Clients
Kestra Advisory Services serves 117,403 clients, 26,123 of them high-net-worth individuals. The average client has about $680,000 with the firm, and high-net-worth clients hold 59% of its $79.8 billion in assets.
- Individuals89,162 clients31%
- High-net-worth individuals26,123 clients59%
- Pension and profit-sharing plans785 clients8%
- Corporations and other businesses1,062 clients2%
What it does
Kestra Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting and selecting other managers. It is paid through a percentage of assets, hourly charges and fixed fees.
Kestra Advisory Services provided financial planning to 2,000 clients last fiscal year and advises no private funds.
77.8% of assets ($62.11B across 145,436 accounts) are managed with discretion; $17.69B across 47,003 accounts are not. $13.95B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 6,392 clients received advice without assets under management last fiscal year.
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| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 89,162 | $24,536,094,407 | 30.7% | $275K |
| High-net-worth individuals | 26,123 | $46,812,874,825 | 58.7% | $1.79M |
| Pension and profit-sharing plans | 785 | $6,338,127,120 | 7.9% | $8.07M |
| Charitable organizations | 248 | $292,240,937 | 0.4% | $1.18M |
| Insurance companies | 23 | $66,305,365 | 0.1% | $2.88M |
| Corporations and other businesses | 1,062 | $1,752,449,113 | 2.2% | $1.65M |
| Total | 117,403 | $79,798,091,767 | 100% | $680K |
- Regulatory AUM
- $24,536,094,407
- Share
- 30.7%
- Avg. per client
- $275K
- Regulatory AUM
- $46,812,874,825
- Share
- 58.7%
- Avg. per client
- $1.79M
- Regulatory AUM
- $6,338,127,120
- Share
- 7.9%
- Avg. per client
- $8.07M
- Regulatory AUM
- $292,240,937
- Share
- 0.4%
- Avg. per client
- $1.18M
- Regulatory AUM
- $66,305,365
- Share
- 0.1%
- Avg. per client
- $2.88M
- Regulatory AUM
- $1,752,449,113
- Share
- 2.2%
- Avg. per client
- $1.65M
What the accounts hold
- Stocks19%
- Funds71%
- Bonds5%
- State and local bonds2%
- Investment grade corporate bonds2%
- U.S. government and agency bonds1%
- Cash5%
Custodians
Kestra Advisory Services’ client accounts are held mainly at Fidelity, with 79% of managed assets. Kestra Advisory Services has custody of $62.28B for 98,168 clients.
- FidelityNational Financial Services LLC · Boston, MA · $62.74B79%
- All other custodians$17.06B21%
Ownership and leadership
Kestra Financial, Inc. owns 75% or more of Kestra Advisory Services.
- Owns 75% or more of Kestra Advisory Services, LLC
Kestra Financial, Inc.
Control person · since October 2014
- Owns 75% or more of Kestra Financial, Inc.
Kestra Advisor Services Holdings C, Inc
Control person · since October 2014
- Owns 75% or more of Kestra Advisor Services Holdings C, Inc
Kestra Advisor Services Holdings B, Inc
Control person · since October 2014
- Owns 75% or more of Kestra Advisor Services Holdings B, Inc
Kestra Advisor Services Holdings A, Inc
Control person · since October 2014
- Owns 75% or more of Kestra Advisor Services Holdings A, Inc
Kingfisher Holding B, Inc.
Control person · since June 2019
- Owns 75% or more of Kingfisher Holding B, Inc.
Kingfisher Holding A, Inc.
Control person · since June 2019
- Owns 75% or more of Kingfisher Holding A, Inc.
Kingfisher Topco Holdings, LP
Control person · since February 2025
- Owns 25% to 50% of Kingfisher Topco Holdings, LP
Ohcp VI Enzo Aggregator, L.P.
Control person · since February 2025
- Owns 25% to 50% of Kingfisher Topco Holdings, LP
T-IX Kraken Co-Invest, LP
Control person · since February 2025
Kingfisher Topco Holdings GP, LLC
General partner · Control person · since February 2025
Leadership
- John AmorePresident
- Scott ZegersChief Financial Officer
- Michael PedlowEVP, Chief Compliance Officer
- Jeremy CarrEVP, General Counsel
- Jean-Luc DupontHead of Cybersecurity and Technology Risk
- Vinay KantEVP, Chief Digital Technology Officer
- Mark SchoenbeckEVP, Advisor Engagement
- Angela XavierEVP, Client Experience Officer
- Yin YinController
Staff
- 1,359 employees
- 1,359 in advisory functions
- 1,315 state-registered reps
- 1,322 broker-dealer reps
- 855 insurance agents
- 20 soliciting firms
Reported holdings
Kestra Advisory Services’ reported 13F holdings total $31.00B across 3,259 positions, and the ten largest make up 16.5% of it.
