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Private Wealth Management Group

Wealth managementRIA

Princeton, NJCRD 166539Updated

Private Wealth Management Group is an investment adviser based in Princeton, NJ, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $613 million, as filed on 25 March 2026.

272
Clients
$2.26M
AUM per individual client
7
Advisory staff
1
Offices

From Form ADV filed 25 March 2026SEC record

Services and clients

Private Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 1–10 clients last fiscal year.

Private Wealth Management Group reports 272 clients. They include 150 high-net-worth individuals, 120 individual clients, and 2 pension and profit-sharing plans. Of its assets, 99.6% ($610M across 998 accounts) are managed with discretion; $2.38M across 3 accounts are not.

Clients and assets by client type
Clients272 clients
Assets$613M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)44%10%
High-net-worth individuals55%90%
Pension and profit-sharing plans<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
120
Regulatory AUM
$60.6M
AUM share
9.9%
Avg. per client
$505K
High-net-worth individuals
Clients
150
Regulatory AUM
$550M
AUM share
89.7%
Avg. per client
$3.67M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$2.35M
AUM share
0.4%
Avg. per client
$1.18M

Total

Clients
272
Regulatory AUM
$613M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
1–10

Private Wealth Management Group fees and minimums

Private Wealth Management Group charges 0.50%–1.25% for its Investment Management. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Consulting
Financial planning and consulting fees are negotiable, generally $2,500 to $100,000 on a fixed fee basis, or $150 to $450 an hour on a very limited basis.

Who owns Private Wealth Management Group

Robert Dunn owns 75% or more of Private Wealth Management Group. It has 11 employees, 7 of them in advisory roles.

Leadership

Investment adviser representatives

7 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 11 employees
  • 7 in advisory functions
  • 7 state-registered reps
Ownership chain
Private Wealth Management Group LLC· the adviser
  • Robert Dunn

    Control person · since January 2013

    Owns 75% or more of Private Wealth Management Group LLC
  • Ryan Vogel

    since January 2013

    Owns 10% to 25% of Private Wealth Management Group LLC

Growth and acquisitions

Private Wealth Management Group’s regulatory assets grew 2.1× from $296M (April 2021) to $613M (March 2026); clients rose from 202 to 272 and employees from 9 to 11.

By annual filing
Measure
Figures from each annual filing
Private Wealth Management Group figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$613M272111
March 2025$493M249111
March 2024$427M244101
March 2023$361M227101
March 2022$347M19991
April 2021$296M20291

Offices and registration details

Besides its headquarters, Private Wealth Management Group has 0 offices, with 1 listed address in New Jersey.

Listed office addresses in New Jersey
Princeton

New Jersey · 1 listed address

  • 512 Executive Drive, PrincetonHQ

Contact and registration details

Legal name
Private Wealth Management Group LLC
Headquarters
512 Executive Drive, Princeton, NJ 08540
LinkedIn
@noviwealth
SEC file
801-77565
Founded
1998
Structure
New Jersey LLC
Fiscal year end
December

Custodians

Private Wealth Management Group uses Charles Schwab ($609M) as custodian for its separately managed accounts. Private Wealth Management Group has custody of $211M in client assets for 135 clients.

Reported separately managed account assets by custodian
$609M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $609M100%

Investments and reported holdings

At year end, Private Wealth Management Group’s separately managed accounts were mostly in stocks (53%) and funds (40%). Its reported 13F holdings for the quarter ended 30 June 2026 total $431M across 1,455 positions; the largest are Dimensional ETF Trust (9.6%), Dimensional ETF Trust (8.5%) and Dimensional ETF Trust (7.9%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks53%
  • Funds40%
  • Bonds3%
    • State and local bonds2%
    • Investment grade corporate bonds1%
  • Cash4%

Reported 13F holdings

$431M
Reported 13F value
1,455
Positions
57.0%
In the 10 largest
—
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Dimensional ETF Trust · US Cor Equ 2 ETF9.6%
  2. Dimensional ETF Trust · US Core EQT Mkt8.5%
  3. Dimensional ETF Trust · Intl Cor Fix ETF7.9%
  4. Vanguard Scottsdale Fds · Inter Term Treas5.7%
  5. Dimensional ETF Trust · Emerging Mkts CO5.2%
  6. Dimensional ETF Trust · Intl Core Equity5.0%
  7. Dimensional ETF Trust · Intl Core EQT MK4.4%
  8. Dimensional ETF Trust · Global Real Est4.2%
  9. American Centy ETF TR · Intl Smcp Vlu3.3%
  10. American Centy ETF TR · US Sml CP Valu3.3%

Together, the ten largest are 57.0% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 27 July 2026

Common questions

How many clients does Private Wealth Management Group have?

Private Wealth Management Group has 272 clients and manages $613 million for them, as of March 2026. They include 150 high-net-worth individuals, 120 individual clients, and 2 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026

What services does Private Wealth Management Group offer?

Private Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Private Wealth Management Group charge?

Private Wealth Management Group charges 0.50%–1.25% for its Investment Management. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears and is negotiable.

Source: ADV PART 2A - BROCHURE, filed 23 March 2026

Which custodians does Private Wealth Management Group use?

Private Wealth Management Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $609M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026

How many financial advisors does Private Wealth Management Group have?

Private Wealth Management Group has 7 investment adviser representatives registered with state securities authorities, out of 11 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Private Wealth Management Group invest in?

At the end of its last fiscal year, Private Wealth Management Group’s separately managed accounts held 53% exchange-traded equities, 40% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 2% state and local bonds and 1% investment grade corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Private Wealth Management Group?

Private Wealth Management Group’s direct owners are Robert Dunn (75% or more) and Ryan Vogel (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026

How does Private Wealth Management Group get paid?

Private Wealth Management Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Private Wealth Management Group registered with the SEC?

Yes, Private Wealth Management Group has been registered with the SEC as an investment adviser since 1 January 2013. Its CRD number is 166539 and its SEC file number is 801-77565.

Source: Form ADV Part 1A, Item 1, filed 25 March 2026; IAPD firm record

How do I contact Private Wealth Management Group?

Private Wealth Management Group’s main office is at 512 Executive Drive, Princeton, NJ 08540. Its phone number is 609-921-7002. Its website is noviwealth.com.

Source: Form ADV Part 1A, Item 1.F, filed 25 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 25 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A - BROCHURE, submitted 23 March 2026.
  3. IAPD firm record, CRD 166539.
  4. SEC registered adviser data, annual Form ADV amendments filed 21 April 2021 to 25 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 27 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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