Clients
United Capital Financial Advisors serves 25,510 clients, 22,900 of them other individuals. The average client has about $966,000 with the firm, and high-net-worth clients hold 45% of its $24.6 billion in assets.
- Individuals22,900 clients39%
- High-net-worth individuals1,937 clients45%
- Pension and profit-sharing plans223 clients5%
- Other investment advisers5 clients3%
- Corporations and other businesses331 clients7%
- Charitable organizations114 clients2%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 22,900 | $9,586,940,542 | 38.9% | $419K |
| High-net-worth individuals | 1,937 | $11,022,032,780 | 44.7% | $5.69M |
| Pension and profit-sharing plans | 223 | $1,161,037,340 | 4.7% | $5.21M |
| Charitable organizations | 114 | $407,431,199 | 1.7% | $3.57M |
| Other investment advisers | 5 | $668,943,172 | 2.7% | $133.8M |
| Corporations and other businesses | 331 | $1,800,380,311 | 7.3% | $5.44M |
| Total | 25,510 | $24,646,765,344 | 100% | $966K |
- Clients
- 22,900
- Regulatory AUM
- $9,586,940,542
- Share
- 38.9%
- Avg. per client
- $419K
- Clients
- 1,937
- Regulatory AUM
- $11,022,032,780
- Share
- 44.7%
- Avg. per client
- $5.69M
- Clients
- 223
- Regulatory AUM
- $1,161,037,340
- Share
- 4.7%
- Avg. per client
- $5.21M
- Clients
- 114
- Regulatory AUM
- $407,431,199
- Share
- 1.7%
- Avg. per client
- $3.57M
- Clients
- 5
- Regulatory AUM
- $668,943,172
- Share
- 2.7%
- Avg. per client
- $133.8M
- Clients
- 331
- Regulatory AUM
- $1,800,380,311
- Share
- 7.3%
- Avg. per client
- $5.44M
Total
- Clients
- 25,510
- Regulatory AUM
- $24,646,765,344
- Share
- 100%
- Avg. per client
- $966K
What it does
United Capital Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, educational seminars and other activities. It is paid through a percentage of assets, hourly charges and fixed fees.
United Capital Financial Advisors provided financial planning to 1,341 clients last fiscal year and advises no private funds.
91.3% of assets ($22.50B across 43,563 accounts) are managed with discretion; $2.15B across 1,543 accounts are not. $194.0M sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 160 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks31%
- Funds55%
- Registered funds54%
- Pooled vehicles1%
- Bonds12%
- State and local bonds5%
- Investment grade corporate bonds4%
- U.S. government and agency bonds3%
- Cash2%
Custodians
United Capital Financial Advisors’ client accounts are held mainly at Charles Schwab, with 58% of managed assets, and Fidelity, with 34%. United Capital Financial Advisors has custody of $5.30B for 4,338 clients.
- FidelityNational Financial Services LLC · Boston, MA · $8.26B34%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $14.40B58%
- All other custodians$1.98B8%
Ownership and leadership
United Capital Financial Partners owns 75% or more of United Capital Financial Advisors.
- Owns 75% or more of United Capital Financial Advisors, LLC
United Capital Financial Partners,
Control person · since November 2004
- Owns 75% or more of United Capital Financial Advisors, LLC
United Capital Financial Partners, LLC
Control person · since November 2004
- Owns 75% or more of United Capital Financial Partners, LLC
Cpi Holdco B, LLC
Control person · since November 2023
- Owns 75% or more of Cpi Holdco B, LLC
Cpi Holdco A, LLC
Control person · since January 2020
- Owns 75% or more of Cpi Holdco A, LLC
Creative Planning Holdco, LLC
Control person · since January 2020
- Owns 75% or more of Creative Planning Holdco, LLC
Creative Planning (cpi) Holdco, Inc.
Control person · since January 2020
- Owns 50% to 75% of Creative Planning (cpi) Holdco, Inc.
Peter Mallouk Trust DTD 07/17/2002
Control person · since January 2020
Peter Mallouk
Trustee · Control person · since July 2002
- Owns 25% to 50% of Creative Planning (cpi) Holdco, Inc.
MJG Irrevocable CP Trust DTD 01/01/2014
Control person · since January 2020
Creative Planning Trust Company, LLC
Trustee · Control person · since November 2024
- Owns 25% to 50% of Creative Planning Holdco, LLC
TPG IX Cardiff Debt Holdco I, LLC
Control person · since January 2025
- Owns 75% or more of TPG IX Cardiff Debt Holdco I, LLC
TPG Cardiff Investment Holdings I, L.P.
Control person · since January 2025
- Owns 50% to 75% of TPG Cardiff Investment Holdings I, L.P.
TPG IX Cardiff Ci BL, LLC
Control person · since September 2024
- Owns 75% or more of TPG IX Cardiff Ci BL, LLC
TPG IX Cardiff BDH, L.P.
Control person · since September 2024
- Owns 75% or more of TPG IX Cardiff BDH, L.P.
TPG IX Cardiff Ci II, L.P.
Control person · since October 2024
- Owns 50% to 75% of TPG IX Cardiff Ci II, L.P.
TPG Inc.
Control person · since September 2024
- Owns 25% to 50% of TPG Cardiff Investment Holdings I, L.P.
TPG IX Cardiff Holdings I, L.P.
Control person · since September 2024
- Owns 50% to 75% of TPG IX Cardiff Holdings I, L.P.
TPG IX Cardiff BL, LLC
Control person · since September 2024
- Owns 75% or more of TPG IX Cardiff BL, LLC
TPG IX Finco I, L.P.
