Waterloo Capital provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Waterloo Capital reports 2,797 clients. They include 1,685 individual clients, 924 high-net-worth individuals, and 188 pension and profit-sharing plans. Of its assets, 93.0% ($2.1B across 6,880 accounts) are managed with discretion; $158M across 426 accounts are not. A wrap fee program the firm both sponsors and manages holds $676M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 17% |
| High-net-worth individuals | 33% | 73% |
| Pension and profit-sharing plans | 7% | 10% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,685 | $384M | 17.0% | $228K |
| High-net-worth individuals | 924 | $1.65B | 73.0% | $1.79M |
| Pension and profit-sharing plans | 188 | $226M | 10.0% | $1.2M |
| Total | 2,797 | $2.26B | 100% | $808K |
- Clients
- 1,685
- Regulatory AUM
- $384M
- AUM share
- 17.0%
- Avg. per client
- $228K
- Clients
- 924
- Regulatory AUM
- $1.65B
- AUM share
- 73.0%
- Avg. per client
- $1.79M
- Clients
- 188
- Regulatory AUM
- $226M
- AUM share
- 10.0%
- Avg. per client
- $1.2M
Total
- Clients
- 2,797
- Regulatory AUM
- $2.26B
- AUM share
- 100%
- Avg. per client
- $808K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Waterloo Capital charges up to 2.00% for its Investment Management & Sub-Adviser Fees. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Additional Services
- Up to $250 per hour for certain additional services, such as plan implementation, mortgage analysis and due diligence on client-introduced investments.
- Financial Planning and Consulting
- Charged hourly or as a fixed fee, negotiated with the client before the contract is signed.
Waterloo Capital Management LLC owns 50% to 75% of Waterloo Capital and is in turn owned by John Chatmas (75% or more). The leadership team of Waterloo Capital includes President Donald Simoneaux and Chief Compliance Officer Gery Sadzewicz. It has 64 employees, 44 of them in advisory roles.
Leadership
- Donald SimoneauxPresident
- Gery SadzewiczChief Compliance Officer
- John ChatmasCEO
- Daniel DegraveVP of Operations and Compliance
- Adam RoseCOO
Investment adviser representatives
57 representatives listed in the SEC register as of 9 October 2026.
- George Stanley Abiassi
- Lisa Ann Allen
- Betty Jean Arias
- Richard Lance Belline
- Joseph Carl Blackwell
- Robert Patrick Blessing Jr.
- Alan Lawrence Broderick
- Stuart Sommerville Canzeri
- Earline Fay Chapa
- John Thomas Chatmas JR
- Kasey David Cooper
- Adam Giovanni D'Acierno
- Randy Keith Flowers
- Montgomery Phair Fortenbaugh
- Benjamin Ashby Fuller
- Megan Diane Gegen
- Jay Gregory Gehrke
- Will Payton Gibson
- Raymond Earl Goshert JR.
- Steven Lewis Graham
- Grayson Harris Griffin
- Christopher John Hernandez
- Grace Frazer Hill
- Jarrod Shane Hix
- Stuart W Huckin
- David Parker Hughes
- Andrew R Johnsen
- Chad Austin Kennedy
- Bruce Albert Lemley
- Steven Harris Livitz
- Henry Guest Looney
- Charles P. Lucy
- Mark J McAdams
- Jordan N. Mehal
- Anjali Sameer Mehta
- Grayson Elizabeth Miller
- Elizabeth Evette Mock-Hernandez
- Frances Frazer Moore
- Lori Gann Morris
- Logan Pearce Moulton
- Sajal Emily Mutter
- Keith Ronan Nielsen
- Crystal Dawn Reed
- Isabella Kathryn Richard
- Ryan Jacob Roark
- Robert John Russell JR
- David Michael Sabonghy
- Steven Christian Schultheis
- Sara Leigh Seely
- Donald Ralph Simoneaux JR.
- Grant Smith
- Joshua Thomas Teeters
- William Benton Warrenburg
- Dax Werner Weindorf
- Bennett Hampton Woodward
- Eric Ronald Wylie
- Michael Scott Yawn
Staff
- 64 employees
- 44 in advisory functions
- 32 state-registered reps
- 2 broker-dealer reps
- 17 insurance agents
- 3 soliciting firms
- Owns 50% to 75% of Waterloo Capital, L.P.
Waterloo Capital Management LLC
Control person · since December 2012
- Owns 75% or more of Waterloo Capital Management LLC
John Chatmas
Control person · since December 2012
Waterloo Capital’s regulatory assets grew 3.1× from $719M (March 2021) to $2.26B (September 2026); clients rose from 503 to 2,797 and employees from 22 to 64. In 2026, 4 advisory firms joined it. The most recent was Bay Rivers Group Wealth Partners, in September 2026.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $2.26B | 2,797 | 64 | 14 |
| July 2025 | $1.69B | 2,088 | 54 | 8 |
| June 2024 | $1.3B | 1,650 | 42 | 8 |
| August 2023 | $746M | 782 | 24 | 5 |
| July 2022 | $798M | 654 | 24 | 3 |
| March 2021 | $719M | 503 | 22 | 2 |
Firms that joined
20264 joined
- Bay Rivers Group Wealth PartnersNo filed AUM
- Bay Rivers GroupNo filed AUM
- Ironclad WealthNo filed AUM
- Allied Portfolio ManagementNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Waterloo Capital has 13 offices (2 private residences, listed without an address), with 12 listed addresses across 5 states.
