Career
James Rivers has been President of United Capital Financial Advisors since November 2023. James Rivers is a control person of the firm and directly owns under 5% of it. James Rivers holds a B.A. in Economics from Fordham University and a J.D. from Brooklyn Law School.
United Capital Financial Advisors, LLC is an Irving, TX firm with $24.6B under management, 25,510 clients and 162 advisers across 47 offices, as of its June 2026 filing.
James Rivers is President of United Capital and oversees its executive leadership team. Before joining, he was a Managing Director and Region Head at Goldman Sachs Personal Financial Management.
- – present · 6 yearsNewport Beach, CA · Adviser representative · Firm CRD 134600
- The Ayco Company,l.p.– · 6 yearsIrvine, CA · Adviser representative · Firm CRD 106693
- The Ayco Company,l.p.– · 5 yearsParsippany, NJ · Adviser representative · Firm CRD 106693
Credentials and registrations
Investment adviser representative registrations
| State | Status | Since |
|---|---|---|
| California | Approved | 6 October 2020 |
- Status
- Approved
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 3 | National Commodity Futures Examination | 21 December 2020 |
| Series 10 | General Securities Sales Supervisor - General Module Examination | 13 October 2020 |
| Series 9 | General Securities Sales Supervisor - Options Module Examination | 9 September 2020 |
| SIE | Securities Industry Essentials Examination | Credited |
| Series 24 | General Securities Principal Examination | 29 April 2013 |
| Series 66 | Uniform Combined State Law Examination | 1 November 2007 |
| Series 7 | General Securities Representative Examination | 13 June 2007 |
- Name
- National Commodity Futures Examination
- Name
- General Securities Sales Supervisor - General Module Examination
- Name
- General Securities Sales Supervisor - Options Module Examination
- Name
- Securities Industry Essentials Examination
- Name
- General Securities Principal Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
Individual record
- Full name
- James Francis Rivers
- CRD
- 4892283
- Office
- 620 NEWPORT CENTER DRIVE, STE 550, Newport Beach, CA 92660
Disciplinary history is not reported here, in either direction. Check the SEC record.
Common questions
Where does James Rivers work?
James Rivers has been President of United Capital Financial Advisors, LLC since November 2023, and is a control person of the firm.
Is James Rivers a financial advisor?
Yes. James Rivers has a current investment-adviser registration in California, through United Capital Financial Advisors since October 2020.
How many years of experience does James Rivers have?
James Rivers has 19 years in the financial industry, since June 2007, across 2 adviser firms.
What exams has James Rivers passed?
James Rivers has passed 6 licensing exams: the Series 7, Series 66, Series 24, Series 9, Series 10 and Series 3. The earliest, the Series 7, was passed in June 2007. FINRA credited James Rivers with the SIE, which began in October 2018.
Where did James Rivers work before United Capital Financial Advisors?
Before United Capital Financial Advisors, James Rivers was registered through The Ayco Company,l.p., March 2014 to October 2020; The Ayco Company,l.p., November 2007 to January 2013.
Where is James Rivers based?
James Rivers’ registered office is in Newport Beach, CA.