Thrive Capital Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Thrive Capital Management reports 786 clients. They include 584 individual clients, 199 high-net-worth individuals, and 3 corporations and other businesses. Of its assets, 100.0% ($657M across 2,240 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 74% | 33% |
| High-net-worth individuals | 25% | 66% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 584 | $218M | 33.2% | $374K |
| High-net-worth individuals | 199 | $435M | 66.3% | $2.19M |
| Corporations and other businesses | 3 | $3.15M | 0.5% | $1.05M |
| Total | 786 | $657M | 100% | $836K |
- Clients
- 584
- Regulatory AUM
- $218M
- AUM share
- 33.2%
- Avg. per client
- $374K
- Clients
- 199
- Regulatory AUM
- $435M
- AUM share
- 66.3%
- Avg. per client
- $2.19M
- Clients
- 3
- Regulatory AUM
- $3.15M
- AUM share
- 0.5%
- Avg. per client
- $1.05M
Total
- Clients
- 786
- Regulatory AUM
- $657M
- AUM share
- 100%
- Avg. per client
- $836K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Thrive Capital Management charges 0.50%–1.50% a year for its Asset Management. The fee is billed in arrears. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are billed hourly at $350 to $500 per hour, with a minimum engagement of 10 hours; some planning is a negotiable flat fee.
Thrive Holdings, LLC owns 75% or more of Thrive Capital Management and is in turn owned by BHNND Enterprises, LLC (50–75%) and Wealth Partners, Inc. (50–75%). The leadership team of Thrive Capital Management includes Chief Compliance Officer Brett Pohl. It has 26 employees, 13 of them in advisory roles.
Leadership
- Brett PohlChief Compliance Officer
- Christopher BakDirector of Investment Operations
- David BezarManaging Director
- Karen BezarManaging Partner
- Bret ElamManaging Partner
Investment adviser representatives
17 representatives listed in the SEC register as of 9 October 2026.
Staff
- 26 employees
- 13 in advisory functions
- 13 state-registered reps
- 16 insurance agents
- Owns 75% or more of Thrive Capital Management, LLC
Thrive Holdings, LLC
since September 2015
- Owns 50% to 75% of Thrive Holdings, LLC
BHNND Enterprises, LLC
Control person · since December 2015
- Owns 75% or more of BHNND Enterprises, LLC
Bret Elam
Control person · since December 2015
- Owns 50% to 75% of Thrive Holdings, LLC
Wealth Partners, Inc.
Control person · since June 2021
- Owns 50% to 75% of Wealth Partners, Inc.
David Bezar
Control person · since June 2021
- Owns 50% to 75% of Wealth Partners, Inc.
Karen Bezar
Control person · since June 2021
Thrive Capital Management’s regulatory assets grew 4.5× from $147M (June 2021) to $657M (June 2026); clients rose from 549 to 786 and employees from 15 to 26.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $657M | 786 | 26 | 4 |
| July 2025 | $398M | 594 | 26 | 4 |
| March 2024 | $393M | 955 | 29 | 4 |
| March 2023 | $245M | 732 | 25 | 4 |
| March 2022 | $208M | 597 | 20 | 4 |
| June 2021 | $147M | 549 | 15 | 4 |
Besides its headquarters, Thrive Capital Management has 3 offices, with 4 listed addresses in New Jersey and Pennsylvania.
New Jersey · 2 listed addresses
- 401 Marlton Pike East, Cherry Hill
- 3836 Quakerbridge Road, Hamilton Township
Pennsylvania · 2 listed addresses
- 500 W Office Center Drive, Suite 300, Fort WashingtonHQ
- 102 Pickering Way, Exton
Contact and registration details
- Legal name
- Thrive Capital Management, LLC
- Headquarters
- 500 W Office Center Drive, Suite 300, Fort Washington, PA 19034
- Website
- thrivecapitalmanagement.com
- Phone
- 800-516-5861
- SEC file
- 801-119936
- Founded
- 2015
- Structure
- Pennsylvania LLC
- Fiscal year end
- December
Thrive Capital Management uses Charles Schwab ($657M) as custodian for its separately managed accounts. Thrive Capital Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $657M100%
At year end, Thrive Capital Management’s separately managed accounts were mostly in funds (50%) and stocks (40%). Its reported 13F holdings for the quarter ended 31 March 2026 total $456M across 169 positions; the largest are Invesco Qqq TR (3.3%), Vanguard Tax-managed Fds (3.2%) and Vanguard Intl Equity Index F (2.6%).
What the accounts hold
- Stocks40%
- Funds50%
- Bonds8%
- Cash2%
Reported 13F holdings
- $456M
- Reported 13F value
- 169
- Positions
- 22.5%
- In the 10 largest
- —
- Value vs. prior quarter
- Invesco Qqq TR · Unit Ser 13.3%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt3.2%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF2.6%
- Vanguard Index Fds · Value ETF2.3%
- Vanguard Index Fds · Growth ETF2.1%
- Vanguard Index Fds · S&P 500 ETF Shs2.0%
- Vanguard Index Fds · Sml CP Grw ETF1.9%
- Vanguard Index Fds · SM CP Val ETF1.8%
- Vanguard Index Fds · Mcap VL Idxvip1.8%
- First TR Exchange-traded FD · FT Vest Gold1.6%
Together, the ten largest are 22.5% of reported value.
How many clients does Thrive Capital Management have?
Thrive Capital Management has 786 clients and manages $657 million for them, as of June 2026. They include 584 individual clients, 199 high-net-worth individuals, and 3 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 June 2026
What services does Thrive Capital Management offer?
Thrive Capital Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Thrive Capital Management charge?
Thrive Capital Management charges 0.50%–1.50% a year for its Asset Management. The fee is billed in arrears.
Source: ADV PART 2A, filed 30 March 2026
Which custodians does Thrive Capital Management use?
Thrive Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $657M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 June 2026
How many financial advisors does Thrive Capital Management have?
Thrive Capital Management has 13 investment adviser representatives registered with state securities authorities, out of 26 employees, and 13 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 16 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Thrive Capital Management invest in?
At the end of its last fiscal year, Thrive Capital Management’s separately managed accounts held 50% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities, 8% U.S. government and agency bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Thrive Capital Management?
Thrive Capital Management is owned through a chain of holding companies by Bret Elam and David and Karen Bezar. Its direct owner is Thrive Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 June 2026
How does Thrive Capital Management get paid?
Thrive Capital Management is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Thrive Capital Management registered with the SEC?
Yes, Thrive Capital Management has been registered with the SEC as an investment adviser since 7 December 2020. Its CRD number is 281347 and its SEC file number is 801-119936.
Source: Form ADV Part 1A, Item 1, filed 26 June 2026; IAPD firm record
How do I contact Thrive Capital Management?
Thrive Capital Management’s main office is at 500 W Office Center Drive, Suite 300, Fort Washington, PA 19034. Its phone number is 800-516-5861. Its website is thrivecapitalmanagement.com.