Bay Rivers Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, and tax preparation. Financial planning was provided to 26–50 clients last fiscal year.
Bay Rivers Group reports 401 clients. They include 305 individual clients, 90 high-net-worth individuals and 4 charitable organizations. Of its assets, 98.8% ($322M across 905 accounts) are managed with discretion; $4.07M across 8 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 26% |
| High-net-worth individuals | 22% | 72% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 305 | $86.1M | 26.4% | $282K |
| High-net-worth individuals | 90 | $236M | 72.5% | $2.63M |
| Charitable organizations | Fewer than 5 | $3.04M | 0.9% | $761K |
| Corporations and other businesses | Fewer than 5 | $559K | 0.2% | $280K |
| Total | 401 | $326M | 100% | — |
- Clients
- 305
- Regulatory AUM
- $86.1M
- AUM share
- 26.4%
- Avg. per client
- $282K
- Clients
- 90
- Regulatory AUM
- $236M
- AUM share
- 72.5%
- Avg. per client
- $2.63M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.04M
- AUM share
- 0.9%
- Avg. per client
- $761K
- Clients
- Fewer than 5
- Regulatory AUM
- $559K
- AUM share
- 0.2%
- Avg. per client
- $280K
Total
- Clients
- 401
- Regulatory AUM
- $326M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Bay Rivers Group charges 0.70%–1.50% a year for its Portfolio Management Fees. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- 529 Plan Account Services
- Advice on direct-sold 529 plan accounts is charged 0.50% annually, generally negotiable.
- Financial Planning
- Fixed financial plan fees run $500 to $5,000 and hourly fees $250 to $500, both negotiated, paid in advance.
Bruce Lemley owns 25% to 50% of Bay Rivers Group. It has 4 employees.
Leadership
- Alan BroderickCCO & Shareholder
- Bruce LemleyShareholder
- Charles LucyShareholder
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Alan Lawrence Broderick
- Will Payton Gibson
- Bruce Albert Lemley
- Charles P. Lucy
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 broker-dealer rep
- 2 insurance agents
- Owns 25% to 50% of Bay Rivers Group, Inc.
Bruce Lemley
Control person · since March 2017
- Owns 25% to 50% of Bay Rivers Group, Inc.
Charles Lucy
Control person · since March 2017
- Owns 10% to 25% of Bay Rivers Group, Inc.
Alan Broderick
Control person · since March 2017
Bay Rivers Group’s regulatory assets grew 2.1× from $154M (April 2021) to $326M (March 2026); clients rose from 274 to 401 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $326M | 401 | 4 | 1 |
| July 2025 | $273M | 362 | 4 | 1 |
| July 2024 | $255M | 351 | 3 | 1 |
| July 2023 | $185M | 337 | 3 | 1 |
| January 2022 | $199M | 309 | 3 | 1 |
| April 2021 | $154M | 274 | 3 | 1 |
Besides its headquarters, Bay Rivers Group has 0 offices, with 1 listed address in Virginia.
Virginia · 1 listed address
- 5107 Center Street B1, WilliamsburgHQ
Other business names
Bay Rivers Group has reported 1 other business name to the SEC.
- BRG
Contact and registration details
- Legal name
- Bay Rivers Group, Inc.
- Headquarters
- 5107 Center Street B1, Williamsburg, VA 23188
- Website
- bayriversgroup.com
- Phone
- 757-259-2450
- SEC file
- 801-111951
- Founded
- 2017
- Structure
- Virginia corporation
- Fiscal year end
- December
Bay Rivers Group uses Charles Schwab ($326M) as custodian for its separately managed accounts. Bay Rivers Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $326M100%
At year end, Bay Rivers Group’s separately managed accounts were largely in stocks (48%) and funds (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $293M across 126 positions; the largest are Apple Inc. (6.4%), Nvidia Corporation (5.9%) and Broadcom Inc. (5.8%).
What the accounts hold
- Stocks48%
- Funds34%
- Bonds13%
- Cash5%
Reported 13F holdings
- $293M
- Reported 13F value
- 126
- Positions
- 42.8%
- In the 10 largest
- +22.1%
- Value vs. prior quarter
- Apple Inc.6.4%
- Nvidia Corporation5.9%
- Broadcom Inc.5.8%
- Advanced Micro Devices Inc.4.7%
- Blackrock ETF Trust II · Isha Flex IN ETF3.9%
- iShares TR · MSCI USA Min ETF3.5%
- Lam Research Corp.3.4%
- Alphabet Inc. · Cap Stk CL A3.2%
- Vaneck ETF Trust · Semiconductr ETF3.0%
- Invesco Qqq TR · Unit Ser 12.9%
Together, the ten largest are 42.8% of reported value.
How many clients does Bay Rivers Group have?
Bay Rivers Group has 401 clients and manages $326 million for them, as of March 2026. They include 305 individual clients, 90 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does Bay Rivers Group offer?
Bay Rivers Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Bay Rivers Group charge?
Bay Rivers Group charges 0.70%–1.50% a year for its Portfolio Management Fees. The fee is billed in advance and is negotiable.
Source: ADV PART 2A-BAY RIVERS GROUP, INC., filed 5 January 2026
Which custodians does Bay Rivers Group use?
Bay Rivers Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $326M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does Bay Rivers Group have?
Bay Rivers Group has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Bay Rivers Group invest in?
At the end of its last fiscal year, Bay Rivers Group’s separately managed accounts held 48% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs), 13% U.S. government and agency bonds and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Bay Rivers Group?
Bay Rivers Group’s direct owners are Bruce Lemley, Alan Broderick and Charles Lucy, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does Bay Rivers Group get paid?
Bay Rivers Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Bay Rivers Group?
Bay Rivers Group’s main office is at 5107 Center Street B1, Williamsburg, VA 23188. Its phone number is 757-259-2450. Its website is bayriversgroup.com.