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CWM

SEC-registered adviser since 2011Omaha, NECRD 155344

$50.6B
AUM
52,669
Clients
See fees
Fee
472
Advisory staff

From Form ADV filed 30 September 2026 · data retrieved 15 October 2026SEC record

CWM is an investment adviser headquartered in Omaha, Nebraska, and registered with the SEC since 2011. Its clients include other individuals, high-net-worth individuals, and corporations and other businesses. High-net-worth individuals account for 43% of its regulatory assets under management.

Its services include financial planning, portfolio management for individuals and small businesses, and selecting other managers. Fee arrangements include a percentage of assets under management, hourly charges, fixed fees and other arrangements. Carson Group Holdings, LLC owns 75% or more of CWM.

Clients

CWM serves 52,669 clients, 7,231 of them high-net-worth individuals. The average client has about $960,000 with the firm, and high-net-worth clients hold 43% of its $50.6 billion in assets.

Regulatory assets by client type
  • Individuals45,032 clients47%
  • High-net-worth individuals7,231 clients43%
  • Pension and profit-sharing plans67 clients5%
  • Corporations and other businesses339 clients5%
Show client breakdown
Individuals (other than HNW)
Clients
45,032
Regulatory AUM
$23,867,069,690
Share
47.2%
Avg. per client
$530K
High-net-worth individuals
Clients
7,231
Regulatory AUM
$21,908,025,021
Share
43.3%
Avg. per client
$3.03M
Pension and profit-sharing plans
Clients
67
Regulatory AUM
$2,283,672,891
Share
4.5%
Avg. per client
$34.1M
Corporations and other businesses
Clients
339
Regulatory AUM
$2,520,890,061
Share
5.0%
Avg. per client
$7.44M

Total

Clients
52,669
Regulatory AUM
$50,579,657,663
Share
100%
Avg. per client
$960K

What it does

CWM provides financial planning, portfolio management for individuals and small businesses, selecting other managers and other activities. It is paid through a percentage of assets, hourly charges, fixed fees and other arrangements.

CWM provided financial planning to 30,500 clients last fiscal year and advises no private funds.

97.8% of assets ($49.46B across 146,763 accounts) are managed with discretion; $1.12B across 7,443 accounts are not. $2.58M sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 248 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end
  • Stocks25%
    • Exchange-traded equities24%
    • Non-exchange-traded equities1%
  • Funds57%
  • Bonds1%
  • Cash7%
  • Other7%
    • Annuities and real estate7%

Filed values cover 97%. The neutral 3% gap has no reported category.

Custodians

CWM’s client accounts are held mainly at Charles Schwab, with 33% of managed assets, and Fidelity, with 14%. CWM has custody of $30.50B for 43,501 clients.

Managed account assets by custodian
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $16.64B33%
  • FidelityNational Financial Services LLC · Smithfield, RI · $7.03B14%
  • All other custodians$26.91B53%

Ownership and leadership

Carson Group Holdings, LLC owns 75% or more of CWM.

Who owns the firm
CWM, LLC· the adviser

  • Carson Group Holdings, LLC

    Control person · since October 2010

    Owns 75% or more of CWM, LLC

Leadership

  • Kristin Streff
    Chief Compliance Officer
  • Mark Applegarth
    CFO
  • John Boyle
    SVP, RIA Operations
  • Omani Carson
    Founder and Chairman
  • Lantz Hunt
    SVP, Chief Integrations Officer
  • George White
    CEO

Staff

  • 1,416 employees
  • 472 in advisory functions
  • 287 state-registered reps
  • 104 broker-dealer reps
  • 337 insurance agents
  • 14 soliciting firms

Fees

CWM is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other.

CWM’s fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, CWM has 165 offices, with 26 listed addresses across 17 states.

Listed office addresses by state

Nebraska · 3 listed addresses

  • 14600 Branch ST., OmahaHQ
  • 200 N Burlington Ave, Ste. 200, Hastings
  • 14600 Branch Street, Omaha

Other business names

CWM has reported 137 other business names to the SEC.

