Top 7 financial advisor firms in Lubbock

7 SEC-registered financial advisor firms are headquartered in Lubbock, TX, with $2.03B in combined regulatory assets under management. The largest by assets are Amicus Financial Advisors ($551M), Islay Capital Management ($358M) and Lonestar Registered Investment Advisors ($336M).

7
Financial advisor firms: $2.03B
Their combined AUM: $315M
Median firm AUM: 2,863
Clients of the top 7

The 7 largest by assets

1
Amicus Financial Advisors
RIA
$551M
Up to 1.50% a year
2
Islay Capital Management
RIA
$358M
0.50% to 1.00% a year
3
Lonestar Registered Investment Advisors
RIA
$336M
Regulatory AUM
4
Bonner & Smith
RIA
$315M
0.40% to 1.50% a year
5
High Plains Investment Advisors
RIA
$191M
0.65% to 1.00% a year
6
Strategy
RIA
$142M
1.00% to 1.50% a year
7
Green & Deckert
RIA
$133M
Up to 1.50% a year

Profiles of the top 7

No. 1 · RIA

Amicus Financial Advisors

Amicus Financial Advisors is an investment adviser based in Lubbock, TX, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $551 million, as filed on 30 March 2026.

Amicus Financial Advisors charges up to 1.50% a year for its Asset-based advisory fees.

Regulatory AUM: $551M
Clients: 748
Advisory staff: 19
Fee schedule: Up to 1.50% a year
Custodians: Charles Schwab
Headquarters: 7021 Kewanee Ave, 4-102, Lubbock, TX 79424
Phone: 806-698-1122
Website: amicusadvisors.com

No. 2 · RIA

Islay Capital Management

Islay Capital Management is an investment adviser based in Lubbock, TX, registered with the SEC since 2002. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations, and corporations and other businesses. Its regulatory assets under management total $358 million, as filed on 17 July 2026.

Islay Capital Management charges 0.50%–1.00% a year for its Portfolio Management Services.

Regulatory AUM: $358M
Clients: 183
Advisory staff: 2
Fee schedule: 0.50% to 1.00% a year
Minimum account: $250,000
Custodians: Charles Schwab, Fidelity
Headquarters: 8001 Quaker Avenue, Suite J, Lubbock, TX 79424
Phone: 806-744-8617

No. 3 · RIA

Lonestar Registered Investment Advisors

Lonestar Registered Investment Advisors is an investment adviser based in Lubbock, TX, registered with the SEC since 2023. It provides financial planning. Its clients include individual clients, high-net-worth individuals and charitable organizations. Its regulatory assets under management total $336 million, as filed on 28 September 2026.

Regulatory AUM: $336M
Clients: 1,195
Advisory staff: 13
Custodians: Fidelity, Charles Schwab
Headquarters: 10210 Frankford Ave, Suite 220, Lubbock, TX 79424
Phone: 866-785-5350

No. 4 · RIA

Bonner & Smith

Bonner & Smith is an investment adviser based in Lubbock, TX, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $315 million, as filed on 5 March 2026.

Bonner & Smith charges 0.40%–1.50% a year for its Management Fees for assets under management.

Regulatory AUM: $315M
Clients: 300
Advisory staff: 3
Founded: 1996
Fee schedule: 0.40% to 1.50% a year
Minimum account: $1,000,000
Custodians: Fidelity
Headquarters: 5308 114th St, Lubbock, TX 79424
Phone: 806-798-1880
Website: bonner-smith.com

No. 5 · RIA

High Plains Investment Advisors

High Plains Investment Advisors is an investment adviser based in Lubbock, TX, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include charitable organizations, high-net-worth individuals and individual clients. Its regulatory assets under management total $191 million, as filed on 9 February 2026.

High Plains Investment Advisors charges 0.65%–1.00% a year for its Investment management.

Regulatory AUM: $191M
Clients: 137
Advisory staff: 2
Fee schedule: 0.65% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 7021 Kewanee Ave., Suite 5-102, Lubbock, TX 79424
Phone: 806-793-7934
Website: hptxadvisors.com

No. 6 · RIA

Strategy

Strategy is an investment adviser based in Lubbock, TX, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $142 million, as filed on 4 February 2026.

Strategy charges 1.00%–1.50% a year for its Investment Advisory Services.

Regulatory AUM: $142M
Clients: 194
Advisory staff: 2
Fee schedule: 1.00% to 1.50% a year
Custodians: Charles Schwab
Headquarters: 12002 Trafalgar Avenue, Suite 102, Lubbock, TX 79424
Phone: 806-794-3848
Website: theadvisorsgroup.net

No. 7 · RIA

Green & Deckert

Green & Deckert is an investment adviser based in Lubbock, TX, registered with the SEC since 2025. It provides investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $133 million, as filed on 24 March 2026.

Green & Deckert charges up to 1.50% a year for its Asset Management.

Regulatory AUM: $133M
Clients: 106
Advisory staff: 2
Fee schedule: Up to 1.50% a year
Custodians: Charles Schwab
Headquarters: 601 Main Street, Lubbock, TX 79401-3598
Phone: 806-744-2689
Website: greendeckert.com

Questions about financial advisors in Lubbock

How many financial advisor firms are headquartered in Lubbock?

7 SEC-registered financial advisor firms report their principal office in Lubbock, TX, managing $2.03B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Lubbock?

Amicus Financial Advisors, with $551M in regulatory assets under management on its latest Form ADV. The next largest are Islay Capital Management ($358M) and Lonestar Registered Investment Advisors ($336M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Lubbock?

The median firm manages $315M in regulatory assets. That is the midpoint of the 7 firms headquartered in Lubbock.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Lubbock charge?

Of the 7 largest firms, 6 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Lubbock?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Lubbock has 7 financial advisor firms; see every adviser in the city →