Lincoln Capital provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Lincoln Capital reports 1,266 clients. They include 639 high-net-worth individuals, 571 individual clients, and 46 corporations and other businesses. Of its assets, 85.4% ($722M across 1,139 accounts) are managed with discretion; $123M across 127 accounts are not. A wrap fee program the firm both sponsors and manages holds $660M. It advised 30 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 11% |
| High-net-worth individuals | 50% | 74% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 4% | 15% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 571 | $92.4M | 10.9% | $162K |
| High-net-worth individuals | 639 | $622M | 73.7% | $974K |
| Pension and profit-sharing plans | Fewer than 5 | $1.37M | 0.2% | $685K |
| Charitable organizations | 8 | $5.14M | 0.6% | $642K |
| Corporations and other businesses | 46 | $123M | 14.6% | $2.68M |
| Total | 1,266 | $845M | 100% | — |
- Clients
- 571
- Regulatory AUM
- $92.4M
- AUM share
- 10.9%
- Avg. per client
- $162K
- Clients
- 639
- Regulatory AUM
- $622M
- AUM share
- 73.7%
- Avg. per client
- $974K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.37M
- AUM share
- 0.2%
- Avg. per client
- $685K
- Clients
- 8
- Regulatory AUM
- $5.14M
- AUM share
- 0.6%
- Avg. per client
- $642K
- Clients
- 46
- Regulatory AUM
- $123M
- AUM share
- 14.6%
- Avg. per client
- $2.68M
Total
- Clients
- 1,266
- Regulatory AUM
- $845M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 30
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Lincoln Capital charges up to 2.60% a year for its Comprehensive Portfolio Management. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Hourly fee of $250, or a flat fee generally from $1,500 to $10,000; a 50% retainer is required.
- Individual Plan Participant Management Services
- Asset-based fee of 0.35% to 0.75% annually for individual plan participant management; negotiable by client type and assets.
Judd Norman owns 75% or more of Lincoln Capital. The leadership team of Lincoln Capital includes Chief Compliance Officer Brian Swim. It has 9 employees, 4 of them in advisory roles.
Leadership
- Brian SwimChief Compliance Officer
Judd NormanManaging
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 broker-dealer reps
- 6 insurance agents
- Owns 75% or more of Lincoln Capital, LLC
Judd Norman
Control person · since July 2005
Lincoln Capital’s regulatory assets grew 1.8× from $477M (February 2021) to $845M (March 2026); clients rose from 513 to 1,266 and employees were 9 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $845M | 1,266 | 9 | 1 |
| March 2025 | $743M | 593 | 9 | 1 |
| July 2024 | $644M | 599 | 10 | 1 |
| January 2023 | $540M | 566 | 10 | 1 |
| June 2022 | $585M | 526 | 9 | 1 |
| February 2021 | $477M | 513 | 9 | 1 |
Besides its headquarters, Lincoln Capital has 0 offices, with 1 listed address in Nebraska.
Nebraska · 1 listed address
- 6003 Old Cheney RD, Suite 350, LincolnHQ
Contact and registration details
- Legal name
- Lincoln Capital, LLC
- Headquarters
- 6003 Old Cheney RD, Suite 350, Lincoln, NE 68516
- Website
- thelincolncapitalgroup.com
- Phone
- 402-483-1400
- SEC file
- 801-78526
- Structure
- Nebraska LLC
- Fiscal year end
- December
Lincoln Capital uses Fidelity ($743M) as custodian for its separately managed accounts. Lincoln Capital does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $743M100%
At year end, Lincoln Capital’s separately managed accounts were mostly in stocks (67%) and bonds (14%). Its reported 13F holdings for the quarter ended 30 June 2026 total $562M across 137 positions; the largest are Alphabet Inc. (9.6%), Berkshire Hathaway Inc. Del (8.9%) and Berkshire Hathaway Inc. Del (7.3%).
What the accounts hold
- Stocks67%
- Funds11%
- Bonds14%
- U.S. government and agency bonds10%
- State and local bonds4%
- Cash6%
Filed values cover 98%. The neutral 2% gap has no reported category.
Reported 13F holdings
- $562M
- Reported 13F value
- 137
- Positions
- 55.2%
- In the 10 largest
- +6.5%
- Value vs. prior quarter
- Alphabet Inc. · Cap Stk CL A9.6%
- Berkshire Hathaway Inc. Del · CL B New8.9%
- Berkshire Hathaway Inc. Del · CL A7.3%
- Markel Group Inc.6.2%
- Costco Wholesale Corporation5.7%
- Mastercard Incorporated · CL A5.3%
- Amazon Com Inc.3.3%
- Danaher Corp. Del3.1%
- Apple Inc.2.9%
- Starbucks Corp.2.8%
Together, the ten largest are 55.2% of reported value.
How many clients does Lincoln Capital have?
Lincoln Capital has 1,266 clients and manages $845 million for them, as of March 2026. They include 639 high-net-worth individuals, 571 individual clients, and 46 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 March 2026
What services does Lincoln Capital offer?
Lincoln Capital provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Lincoln Capital charge?
Lincoln Capital charges up to 2.60% a year for its Comprehensive Portfolio Management. The fee is billed in advance and is negotiable.
Which custodians does Lincoln Capital use?
Lincoln Capital’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $743M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 March 2026
How many financial advisors does Lincoln Capital have?
Lincoln Capital has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 4 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Lincoln Capital invest in?
At the end of its last fiscal year, Lincoln Capital’s separately managed accounts held 67% exchange-traded equities, 11% registered funds (mutual funds, ETFs, BDCs), 10% U.S. government and agency bonds, 6% cash and equivalents and 4% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Lincoln Capital?
Lincoln Capital’s direct owner is Judd Norman (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 9 March 2026
How does Lincoln Capital get paid?
Lincoln Capital is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Lincoln Capital registered with the SEC?
Yes, Lincoln Capital has been registered with the SEC as an investment adviser since 18 September 2013. Its CRD number is 168307 and its SEC file number is 801-78526.
Source: Form ADV Part 1A, Item 1, filed 9 March 2026; IAPD firm record
How do I contact Lincoln Capital?
Lincoln Capital’s main office is at 6003 Old Cheney RD, Suite 350, Lincoln, NE 68516. Its phone number is 402-483-1400. Its website is thelincolncapitalgroup.com.