Control person · since September 2024
- Owns 75% or more of TPG IX Finco I, L.P.
TPG Partners IX, L.P.
Control person · since October 2022
- Owns 50% to 75% of TPG IX Cardiff Holdings I, L.P.
TPG IX Finco II, L.P.
Control person · since September 2024
Leadership
- James RiversPresident
- Robert MlenekChief Financial Officer
- Sonja LarimoreChief Compliance Officer
- Brian McDowellChief Investment Officer
- Jonathan SeilerHead of Operations
Staff
- 289 employees
- 162 in advisory functions
- 162 state-registered reps
- 26 broker-dealer reps
- 88 insurance agents
- 5 soliciting firms
Reported holdings
United Capital Financial Advisors’ reported 13F holdings total $18.15B across 1,622 positions, and the ten largest make up 30.5% of it.
- $18.15B
- Reported 13F value
- 1,622
- Positions
- 30.5%
- In the 10 largest
- +11.6%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF6.4%
- Vanguard Index Fds · S&P 500 ETF Shs6.1%
- State Str SPDR S&P 500 ETF T · TR Unit3.0%
- Apple Inc.2.8%
- iShares TR · Core MSCI Eafe2.7%
- Nvidia Corporation2.4%
- Repligen Corp.2.1%
- Vanguard Index Fds · Value ETF1.7%
- Vanguard BD Index Fds · Intermed Term1.7%
- Microsoft Corp.1.6%
Together, the ten largest are 30.5% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $18.15B is not its $24.65B in regulatory assets and does not represent any individual client's portfolio.
Fees
United Capital Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).
United Capital Financial Advisors’ fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, United Capital Financial Advisors has 46 offices, with 26 listed addresses across 16 states.
California · 4 listed addresses
- 1200 Scenic DR, Modesto
- 36921 Cook Street, Palm Desert
- 12626 High Bluff Drive, San Diego
- 620 Newport Center Drive, Newport Beach
Indiana · 3 listed addresses
- 54 Monument Circle, Indianapolis
- 601 N Cross Pointe BLVD, Evansville
- 300 Nibco Parkway, Elkhart
Colorado · 2 listed addresses
- 5655 S Yosemite Street, Greenwood Village
- 401 W Mountain Avenue, Fort Collins
Florida · 2 listed addresses
- 980 N Federal Highway, Boca Raton
- 500 E Broward BLVD, Fort Lauderdale
New York · 2 listed addresses
- 726 Exchange ST, Buffalo
- 24 Union Avenue, Bethpage
Pennsylvania · 2 listed addresses
- 1707 Langhorne Newtown RD, Langhorne
- 912 Washington Avenue, Pittsburgh
Texas · 2 listed addresses
- 125 E John Carpenter Frwy, Suite 1300, IrvingHQ
- 1450 Lake Robbins Drive, The Woodlands
Arizona · 1 listed address
- 16427 N Scottsdale Road, Scottsdale
Georgia · 1 listed address
- 3399 Peachtree Road Ne, Atlanta
Iowa · 1 listed address
- 1523 Grant Street, Bettendorf
Massachusetts · 1 listed address
- 330 Whitney Avenue, Holyoke
North Carolina · 1 listed address
- 831 E Morehead Street, Charlotte
South Carolina · 1 listed address
- 2202 North Main Street, Anderson
Tennessee · 1 listed address
- 5350 Popular Avenue, Memphis
Virginia · 1 listed address
- 12030 Sunrise Valley DR, Reston
Washington · 1 listed address
- 601 Union Street, Seattle
Other business names
United Capital Financial Advisors has reported 4 other business names to the SEC.
- Finlife Partners
- United Capital
- United Capital Financial Advisors
- United Capital Wealth
Registration details
- Legal name
- United Capital Financial Advisors, LLC
- Headquarters
- 125 E John Carpenter Frwy, Suite 1300, Irving, TX 75062
- Phone
- 972-822-2055
- Website
- Not reported
- SEC file
- 801-64376
- Structure
- Delaware LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does United Capital Financial Advisors have?
United Capital Financial Advisors has 25,510 clients and manages $24.6 billion for them, as of June 2026. They include 22,900 other individuals, 1,937 high-net-worth individuals and 331 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 June 2026
What services does United Capital Financial Advisors offer?
United Capital Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, educational seminars and other activities.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does United Capital Financial Advisors use?
United Capital Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $14,398,137,542 and National Financial Services LLC (Boston, MA), with $8,263,690,743. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 June 2026
How many financial advisors does United Capital Financial Advisors have?
United Capital Financial Advisors has 162 investment adviser representatives registered with state securities authorities, out of 289 employees, and 162 perform investment advisory functions. 26 are registered representatives of a broker-dealer and 88 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does United Capital Financial Advisors invest in?
At the end of its last fiscal year, United Capital Financial Advisors’ separately managed accounts held 54% registered funds (mutual funds, ETFs, BDCs), 31% exchange-traded equities, 5% state and local bonds, 4% investment grade corporate bonds, 3% U.S. government and agency bonds, 2% cash and equivalents and 1% pooled vehicles (private funds and similar). It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns United Capital Financial Advisors?
United Capital Financial Advisors is owned through a chain of holding companies by TPG Inc., TPG Partners IX, L.P. and TPG IX Finco II, L.P. Its direct owners are United Capital Financial Partners (75% or more) and United Capital Financial Partners, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 15 June 2026
How does United Capital Financial Advisors get paid?
United Capital Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file