- $31.00B
- Reported 13F value
- 3,259
- Positions
- 16.5%
- In the 10 largest
- +17.3%
- Value vs. prior quarter
- Apple Inc.2.8%
- Nvidia Corporation2.0%
- Parker-hannifin Corp.1.9%
- Invesco Qqq TR · Unit Ser 11.9%
- iShares TR · Core S&P500 ETF1.9%
- Microsoft Corp.1.4%
- State Str SPDR S&P 500 ETF T · TR Unit1.3%
- Amazon Com Inc.1.2%
- Capital Group Dividend Value · Shs Creat Unit1.1%
- Vanguard Index Fds · S&P 500 ETF Shs1.1%
Together, the ten largest are 16.5% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $31.00B is not its $79.80B in regulatory assets and does not represent any individual client's portfolio.
Fees
Kestra Advisory Services charges up to 2.50% a year for investment advisory services.
| Service | Stated range | How it is charged |
|---|---|---|
| Investment advisory services | Up to 2.50% a year | Percentage of assets; negotiable, billed in advance or in arrears. |
- Stated range
- Up to 2.50% a year
- How it is charged
- Percentage of assets; negotiable, billed in advance or in arrears.
Offices and registrations
Besides its headquarters, Kestra Advisory Services has 544 offices, with 27 listed addresses across 17 states.
Maryland · 3 listed addresses
- 154 N. Market Street, Frederick
- 6903 Rockledge Drive, Bethesda
- 16 Greenmeadow Drive, Timonium
Pennsylvania · 3 listed addresses
- 1200 Liberty Ridge DR, Wayne
- 2600 Kelly Road, Warrington
- 525 William Penn Place, Pittsburgh
Texas · 3 listed addresses
- 5707 Southwest Parkway, Building 2, Suite 400, AustinHQ
- 17300 Preston RD., Dallas
- 16400 Dallas Parkway, Dallas
Florida · 2 listed addresses
- 2424 North Federal Highway, Boca Raton
- 2420 S. Lakemont Ave, Orlando
Illinois · 2 listed addresses
- 1701 E. Lake Avenue, Glenview
- 745 McClintock, Burr Ridge
New Jersey · 2 listed addresses
- 45 Eisenhower Drive, Paramus
- 375 Passaic Ave, Fairfield
New York · 2 listed addresses
- 1303 Main ST, PT. Jefferson
- 475 Park Avenue South, New York
Arizona · 1 listed address
- 63 S. Rockford DR., Tempe
California · 1 listed address
- 6345 Balboa BLVD., Encino
Colorado · 1 listed address
- 870 Kipling ST., Lakewood
Indiana · 1 listed address
- 7635 W. Jefferson BLVD, Fort Wayne
Louisiana · 1 listed address
- 6421 Perkins RD. Building C, Baton Rouge
Massachusetts · 1 listed address
- 265 Franklin ST, Boston
Michigan · 1 listed address
- 6100 Stadium DR., Kalamazoo
Minnesota · 1 listed address
- 505 Hwy 169 N, Plymouth
North Carolina · 1 listed address
- 1901 Roxborough Road, Charlotte
Wisconsin · 1 listed address
- 20975 Swenson Drive, Waukesha
Registration details
- Legal name
- Kestra Advisory Services, LLC
- Headquarters
- 5707 Southwest Parkway, Building 2, Suite 400, Austin, TX 78735
- Phone
- 844-553-7872
- Website
- Not reported
- SEC file
- 801-56126
- Structure
- Texas LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Kestra Advisory Services have?
Kestra Advisory Services has 117,403 clients and manages $79.8 billion for them, as of September 2026. They include 89,162 other individuals, 26,123 high-net-worth individuals and 1,062 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026
What services does Kestra Advisory Services offer?
Kestra Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting and selecting other managers. Its services also include estate planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Kestra Advisory Services charge?
Kestra Advisory Services charges up to 2.50% a year for investment advisory services.
Source: Part 2A brochure, Item 5
Which custodians does Kestra Advisory Services use?
Kestra Advisory Services’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $62,736,907,585. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 September 2026
How many financial advisors does Kestra Advisory Services have?
Kestra Advisory Services has 1,315 investment adviser representatives registered with state securities authorities, out of 1,359 employees, and 1,359 perform investment advisory functions. 1,322 are registered representatives of a broker-dealer and 855 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Kestra Advisory Services invest in?
At the end of its last fiscal year, Kestra Advisory Services’ separately managed accounts held 71% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities, 5% cash and equivalents, 2% state and local bonds, 2% investment grade corporate bonds and 1% U.S. government and agency bonds. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Kestra Advisory Services?
Kestra Advisory Services is owned through a chain of holding companies by Ohcp VI Enzo Aggregator, L.P. and T-IX Kraken Co-Invest, LP. Its direct owner is Kestra Financial, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 September 2026
How does Kestra Advisory Services get paid?
Kestra Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file