{"url":"https://nivawealth.com/firms/strategy-290104","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/290104","regulatoryAum":142433113,"crd":"290104","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1305765","suffix":null,"lastName":"RUSSELL","firstName":"JOHN","middleName":"HOWARD"},{"crd":"5465869","suffix":null,"lastName":"RUSSELL","firstName":"SHELBY","middleName":"LYNNE"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-06-26","regulatoryAum":109841118,"clients":188,"employees":4,"offices":1},{"filedOn":"2025-01-22","regulatoryAum":117422445,"clients":186,"employees":4,"offices":1},{"filedOn":"2026-02-04","regulatoryAum":142433113,"clients":194,"employees":5,"offices":1}],"secFileNumber":"801-130764","legalName":"Strategy, Inc.","displayName":"Strategy","slug":"strategy-290104","website":"https://theadvisorsgroup.net/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Texas corporation","fiscalYearEnd":"December","headquarters":{"street":"12002 Trafalgar Avenue, Suite 102","city":"Lubbock","state":"TX","stateName":"Texas","country":"United States","postalCode":"79424"},"tradeNames":["The Advisors Group"],"registration":{"secApproved":"25 July 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":734814.546875,"staff":{"employees":5,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":142433113,"discretionary":142433113,"discretionaryAccounts":542,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":47501870,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":157,"regulatoryAum":56705493},{"label":"High-net-worth individuals","clients":35,"regulatoryAum":84378900},{"label":"Charitable organizations","clients":1,"fewerThan5":true,"regulatoryAum":739361},{"label":"Corporations and other businesses","clients":1,"fewerThan5":true,"regulatoryAum":609359}],"feePrograms":[{"role":"main","program":"Investment Advisory Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061384","versionId":1061384,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-10-16","documentName":"THE ADVISORS GROUP ADV PART 2A_B","fee_rate_low":1,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"College Savings (529) Accounts","summary":"College savings (529) accounts are charged an annualized fee of 0.50% of net market value, payable monthly in arrears.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061384","versionId":1061384,"submittedOn":"2026-10-16","documentName":"THE ADVISORS GROUP ADV PART 2A_B"},{"role":"other","program":"Financial Planning and Advisory Consulting (Hourly)","summary":"Financial planning and advisory consulting is billed hourly at $175, payable as invoiced on completion of the agreed work.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061384","versionId":1061384,"submittedOn":"2026-10-16","documentName":"THE ADVISORS GROUP ADV PART 2A_B"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T15:54:24.88651+00:00","documents":[{"name":"THE ADVISORS GROUP ADV PART 2A_B","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061384","versionId":1061384,"submittedOn":"2026-10-16"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":136735788}],"custodyNote":"Strategy does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"John Russell","title":"President","crd":"1305765"},{"name":"Shelby Russell","title":"Vice President and Chief Compliance Officer","crd":"5465869"},{"name":"Sherryle Cantu","title":"Secretary/Treasurer","crd":"4358928"}],"ownership":[{"label":"Shelby Russell","detail":"Vice president and chief compliance officer in the 50% to 75% ownership band and a control person, since November 2017."},{"label":"Sherryle Cantu","detail":"Secretary/treasurer in the 25% to 50% ownership band and a control person, since November 2017."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":1,"addresses":[{"street":"12002 Trafalgar Avenue, Suite 102","city":"Lubbock","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"806-794-3848","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":92},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":6},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"4 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/290104/PDF/290104.pdf","brochureDate":"16 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061384","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Strategy have?","answer":"Strategy has 194 clients and manages $142 million for them, as of February 2026. They include 157 individual clients, 35 high-net-worth individuals and 1 charitable organization.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 4 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Strategy offer?","answer":"Strategy provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Strategy charge?","answer":"Strategy charges 1.00%–1.50% a year for its Investment Advisory Services. The fee is billed in arrears and is negotiable.","source":"THE ADVISORS GROUP ADV PART 2A_B, filed 16 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Strategy use?","answer":"Strategy’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $137M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Strategy have?","answer":"Strategy has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Strategy invest in?","answer":"At the end of its last fiscal year, Strategy’s separately managed accounts held 92% exchange-traded equities, 6% registered funds (mutual funds, ETFs, BDCs), 1% U.S. government and agency bonds and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Strategy?","answer":"Strategy’s direct owners are Shelby Russell (50% to 75%) and Sherryle Cantu (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 4 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Strategy get paid?","answer":"Strategy is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Strategy?","answer":"Strategy’s main office is at 12002 Trafalgar Avenue, Suite 102, Lubbock, TX 79424. Its phone number is 806-794-3848. Its website is theadvisorsgroup.net.","source":"Form ADV Part 1A, Item 1.F, filed 4 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}