Strategy provides financial planning and portfolio management for individuals and small businesses.
Strategy reports 194 clients. They include 157 individual clients, 35 high-net-worth individuals and 1 charitable organization. Of its assets, 100.0% ($142M across 542 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $47.5M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 40% |
| High-net-worth individuals | 18% | 59% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 157 | $56.7M | 39.8% | $361K |
| High-net-worth individuals | 35 | $84.4M | 59.2% | $2.41M |
| Charitable organizations | Fewer than 5 | $739K | 0.5% | $739K |
| Corporations and other businesses | Fewer than 5 | $609K | 0.4% | $609K |
| Total | 194 | $142M | 100% | — |
- Clients
- 157
- Regulatory AUM
- $56.7M
- AUM share
- 39.8%
- Avg. per client
- $361K
- Clients
- 35
- Regulatory AUM
- $84.4M
- AUM share
- 59.2%
- Avg. per client
- $2.41M
- Clients
- Fewer than 5
- Regulatory AUM
- $739K
- AUM share
- 0.5%
- Avg. per client
- $739K
- Clients
- Fewer than 5
- Regulatory AUM
- $609K
- AUM share
- 0.4%
- Avg. per client
- $609K
Total
- Clients
- 194
- Regulatory AUM
- $142M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Strategy charges 1.00%–1.50% a year for its Investment Advisory Services. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- College Savings (529) Accounts
- College savings (529) accounts are charged an annualized fee of 0.50% of net market value, payable monthly in arrears.
- Financial Planning and Advisory Consulting (Hourly)
- Financial planning and advisory consulting is billed hourly at $175, payable as invoiced on completion of the agreed work.
Shelby Russell owns 50% to 75% of Strategy. The leadership team of Strategy includes President John Russell and Chief Compliance Officer Shelby Russell. It has 5 employees, 2 of them in advisory roles.
Leadership
- John RussellPresident
- Shelby RussellVice President and Chief Compliance Officer
- Sherryle CantuSecretary/Treasurer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Strategy, Inc.
Shelby Russell
Control person · since November 2017
- Owns 25% to 50% of Strategy, Inc.
Sherryle Cantu
Control person · since November 2017
Strategy’s regulatory assets grew from $110M (June 2024) to $142M (February 2026); clients were 194 in both filings and employees rose from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $142M | 194 | 5 | 1 |
| January 2025 | $117M | 186 | 4 | 1 |
| June 2024 | $110M | 188 | 4 | 1 |
Besides its headquarters, Strategy has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 12002 Trafalgar Avenue, Suite 102, LubbockHQ
Other business names
Strategy has reported 1 other business name to the SEC.
- The Advisors Group
Contact and registration details
- Legal name
- Strategy, Inc.
- Headquarters
- 12002 Trafalgar Avenue, Suite 102, Lubbock, TX 79424
- Website
- theadvisorsgroup.net
- Phone
- 806-794-3848
- SEC file
- 801-130764
- Structure
- Texas corporation
- Fiscal year end
- December
Strategy uses Charles Schwab ($137M) as custodian for its separately managed accounts. Strategy does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $137M100%
At year end, Strategy’s separately managed accounts were mostly in stocks (92%).
What the accounts hold
- Stocks92%
- Funds6%
- Bonds1%
- Cash1%
How many clients does Strategy have?
Strategy has 194 clients and manages $142 million for them, as of February 2026. They include 157 individual clients, 35 high-net-worth individuals and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 February 2026
What services does Strategy offer?
Strategy provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Strategy charge?
Strategy charges 1.00%–1.50% a year for its Investment Advisory Services. The fee is billed in arrears and is negotiable.
Source: THE ADVISORS GROUP ADV PART 2A_B, filed 16 October 2026
Which custodians does Strategy use?
Strategy’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $137M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 February 2026
How many financial advisors does Strategy have?
Strategy has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Strategy invest in?
At the end of its last fiscal year, Strategy’s separately managed accounts held 92% exchange-traded equities, 6% registered funds (mutual funds, ETFs, BDCs), 1% U.S. government and agency bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Strategy?
Strategy’s direct owners are Shelby Russell (50% to 75%) and Sherryle Cantu (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 4 February 2026
How does Strategy get paid?
Strategy is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Strategy?
Strategy’s main office is at 12002 Trafalgar Avenue, Suite 102, Lubbock, TX 79424. Its phone number is 806-794-3848. Its website is theadvisorsgroup.net.