plans | 9 | $38M | 4.1% | $4.22M |
| Charitable organizations | Fewer than 5 | $256K | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $1.02M | 0.1% | — |
| Total | 365 | $921M | 100% | — |
- Clients
- 190
- Regulatory AUM
- $88.6M
- AUM share
- 9.6%
- Avg. per client
- $466K
- Clients
- 166
- Regulatory AUM
- $794M
- AUM share
- 86.1%
- Avg. per client
- $4.78M
- Clients
- 9
- Regulatory AUM
- $38M
- AUM share
- 4.1%
- Avg. per client
- $4.22M
- Clients
- Fewer than 5
- Regulatory AUM
- $256K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.02M
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 365
- Regulatory AUM
- $921M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Princeton Global Asset Management charges up to 1.50% for its Investment Management. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears, is negotiable, has a $5,000 annual minimum and requires an account of at least $1,000,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Standalone financial planning is a negotiable fixed fee, generally $1,000 to $25,000.
Brett Shaver owns 50% to 75% of Princeton Global Asset Management. The leadership team of Princeton Global Asset Management includes President Brett Shaver and Chief Investment Officer Joel Heymsfeld. It has 22 employees, 17 of them in advisory roles.
Leadership
Brett ShaverPresident
Tara BansalChief People Officer- Erica BullingerCOO and CCO
Daniel HanleyWealth Manager
Joel HeymsfeldChief Investment Officer
Richard MoseleySenior
Paul GerardChairman
Investment adviser representatives
21 representatives listed in the SEC register as of 9 October 2026.
Staff
- 22 employees
- 17 in advisory functions
- 17 state-registered reps
- 5 insurance agents
- Owns 50% to 75% of Princeton Global Asset Management LLC
Brett Shaver
Control person · since September 2016
- Owns 10% to 25% of Princeton Global Asset Management LLC
Estate of Antonio O. Elmaleh
Control person · since March 2021
- Owns 5% to 10% of Princeton Global Asset Management LLC
Paul Gerard
Control person · since January 2008
Princeton Global Asset Management’s regulatory assets grew 2.1× from $439M (June 2021) to $921M (March 2026); clients rose from 315 to 365 and employees from 15 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $921M | 365 | 22 | 1 |
| May 2025May 2025 | $783M | 442 | 17 | 1 |
| Mar 2024March 2024 | $606M | 392 | 15 | 1 |
| Mar 2023March 2023 | $491M | 340 | 13 | 1 |
| Mar 2022March 2022 | $522M | 323 | 14 | 2 |
| Jun 2021June 2021 | $439M | 315 | 15 | 2 |
Besides its headquarters, Princeton Global Asset Management has 0 offices, with 1 listed address in 1 state.
New Jersey · 1 listed address
- 17 Hulfish Street, Suite 240, PrincetonHQ
Contact and registration details
- Legal name
- Princeton Global Asset Management LLC
- Headquarters
- 17 Hulfish Street, Suite 240, Princeton, NJ 08542
- Website
- princetonglobal.com
- Phone
- 609-945-1781
- SEC file
- 801-71305
- Founded
- 2008
- Structure
- New Jersey LLC
- Fiscal year end
- December
Princeton Global Asset Management’s named custodians for separately managed accounts are Charles Schwab ($649M, 82%) and Fidelity ($147M, 18%). Princeton Global Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $649M82%
- FidelityNational Financial Services LLC · Boston, MA · $147M18%
At year end, Princeton Global Asset Management’s separately managed accounts were mostly in stocks (75%) and bonds (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $698M across 831 positions; the largest are Taiwan Semiconductor Manufact Sponsored ADS (6.7%), Broadcom Inc. (5.8%) and Microsoft Corp. (3.8%).
What the accounts hold
- Stocks75%
- Funds4%
- Bonds10%
- Investment grade corporate bonds6%
- State and local bonds2%
- U.S. government and agency bonds1%
- High-yield corporate bonds1%
- Cash10%
- Other1%
- Real estate1%
Reported 13F holdings
- $698M
- Reported 13F value
- 831
- Positions
- 34.3%
- In the 10 largest
- +13.9%
- Value vs. prior quarter
- Taiwan Semiconductor Manufact Sponsored ADS · ADR6.7%
- Broadcom Inc.5.8%
- Microsoft Corp.3.8%
- Quanta Svcs Inc.3.6%
- Alphabet Inc. Cap Stk CL A3.3%
- JPMORGAN Chase & CO3.0%
- Apple Inc.2.2%
- Blackstone Inc.2.0%
- Entergy Corp. New1.9%
- Crh PLC Ord1.8%
Together, the ten largest are 34.3% of reported value.
How many clients does Princeton Global Asset Management have?
Princeton Global Asset Management has 365 clients and manages $921 million for them, as of March 2026. They include 190 individual clients, 166 high-net-worth individuals, and 9 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does Princeton Global Asset Management offer?
Princeton Global Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, educational seminars, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Princeton Global Asset Management charge?
Princeton Global Asset Management charges up to 1.50% for its Investment Management. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears, is negotiable, has a $5,000 annual minimum and requires an account of at least $1,000,000.
Source: PRINCETON GLOBAL ASSET MANAGEMENT, LLC FORM ADV PART 2A: FIRM BROCHURE, filed 24 March 2026
Which custodians does Princeton Global Asset Management use?
Princeton Global Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $649M and National Financial Services LLC (Boston, MA), with $147M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026
How many financial advisors does Princeton Global Asset Management have?
Princeton Global Asset Management has 17 investment adviser representatives registered with state securities authorities, out of 22 employees, and 17 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Princeton Global Asset Management invest in?
At the end of its last fiscal year, Princeton Global Asset Management’s separately managed accounts held 75% exchange-traded equities, 10% cash and equivalents, 6% investment grade corporate bonds, 4% registered funds (mutual funds, ETFs, BDCs), 2% state and local bonds, 1% U.S. government and agency bonds, 1% high-yield corporate bonds and 1% other. The 1% other category is described as: Real Estate.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Princeton Global Asset Management have a minimum investment?
Yes, Princeton Global Asset Management’s minimum account size for its Investment Management is $1M. It charges a $5K annual minimum fee.
Source: PRINCETON GLOBAL ASSET MANAGEMENT, LLC FORM ADV PART 2A: FIRM BROCHURE, filed 24 March 2026
Who owns Princeton Global Asset Management?
Princeton Global Asset Management’s direct owners are Paul Gerard (5% to 10%), Brett Shaver (50% to 75%) and Estate of Antonio O. Elmaleh (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does Princeton Global Asset Management get paid?
Princeton Global Asset Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Princeton Global Asset Management?
Princeton Global Asset Management’s main office is at 17 Hulfish Street, Suite 240, Princeton, NJ 08542. Its phone number is 609-945-1781. Its website is princetonglobal.com.