  • Aam Financial Planning and Investments
  • Advanced Retirement Strategies
  • Agrillo Financial Group
  • Albritton Financial Services
  • Allgood Financial Advisory
  • Applied Financial
  • Applied Financial Planning
  • Ars Investment Advisors, Inc.
  • Art of Wealth Management
  • Aspire Financial Planning
  • Avery Wealth, Inc.
  • Bain Wealth Management
  • Barrington Wealth Management
  • Bixler Financial
  • Bloom Wealth Advisors
  • Blueprint Wealth Management
  • Bmy Wealth
  • Bmy Wealth Management Group
  • Boston Retirement Group
  • Bridges Private Wealth
  • Buckley
  • Buckley Investment Group, LLC
  • Butterworth Financial Group
  • CWMG
  • Carson
  • Carson Group
  • Carson Group Holdings
  • Carson Group Partners
  • Carson Institutional
  • Carson Institutional Alliance (cia)
  • Carson Partners
  • Carson Wealth
  • Carson Wealth Management Group
  • Carson Wealth-Fisher Financial Advisors
  • Carson Wealth-the Shobe Financial Group
  • Chessman Wealth Strategies
  • Clarity Wealth
  • Collective Advisors
  • Crescent Financial Advisors
  • Crest Wealth Partners
  • Cultivate Wealth, LLC
  • DSF Wealth MGMT
  • Diamond Wealth Advisors
  • Dorhout Retirement Services
  • Doyle & Loughman Wealth Management
  • Driven Wealth Strategies
  • Entirety
  • Equity Planning Inc
  • FCM Financial
  • FCM Financial Planning
  • FFR Wealth Team
  • Family Wealth Management Group
  • Financial Impact Advisors
  • Financial Independence Planning, Inc.
  • Financial Management Inc.
  • Flashpoint Financial Services
  • Fortis Financial Partners
  • Furstenau Financial
  • Geist Family Wealth
  • Gertsema Wealth
Show all 137 names
  • Gertsema Wealth Advisors
  • Gold Family Wealth
  • Granite Wealth Strategies
  • Hal Otey Financial Wealth Management & Retirement Planning
  • Hal-Otey Financial
  • Harbor Wealth Management
  • Harrison Wallace
  • Harrison Wallace Financial Group, LTD
  • Heritage Financial
  • Heritage Financial & Investments
  • Hirst Financial Independence Planning
  • Hoffmeyer Wealth Management
  • Hollar Wealth
  • Jackson Wealth Management
  • Jacob William Advisory
  • Kanai Wealth Management Group
  • Laclede Private Capital
  • Latitude Wealth
  • Latitude Wealth Management
  • Lions Gate Wealth
  • Lotus Bridge Wealth Management
  • Lund Wealth Management
  • Main Street Financial Life Advisors, LLC
  • Mammoth Financial
  • Meikle Financial Group
  • Melerine Wealth Management
  • Mitlin Financial
  • Morgan Wealth
  • NWCM
  • Oakeson Steiner Wealth & Retirement
  • Ogden Wealth
  • Olivier Group Innovative Wealth Planners
  • Parish Wealth Partners
  • Pesta & Pesta Wealth Management
  • Pinnacle Wealth
  • Platinum Wealth Management
  • Premier Wealth Management Group
  • RBV Wealth Management
  • Randall & Pobar, LLC
  • Retirement Planning & Wealth Management
  • Retirement Planning and Wealth Management
  • Roloff Retirment Solutions
  • Rosevest Financial
  • SRQ Wealth
  • SRQ Wealth Management
  • Schlipman Wealth Advisors
  • Shane Hall Financial
  • Shilanski & Associates
  • Silverhawk Private Wealth
  • Stoneway Financial, LLC
  • Strategic Financial Management
  • Sweet Financial Partners
  • TPC Advisors of Louisiana
  • The Olivier Group
  • The Thigpen Group Wealth Advisors
  • Trillium Wealth
  • Trimble Wealth Advisors
  • Truenorth 42 Wealth
  • Tungsten Wealth Management
  • Twin Pines Wealth Management
  • Two Bird Wealth Strategies
  • Valorem Financial
  • Waterstone Private Wealth Management
  • Waymaker Wealth Advisors
  • Wealth Management
  • Wealth Management Inc
  • Wealth Planners of Colorado
  • Wealth Standard Financial
  • Wealthcare Partners
  • Wells Trecaso Financial Group-Carson Group
  • Wise Counsel Wealth
  • Wolf Money Management
  • Yari Capital
  • Yuma & Imperial Valley Wealth Management
  • Yuma Investment Group Management
  • Zerocelsius Wealth Studio
  • Zerocelsius Wealth Studio Inc.

Registration details

Legal name
CWM, LLC
Headquarters
14600 Branch ST., Omaha, NE 68154
Phone
402-330-0808
Website
Not reported
SEC file
801-72037
Structure
Nebraska LLC
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does CWM have?

CWM has 52,669 clients and manages $50.6 billion for them, as of September 2026. They include 45,032 other individuals, 7,231 high-net-worth individuals and 339 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026

What services does CWM offer?

CWM provides financial planning, portfolio management for individuals and small businesses, selecting other managers and other activities.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does CWM use?

CWM’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $16,642,808,302 and National Financial Services LLC (Smithfield, RI), with $7,029,015,446. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026

How many financial advisors does CWM have?

CWM has 287 investment adviser representatives registered with state securities authorities, out of 1,416 employees, and 472 perform investment advisory functions. 104 are registered representatives of a broker-dealer and 337 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does CWM invest in?

At the end of its last fiscal year, CWM’s separately managed accounts held 57% registered funds (mutual funds, ETFs, BDCs), 24% exchange-traded equities, 7% cash and equivalents, 7% annuities and real estate, 1% non-exchange-traded equities and 1% investment grade corporate bonds. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns CWM?

CWM is owned through a chain of holding companies by Omani Carson and BCC Blueprint Investments, LP. Its direct owner is Carson Group Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026

How does CWM get paid?

CWM is paid through a percentage of assets under management, hourly charges, fixed fees and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 30 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 155344.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with CWM, LLC and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.