The Watchman Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, philanthropic planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
The Watchman Group reports 266 clients. They include 144 high-net-worth individuals, 117 individual clients and 3 charitable organizations. Of its assets, 99.0% ($634M across 1,100 accounts) are managed with discretion; $6.17M across 28 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 44% | 8% |
| High-net-worth individuals | 54% | 91% |
| Charitable organizations | 1% | <1% |
| Other investment advisers | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 117 | $50.4M | 7.9% | $431K |
| High-net-worth individuals | 144 | $583M | 91.1% | $4.05M |
| Charitable organizations | Fewer than 5 | $4.12M | 0.6% | $1.37M |
| Other investment advisers | Fewer than 5 | $2.71M | 0.4% | $1.36M |
| Total | 266 | $640M | 100% | — |
- Clients
- 117
- Regulatory AUM
- $50.4M
- AUM share
- 7.9%
- Avg. per client
- $431K
- Clients
- 144
- Regulatory AUM
- $583M
- AUM share
- 91.1%
- Avg. per client
- $4.05M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.12M
- AUM share
- 0.6%
- Avg. per client
- $1.37M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.71M
- AUM share
- 0.4%
- Avg. per client
- $1.36M
Total
- Clients
- 266
- Regulatory AUM
- $640M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
The Watchman Group charges 0.25%–1.25% a year for its Compensation for Advisory Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are billed at $500 to $10,000 on a fixed fee basis, or $250 to $450 per hour.
Mark Robinson owns 75% or more of The Watchman Group. The leadership team of The Watchman Group includes President Mark Robinson. It has 8 employees, 4 of them in advisory roles.
Leadership
- Mark RobinsonPresident / Chief Compliance Officer
- Matthew FitzsimmonsShareholder
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of The Watchman Group, Inc.
Mark Robinson
Control person · since October 2004
- Owns 10% to 25% of The Watchman Group, Inc.
Matthew Fitzsimmons
since February 2021
The Watchman Group’s regulatory assets grew 1.6× from $401M (March 2021) to $640M (March 2026); clients rose from 222 to 266 and employees from 7 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $640M | 266 | 8 | 1 |
| February 2025 | $576M | 270 | 8 | 1 |
| April 2024 | $533M | 259 | 8 | 1 |
| March 2023 | $451M | 262 | 7 | 1 |
| March 2022 | $506M | 243 | 7 | 1 |
| March 2021 | $401M | 222 | 7 | 1 |
Besides its headquarters, The Watchman Group has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 5045 Lorimar Drive, Suite 200, PlanoHQ
Contact and registration details
- Legal name
- The Watchman Group, Inc.
- Headquarters
- 5045 Lorimar Drive, Suite 200, Plano, TX 75093
- Website
- watchmangroup.com
- Phone
- 469-241-0122
- SEC file
- 801-63818
- Founded
- 2004
- Structure
- Texas corporation
- Fiscal year end
- December
The Watchman Group uses Charles Schwab ($607M) as custodian for its separately managed accounts. The Watchman Group has custody of $317M in client assets for 174 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $607M100%
At year end, The Watchman Group’s separately managed accounts were mostly in funds (70%) and stocks (25%). Its reported 13F holdings for the quarter ended 30 June 2026 total $447M across 73 positions; the largest are Simplify Exchange Traded Fun (9.9%), Dimensional ETF Trust (9.1%) and T Rowe Price Exchange-traded (8.0%).
What the accounts hold
- Stocks25%
- Funds70%
- Bonds3%
- State and local bonds2%
- Investment grade corporate bonds1%
- Cash2%
- Other1%
- Gold, corp reit, private investments1%
Reported 13F holdings
- $447M
- Reported 13F value
- 73
- Positions
- 60.9%
- In the 10 largest
- —
- Value vs. prior quarter
- Simplify Exchange Traded Fun · Mbs ETF9.9%
- Dimensional ETF Trust · US Cor Equ 2 ETF9.1%
- T Rowe Price Exchange-traded · Small Mid Cap8.0%
- ETF Opportunities Trust · Applied Fina Val7.7%
- Dimensional ETF Trust · US Targeted Vlu6.7%
- iShares TR · 10-20 YR Trs ETF6.2%
- Fidelity Merrimack Str TR · Total BD ETF4.7%
- Dimensional ETF Trust · Intl Core Equity3.6%
- Dimensional ETF Trust · Emerging Mkts CO2.7%
- American Centy ETF TR · Intl EQT ETF2.3%
Together, the ten largest are 60.9% of reported value.
How many clients does The Watchman Group have?
The Watchman Group has 266 clients and manages $640 million for them, as of March 2026. They include 144 high-net-worth individuals, 117 individual clients and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 March 2026
What services does The Watchman Group offer?
The Watchman Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does The Watchman Group charge?
The Watchman Group charges 0.25%–1.25% a year for its Compensation for Advisory Services. The fee is billed in advance and is negotiable.
Source: ADV PART 2A- THE WATCHMAN GROUP, INC., filed 5 March 2026
Which custodians does The Watchman Group use?
The Watchman Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $607M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 March 2026
How many financial advisors does The Watchman Group have?
The Watchman Group has 4 investment adviser representatives registered with state securities authorities, out of 8 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Watchman Group invest in?
At the end of its last fiscal year, The Watchman Group’s separately managed accounts held 70% registered funds (mutual funds, ETFs, BDCs), 25% exchange-traded equities, 2% state and local bonds, 2% cash and equivalents, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Gold, Corp Reit, Private Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Watchman Group?
The Watchman Group’s direct owners are Mark Robinson (75% or more) and Matthew Fitzsimmons (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 5 March 2026
How does The Watchman Group get paid?
The Watchman Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is The Watchman Group registered with the SEC?
Yes, The Watchman Group has been registered with the SEC as an investment adviser since 14 January 2005. Its CRD number is 133690 and its SEC file number is 801-63818.
Source: Form ADV Part 1A, Item 1, filed 5 March 2026; IAPD firm record
How do I contact The Watchman Group?
The Watchman Group’s main office is at 5045 Lorimar Drive, Suite 200, Plano, TX 75093. Its phone number is 469-241-0122. Its website is watchmangroup.com.