Clients
Fisher Asset Management serves 199,922 clients, 125,844 of them high-net-worth individuals. The average client has about $1.9 million with the firm, and high-net-worth clients hold 73% of its $386.7 billion in assets.
- Individuals73,217 clients12%
- High-net-worth individuals125,844 clients73%
- State or municipal government entities20 clients6%
- OtherInvestment companies, Pooled investment vehicles, Pension and profit-sharing plans, Charitable organizations, Other investment advisers, Insurance companies, Sovereign wealth funds and foreign official institutions, Corporations and other businesses, Other8%
What it does
Fisher Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles, portfolio management for institutions and other activities. It is paid through a percentage of assets and performance-based fees.
Fisher Asset Management provided financial planning to 29,000 clients last fiscal year and advises 4 private funds.
100.0% of assets ($386.67B across 422,516 accounts) are managed with discretion. 24% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
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| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 73,217 | $48,319,829,624 | 12.5% | $660K |
| High-net-worth individuals | 125,844 | $283,022,342,188 | 73.2% | $2.25M |
| Investment companies | 3 | $249,513,649 | 0.1% | $83.2M |
| Pooled investment vehicles | 46 | $7,406,565,244 | 1.9% | $161.0M |
| Pension and profit-sharing plans | 73 | $6,503,110,838 | 1.7% | $89.1M |
| Charitable organizations | 25 | $4,114,890,418 | 1.1% | $164.6M |
| State or municipal government entities | 20 | $23,743,875,235 | 6.1% | $1.19B |
| Other investment advisers | 11 | $5,237,171,252 | 1.4% | $476.1M |
| Insurance companies | 4 | $891,352,021 | 0.2% | $222.8M |
| Sovereign wealth funds and foreign official institutions | 3 | $5,791,347,648 | 1.5% | $1.93B |
| Corporations and other businesses | 672 | $1,310,465,034 | 0.3% | $1.95M |
| Other | 4 | $79,260,887 | 0.0% | $19.8M |
| Total | 199,922 | $386,669,724,038 | 100% | $1.93M |
- Regulatory AUM
- $48,319,829,624
- Share
- 12.5%
- Avg. per client
- $660K
- Regulatory AUM
- $283,022,342,188
- Share
- 73.2%
- Avg. per client
- $2.25M
- Regulatory AUM
- $249,513,649
- Share
- 0.1%
- Avg. per client
- $83.2M
- Regulatory AUM
- $7,406,565,244
- Share
- 1.9%
- Avg. per client
- $161.0M
- Regulatory AUM
- $6,503,110,838
- Share
- 1.7%
- Avg. per client
- $89.1M
- Regulatory AUM
- $4,114,890,418
- Share
- 1.1%
- Avg. per client
- $164.6M
- Regulatory AUM
- $23,743,875,235
- Share
- 6.1%
- Avg. per client
- $1.19B
- Regulatory AUM
- $5,237,171,252
- Share
- 1.4%
- Avg. per client
- $476.1M
- Regulatory AUM
- $891,352,021
- Share
- 0.2%
- Avg. per client
- $222.8M
- Regulatory AUM
- $5,791,347,648
- Share
- 1.5%
- Avg. per client
- $1.93B
- Regulatory AUM
- $1,310,465,034
- Share
- 0.3%
- Avg. per client
- $1.95M
- Regulatory AUM
- $79,260,887
- Share
- 0.0%
- Avg. per client
- $19.8M
What the accounts hold
- Stocks94%
- Funds5%
- Cash1%
Custodians
Fisher Asset Management’s client accounts are held mainly at Charles Schwab, with 22% of managed assets, and Fidelity, with 19%. Fisher Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $84.97B22%
- FidelityFidelity Brokerage Services LLC · Smithfiled, RI · $73.99B19%
- All other custodians$227.72B59%
Ownership and leadership
Fisher Investments, Inc. owns 50% to 75% of Fisher Asset Management, and Damian Ornani is its CEO.
- Owns 50% to 75% of Fisher Asset Management, LLC
Fisher Investments, Inc.
Control person · since April 2005
- Owns 75% or more of Fisher Investments, Inc.
Kenneth Fisher
Control person · since December 1986
- Owns 10% to 25% of Fisher Asset Management, LLC
Damian Ornani
Control person · since July 2016
- Owns 10% to 25% of Fisher Asset Management, LLC
Fiji Bidco, Inc.
since January 2025
- Owns 50% to 75% of Fiji Bidco, Inc.
24fbfs SCSP
Control person · since January 2025
24fbfs GP, S.A.R.L.
General partner · Control person · since January 2025
- Owns 25% to 50% of Fiji Bidco, Inc.
