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Top 10 financial advisor firms in Plano

29 SEC-registered financial advisor firms are headquartered in Plano, TX, with $405B in combined regulatory assets under management. The largest by assets are Fisher Asset Management ($387B), RPOA Advisors ($3.59B) and SFMG ($2.96B).

29
Financial advisor firms
$405B
Their combined AUM
$359M
Median firm AUM
211,852
Clients of the top 10

The 10 largest by assets

  1. 1

    $387B

  2. 2

    $3.59B

  3. 3
    SFMG

    RIA

    $2.96B

  4. 4

    $1.57B

  5. 5

    $1.22B

  6. 6

    $1.12B

  7. 7

    $803M

  8. 8

    $724M

  9. 9

    $682M

  10. 10

    $640M

Profiles of the top 10

Fisher Asset Management is an investment adviser based in Plano, TX, registered with the SEC since 1987. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and state or municipal government entities. Its regulatory assets under management total $387 billion, as filed on 2 April 2026.

Fisher Asset Management charges 1.00%–1.25% a year for its Private clients.

Regulatory AUM
$387B
Clients
199,922
Advisory staff
1,948
Fee schedule
1.00% to 1.25% a year
Custodians
Charles Schwab, Fidelity
Headquarters
6500 International Pkwy, Ste 2050, Plano, TX 75093-8222

No. 2 · RIA

RPOA Advisors

RPOA Advisors is an investment adviser based in Plano, TX, registered with the SEC since 2011. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $3.59 billion, as filed on 24 September 2026.

Regulatory AUM
$3.59B
Clients
5,657
Advisory staff
26
Custodians
Pershing
Headquarters
2820 Dallas Parkway, Plano, TX 75093
Website
rpoa.com

No. 3 · RIA

SFMG

SFMG is an investment adviser based in Plano, TX, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $2.96 billion, as filed on 24 July 2026.

SFMG charges 0.60%–1.25% a year for its Wealth Management.

Regulatory AUM
$2.96B
Clients
982
Advisory staff
16
Founded
1992
Fee schedule
0.60% to 1.25% a year
Minimum account
$1,000,000
Custodians
Charles Schwab, Fidelity
Headquarters
3960 Dallas Parkway, Suite 400, Plano, TX 75093
Website
sfmg.com

Tyche Wealth Partners is an investment adviser based in Plano, TX, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $1.57 billion, as filed on 16 June 2026.

Tyche Wealth Partners charges up to 1.50% a year for its Wealth Management Services.

Regulatory AUM
$1.57B
Clients
964
Advisory staff
12
Founded
2019
Fee schedule
Up to 1.50% a year
Minimum account
$100,000
Custodians
Fidelity
Headquarters
5700 Granite Parkway, Suite 330, Plano, TX 75024

Parkway Wealth Management Group is an investment adviser based in Plano, TX, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.22 billion, as filed on 14 September 2026.

Regulatory AUM
$1.22B
Clients
1,342
Advisory staff
16
Custodians
Raymond James
Headquarters
5550 Granite Parkway, Suite 180, Plano, TX 75024

Insight Wealth Partners is an investment adviser based in Plano, TX, registered with the SEC since 2010. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.12 billion, as filed on 31 March 2026.

Regulatory AUM
$1.12B
Clients
959
Advisory staff
16
Founded
2010
Custodians
Charles Schwab, Fidelity
Headquarters
3333 Premier Drive, Suite 800, Plano, TX 75023

Moss, Luse & Womble is an investment adviser based in Plano, TX, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include pension and profit-sharing plans, high-net-worth individuals, and individual clients. Its regulatory assets under management total $803 million, as filed on 28 September 2026.

Moss, Luse & Womble charges up to 0.45% a year for its Asset Management.

Regulatory AUM
$803M
Clients
874
Advisory staff
21
Fee schedule
Up to 0.45% a year
Custodians
Charles Schwab
Headquarters
5160 Tennyson Parkway, Suite 2000w, Plano, TX 75024

Wealthstar Advisors is an investment adviser based in Plano, TX, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $724 million, as filed on 14 March 2026.

Wealthstar Advisors charges up to 2.00% a year for its Wrap Fee Program.

Regulatory AUM
$724M
Clients
453
Advisory staff
8
Founded
2010
Fee schedule
Up to 2.00% a year
Custodians
Fidelity
Headquarters
305b W Spring Creek Parkway, Suite 400, Plano, TX 75023

Dash Acquisitions is an investment adviser based in Plano, TX, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $682 million, as filed on 10 September 2026.

Dash Acquisitions charges 1.00%–1.25% a year for its Investment Management Fees.

Regulatory AUM
$682M
Clients
433
Advisory staff
7
Founded
2004
Fee schedule
1.00% to 1.25% a year
Minimum account
$1,000,000
Custodians
Charles Schwab
Headquarters
6275 W Plano Pkwy, Suite 555, Plano, TX 75093

No. 10 · RIA

The Watchman Group

The Watchman Group is an investment adviser based in Plano, TX, registered with the SEC since 2005. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $640 million, as filed on 5 March 2026.

The Watchman Group charges 0.25%–1.25% a year for its Compensation for Advisory Services.

Regulatory AUM
$640M
Clients
266
Advisory staff
4
Founded
2004
Fee schedule
0.25% to 1.25% a year
Custodians
Charles Schwab
Headquarters
5045 Lorimar Drive, Suite 200, Plano, TX 75093

Questions about financial advisors in Plano

How many financial advisor firms are headquartered in Plano?

29 SEC-registered financial advisor firms report their principal office in Plano, TX, managing $405B in regulatory assets between them. The other 5 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Plano?

Fisher Asset Management, with $387B in regulatory assets under management on its latest Form ADV. The next largest are RPOA Advisors ($3.59B) and SFMG ($2.96B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Plano?

The median firm manages $359M in regulatory assets. That is the midpoint of the 29 firms headquartered in Plano.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Plano charge?

Of the 10 largest firms, 7 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 0.45% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Plano?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

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