Professional Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
Professional Financial Advisors reports 3,345 clients. They include 3,121 individual clients, 193 high-net-worth individuals, and 11 corporations and other businesses. Of its assets, 86.4% ($665M across 3,329 accounts) are managed with discretion; $105M across 16 accounts are not. A wrap fee program the firm both sponsors and manages holds $631M. It advised 35 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 93% | 30% |
| High-net-worth individuals | 6% | 35% |
| Banking or thrift institutions | <1% | 3% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 2% |
| Other client typesState or municipal government entities; Insurance companies; Corporations and other businesses; Other | <1% | 31% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 3,121 | $230M | 29.9% | $73.6K |
| High-net-worth individuals | 193 | $267M | 34.7% | $1.38M |
| Banking or thrift institutions | Fewer than 5 | $19.8M | 2.6% | $6.61M |
| Pension and profit-sharing plans | 2 | $2.69M | 0.3% | $1.35M |
| Charitable organizations | Fewer than 5 | $13.3M | 1.7% | $3.32M |
| State or municipal government entities | Fewer than 5 | $70.4M | 9.1% | $70.4M |
| Insurance companies | 8 | $2.29M | 0.3% | $286K |
| Corporations and other businesses | 11 | $11.8M | 1.5% | $1.07M |
| Other | Fewer than 5 | $153M | 19.8% | $76.3M |
| Total | 3,345 | $770M | 100% | — |
- Clients
- 3,121
- Regulatory AUM
- $230M
- AUM share
- 29.9%
- Avg. per client
- $73.6K
- Clients
- 193
- Regulatory AUM
- $267M
- AUM share
- 34.7%
- Avg. per client
- $1.38M
- Clients
- Fewer than 5
- Regulatory AUM
- $19.8M
- AUM share
- 2.6%
- Avg. per client
- $6.61M
- Clients
- 2
- Regulatory AUM
- $2.69M
- AUM share
- 0.3%
- Avg. per client
- $1.35M
- Clients
- Fewer than 5
- Regulatory AUM
- $13.3M
- AUM share
- 1.7%
- Avg. per client
- $3.32M
- Clients
- Fewer than 5
- Regulatory AUM
- $70.4M
- AUM share
- 9.1%
- Avg. per client
- $70.4M
- Clients
- 8
- Regulatory AUM
- $2.29M
- AUM share
- 0.3%
- Avg. per client
- $286K
- Clients
- 11
- Regulatory AUM
- $11.8M
- AUM share
- 1.5%
- Avg. per client
- $1.07M
- Clients
- Fewer than 5
- Regulatory AUM
- $153M
- AUM share
- 19.8%
- Avg. per client
- $76.3M
Total
- Clients
- 3,345
- Regulatory AUM
- $770M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 35
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Professional Financial Advisors is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- A fixed fee of up to $5,000 for broad-based planning, or an hourly fee of up to $500 for specific services such as a modular plan or hourly consulting.
- Non-Wrap Mutual Fund Portfolio Management
- Annual advisory fee of 0.75% on assets up to $999,999 and 0.50% on assets over $1,000,000, billed quarterly in arrears through the American Funds platform; negotiable.
- Variable Annuity Portfolio Management
- Annualized portfolio management fee of up to 1.60% of assets, negotiable, billed quarterly in arrears.
Marc Werkmeister owns 50% to 75% of Professional Financial Advisors. The leadership team of Professional Financial Advisors includes Chief Compliance Officer Marc Werkmeister. It has 12 employees, 7 of them in advisory roles.
Leadership
Marc WerkmeisterMember/Chief Compliance Officer- Douglas PetersonMember
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 12 employees
- 7 in advisory functions
- 7 state-registered reps
- 7 insurance agents
- 2 soliciting firms
- Owns 50% to 75% of Professional Financial Advisors, LLC
Marc Werkmeister
Control person · since January 2019
- Owns 25% to 50% of Professional Financial Advisors, LLC
Douglas Peterson
Control person · since January 2003
- Owns 25% to 50% of Professional Financial Advisors, LLC
Dana F. Cole & Company, LLP
Control person · since January 2003
Robert Beran
General partner · since January 1998
Kent Klute
General partner · since January 1998
Donita Pokorny
General partner · since January 2013
Kim Pearson
General partner · since July 2013
Kerry Gustafsson
General partner · since January 2013
Kevin Sylvester
General partner · since July 2013
Jeffrey Oeltjen
General partner · since July 2013
Ryan Bruns
General partner · since January 2013
Michaei Scow
General partner · since July 2013
James Knutson
General partner · since January 2020
Gary Hinrichs
General partner · since January 2021
Talon Gorgen
General partner · since January 2022
Amy Bjornjeld
General partner · since January 2022
Seth Covalt
General partner · since January 2023
Amanda Keys
General partner · since January 2023
Dustin Kizzire
General partner · since January 2023
Susan Tuetschmann
General partner · since January 2024
Professional Financial Advisors’ regulatory assets grew 2.8× from $280M (March 2021) to $770M (June 2026); clients rose from 1,672 to 3,345 and employees from 9 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $770M | 3,345 | 12 | 4 |
| June 2025 | $614M | 2,078 | 10 | 7 |
| March 2024 | $500M | 2,383 | 7 | 5 |
| March 2023 | $307M | 1,871 | 7 | 5 |
| March 2022 | $391M | 1,723 | 8 | 5 |
| March 2021 | $280M | 1,672 | 9 | 5 |
Besides its headquarters, Professional Financial Advisors has 3 offices, with 4 listed addresses in Kansas and Nebraska.