Fiji Aggregator, LP
Control person · since January 2025
- Owns 75% or more of Fiji Aggregator, LP
Advent International Gpe X
Control person · since January 2025
Fiji Aggregator GP, LLC
General partner · Control person · since January 2025
- Owns 5% to 10% of Fisher Asset Management, LLC
Black Hook C 2024 LLC
since January 2025
- Owns 75% or more of Black Hook C 2024 LLC
Platinum Falcon B 2018 RSC Limited
Control person · since June 2024
- Owns 75% or more of Platinum Falcon B 2018 RSC Limited
Platinum International Investment
Control person · since January 2018
- Owns 75% or more of Platinum International Investment
Abu Dhabi Investment Authority
Control person · since November 2017
Leadership
- Damian OrnaniChief Executive Officer, Board of Managers
- Thomas FishelChief Compliance Officer
- Kenneth FisherExecutive Chairman, Chairman Board of Managers, Co-Chief Investment Officer, Investment Policy Committee
- David MussaferBoard of Managers
Staff
- 4,369 employees
- 1,948 in advisory functions
- 2,520 state-registered reps
- 2 soliciting firms
Reported holdings
Fisher Asset Management’s reported 13F holdings total $335.83B across 1,037 positions, and the ten largest make up 35.6% of it.
- $335.83B
- Reported 13F value
- 1,037
- Positions
- 35.6%
- In the 10 largest
- +13.9%
- Value vs. prior quarter
- Nvidia Corp.5.4%
- Apple Inc.5.0%
- iShares TR 7 10yr TR BD ETF4.5%
- Alphabet Inc. Class A4.3%
- Caterpillar Inc.3.2%
- Microsoft Corp.3.0%
- ASML Hldg NV Nys2.8%
- Taiwan Semiconductor Manuf ADR2.7%
- Amazon Com Inc.2.5%
- Vanguard Fds Int Term Corp.2.4%
Together, the ten largest are 35.6% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $335.83B is not its $386.67B in regulatory assets and does not represent any individual client's portfolio.
Fees
Fisher Asset Management is paid through a percentage of assets under management and performance-based fees.
Fisher Asset Management’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Fisher Asset Management has 11 offices, with 12 listed addresses across 7 states.
California · 3 listed addresses
- 13100 Skyline Boulevard, Woodside
- 1450 Fashion Island Boulevard, San Mateo
- 20 Pacifica, Irvine
Illinois · 2 listed addresses
- 18w 140 Butterfield Road, Oakbrook Terrace
- 500 Skokie Boulevard, Northbrook
Texas · 2 listed addresses
- 6500 International Pkwy, Ste 2050, PlanoHQ
- 3555 Timmons Lane, Houston
Washington · 2 listed addresses
- 10900 Ne 8th Street, Bellevue
- 5525 NW Fisher Creek DR, Camas
Arizona · 1 listed address
- 2425 East Camelback Road, Phoenix
Colorado · 1 listed address
- 5299 DTC Boulevard, Greenwood Village
Florida · 1 listed address
- 3109 W DR. Martin Luther King Boulevard, Tampa
Registration details
- Legal name
- Fisher Asset Management, LLC
- Headquarters
- 6500 International Pkwy, Ste 2050, Plano, TX 75093-8222
- Phone
- 800-851-8845
- Website
- Not reported
- SEC file
- 801-29362
- Structure
- Delaware LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Fisher Asset Management have?
Fisher Asset Management has 199,922 clients and manages $386.7 billion for them, as of April 2026. They include 125,844 high-net-worth individuals, 73,217 other individuals and 672 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 April 2026
What services does Fisher Asset Management offer?
Fisher Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles, portfolio management for institutions and other activities.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Fisher Asset Management use?
Fisher Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $84,967,113,774 and Fidelity Brokerage Services LLC (Smithfiled, RI), with $73,986,957,389. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 April 2026
How many financial advisors does Fisher Asset Management have?
Fisher Asset Management has 2,520 investment adviser representatives registered with state securities authorities, out of 4,369 employees, and 1,948 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Fisher Asset Management invest in?
At the end of its last fiscal year, Fisher Asset Management’s separately managed accounts held 94% exchange-traded equities, 5% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents. It advises 4 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Fisher Asset Management?
Fisher Asset Management is owned through a chain of holding companies by Kenneth Fisher, Advent International Gpe X and Abu Dhabi Investment Authority. Its direct owners are Damian Ornani (10% to 25%), Fisher Investments, Inc. (50% to 75%), Black Hook C 2024 LLC (5% to 10%) and Fiji Bidco, Inc. (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 April 2026
How does Fisher Asset Management get paid?
Fisher Asset Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file