Texas · 7 listed addresses
- 2801 Via Fortuna, Suite 250, AustinHQ
- 5999 Sumerside Drive, Dallas
- 24 Greenway Plaza, Houston
- 1512 Lake Air Drive, Waco
- 5757 Woodway Drive, Houston
- 2425 Cedar Springs Road, Dallas
- 1221 S. Mopac, Austin
Arizona · 2 listed addresses
- 16420 N 92nd St, Scottsdale
- 5987 E Grant RD, Tucson
Arkansas · 1 listed address
- 3614 W. Southern Hills BLVD., Rogers
Georgia · 1 listed address
- 3050 Peachtree RD NW, Atlanta
Virginia · 1 listed address
- 5107 Center St., Williamsburg
Other business names
Waterloo Capital has reported 10 other business names to the SEC.
- Amg Wealth Advisors
- Avellie Wealth Management LLC
- Bay Rivers Group Wealth Partners
- Eberly Wealth Management
- Element Retirement & Investment Consultants, LLC
- Hap Nielsen Investments
- Lighthouse Financial Advisors LLC
- Market Street Capital
- Strategic Capital
- Waterloo Capital
Contact and registration details
- Legal name
- Waterloo Capital, L.P.
- Headquarters
- 2801 Via Fortuna, Suite 250, Austin, TX 78746
- Website
- waterloocap.com
- Phone
- 512-777-5900
- @waterloo-capital-management-
- SEC file
- 801-63975
- Structure
- Texas partnership
- Fiscal year end
- December
Waterloo Capital uses Charles Schwab ($1.08B, 58%) and Fidelity ($793M, 42%) as custodians for its separately managed accounts. Waterloo Capital has custody of $638M in client assets for 3,636 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.08B58%
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $793M42%
At year end, Waterloo Capital’s separately managed accounts were largely in stocks (45%) and funds (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.78B across 560 positions; the largest are State Street SPDR Portfolio S&P 500 ETF (4.2%), Walmart Inc. (3.4%) and State Street SPDR Portfolio S&P 500 Growth ETF (3.0%).
What the accounts hold
- Stocks45%
- Exchange-traded equities40%
- Non-exchange-traded equities5%
- Funds20%
- Bonds20%
- State and local bonds10%
- U.S. government and agency bonds5%
- Investment grade corporate bonds5%
- Cash10%
- Other5%
- Private equity, private reits and non-categorized assets inside annuities and insurance.5%
Reported 13F holdings
- $1.78B
- Reported 13F value
- 560
- Positions
- 25.5%
- In the 10 largest
- +24.9%
- Value vs. prior quarter
- State Street SPDR Portfolio S&P 500 ETF · ST Str P500etf4.2%
- Walmart Inc.3.4%
- State Street SPDR Portfolio S&P 500 Growth ETF · ST Str P500grw3.0%
- Avantis U.S. Large Cap Value ETF · US Large Cap Vlu2.6%
- Apple Inc.2.3%
- Invesco Nasdaq 100 ETF · Nasdaq 100 ETF2.2%
- Nvidia Corp.2.1%
- Fidelity Enhanced International ETF · Enhanced Intl2.1%
- Aptus Collared Investment Opportunity ETF · Aptus Collrd Inv1.9%
- iShares MSCI Emerging Markets EX China ETF · MSCI Emrg Chn1.7%
Together, the ten largest are 25.5% of reported value.
How many clients does Waterloo Capital have?
Waterloo Capital has 2,797 clients and manages $2.26 billion for them, as of September 2026. They include 1,685 individual clients, 924 high-net-worth individuals, and 188 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 September 2026
What services does Waterloo Capital offer?
Waterloo Capital provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Waterloo Capital charge?
Waterloo Capital charges up to 2.00% for its Investment Management & Sub-Adviser Fees. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable.
Which custodians does Waterloo Capital use?
Waterloo Capital’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.08B and Fidelity Distributors Company LLC (Smithfield, RI), with $793M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 September 2026
How many financial advisors does Waterloo Capital have?
Waterloo Capital has 32 investment adviser representatives registered with state securities authorities, out of 64 employees, and 44 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 17 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Waterloo Capital invest in?
At the end of its last fiscal year, Waterloo Capital’s separately managed accounts held 40% exchange-traded equities, 20% registered funds (mutual funds, ETFs, BDCs), 10% state and local bonds, 10% cash and equivalents, 5% non-exchange-traded equities, 5% U.S. government and agency bonds, 5% investment grade corporate bonds and 5% other. The 5% other category is described as: Private Equity, Private Reits and Non-Categorized Assets Inside Annuities and Insurance.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Waterloo Capital?
Waterloo Capital is owned through a holding company by John Chatmas. Its direct owner is Waterloo Capital Management LLC (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 September 2026
How does Waterloo Capital get paid?
Waterloo Capital is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Waterloo Capital registered with the SEC?
Yes, Waterloo Capital has been registered with the SEC as an investment adviser since 11 March 2005. Its CRD number is 133705 and its SEC file number is 801-63975.
Source: Form ADV Part 1A, Item 1, filed 24 September 2026; IAPD firm record
How do I contact Waterloo Capital?
Waterloo Capital’s main office is at 2801 Via Fortuna, Suite 250, Austin, TX 78746. Its phone number is 512-777-5900. Its website is waterloocap.com.