Nebraska · 3 listed addresses
- 1400 S Dewey St, Suite 300, North PlatteHQ
- 4615 2nd Ave, Kearney
- 747 N. Burlington Ave., Hastings
Kansas · 1 listed address
- 9300 West 110th Street, Overland Park
Contact and registration details
- Legal name
- Professional Financial Advisors, LLC
- Headquarters
- 1400 S Dewey St, Suite 300, North Platte, NE 69101-5311
- Website
- pfaretirebw.com
- Phone
- 308-534-8210
- SEC file
- 801-114978
- Structure
- Nebraska LLC
- Fiscal year end
- December
Professional Financial Advisors uses Charles Schwab ($631M) as custodian for its separately managed accounts. Professional Financial Advisors has custody of $222K in client assets for 2 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $631M100%
At year end, Professional Financial Advisors’ separately managed accounts were mostly in funds (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $578M across 146 positions; the largest are SPDR Series Trust (35.2%), iShares TR (6.0%) and Wisdomtree TR (5.3%).
What the accounts hold
- Stocks8%
- Exchange-traded equities7%
- Non-exchange-traded equities1%
- Funds87%
- Bonds3%
- Cash3%
Reported 13F holdings
- $578M
- Reported 13F value
- 146
- Positions
- 63.0%
- In the 10 largest
- +17.7%
- Value vs. prior quarter
- SPDR Series Trust · ST Str PR Sp150035.2%
- iShares TR · Core US Aggbd ET6.0%
- Wisdomtree TR · US Effic Core FD5.3%
- Vanguard Star Fds · VG TL Intl Stk F4.9%
- Tidal Trust II · Ret Stckd GL Stk2.3%
- Vanguard Index Fds · Total Stk Mkt2.3%
- Wisdomtree TR · Internationl Efi2.1%
- Litman Gregory Fds TR · Imgp Dbi Man ETF1.8%
- iShares TR · MSCI USA Mmentm1.6%
- iShares TR · Core Div Grwth1.5%
Together, the ten largest are 63.0% of reported value.
How many clients does Professional Financial Advisors have?
Professional Financial Advisors has 3,345 clients and manages $770 million for them, as of June 2026. They include 3,121 individual clients, 193 high-net-worth individuals, and 11 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 June 2026
What services does Professional Financial Advisors offer?
Professional Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Professional Financial Advisors use?
Professional Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $631M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 June 2026
How many financial advisors does Professional Financial Advisors have?
Professional Financial Advisors has 7 investment adviser representatives registered with state securities authorities, out of 12 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Professional Financial Advisors invest in?
At the end of its last fiscal year, Professional Financial Advisors’ separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 3% U.S. government and agency bonds, 3% cash and equivalents and 1% non-exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Professional Financial Advisors?
Professional Financial Advisors’ direct owners are Douglas Peterson (25% to 50%), Dana F. Cole & Company, LLP (25% to 50%) and Marc Werkmeister (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 June 2026
How does Professional Financial Advisors get paid?
Professional Financial Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Professional Financial Advisors registered with the SEC?
Yes, Professional Financial Advisors has been registered with the SEC as an investment adviser since 10 April 2019. Its CRD number is 173719 and its SEC file number is 801-114978.
Source: Form ADV Part 1A, Item 1, filed 24 June 2026; IAPD firm record
How do I contact Professional Financial Advisors?
Professional Financial Advisors’ main office is at 1400 S Dewey St, Suite 300, North Platte, NE 69101-5311. Its phone number is 308-534-8210. Its website is pfaretirebw.com.