Carlson & Company Financial Services provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1,000 clients last fiscal year.
Carlson & Company Financial Services reports 1,097 clients. They include 924 individual clients and 173 high-net-worth individuals. Of its assets, 100.0% ($632M across 1,097 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 84% | 58% |
| High-net-worth individuals | 16% | 42% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 924 | $367M | 58.0% | $397K |
| High-net-worth individuals | 173 | $266M | 42.0% | $1.53M |
| Total | 1,097 | $632M | 100% | $576K |
- Clients
- 924
- Regulatory AUM
- $367M
- AUM share
- 58.0%
- Avg. per client
- $397K
- Clients
- 173
- Regulatory AUM
- $266M
- AUM share
- 42.0%
- Avg. per client
- $1.53M
Total
- Clients
- 1,097
- Regulatory AUM
- $632M
- AUM share
- 100%
- Avg. per client
- $576K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Carlson & Company Financial Services charges up to 3.00% a year for its Asset-based annual advisory fee. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Flat annual advisory fee
- A flat annual fee for advisory services, not exceeding $250,000, that the firm may assess for ultra high-net-worth clients on request; negotiated by size and scope.
Carlson Financial Holdings owns 75% or more of Carlson & Company Financial Services and is in turn owned by Carl Carlson (75% or more). Carl Carlson is CEO; the leadership team includes Chief Compliance Officer Theresa Muller. It has 29 employees, 10 of them in advisory roles.
Leadership
- Carl CarlsonChief Executive Officer
- Theresa MullerChief Compliance Officer
- Daniel MoylanChief
- Susannah OrzolekChief Operations Officer
Investment adviser representatives
14 representatives listed in the SEC register as of 9 October 2026.
Staff
- 29 employees
- 10 in advisory functions
- 10 state-registered reps
- 8 insurance agents
- Owns 75% or more of Carlson & Company Financial Services, LLC
Carlson Financial Holdings
Control person · since February 2024
- Owns 75% or more of Carlson Financial Holdings
Carl Carlson
Control person · since February 2024
Carlson & Company Financial Services’ regulatory assets grew 2.3× from $272M (March 2021) to $632M (March 2026); clients rose from 830 to 1,097 and employees from 22 to 29.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $632M | 1,097 | 29 | 5 |
| April 2025 | $547M | 1,060 | 27 | 5 |
| March 2024 | $509M | 1,020 | 27 | 5 |
| March 2023 | $342M | 993 | 27 | 6 |
| March 2022 | $364M | 915 | 29 | 6 |
| March 2021 | $272M | 830 | 22 | 5 |
Besides its headquarters, Carlson & Company Financial Services has 4 offices, with 5 listed addresses in Colorado, Kansas and Virginia.
Kansas · 2 listed addresses
- 1201 SW Oakley Avenue, TopekaHQ
- 6240 West 135th Street, Overland Park
Virginia · 2 listed addresses
- 4216 Virginia Beach BLVD, Virginia Beach
- 5207 Hickory Park Drive, Glen Allen
Colorado · 1 listed address
- 1155 Kelly Johnson BLVD, Colorado Springs
Contact and registration details
- Legal name
- Carlson & Company Financial Services, LLC
- Headquarters
- 1201 SW Oakley Avenue, Topeka, KS 66604
- Website
- carlsonfinancial.com
- Phone
- 844-227-5766
- @carlson-financial
- SEC file
- 801-113595
- Structure
- Kansas LLC
- Fiscal year end
- December
Carlson & Company Financial Services uses Fidelity ($632M) as custodian for its separately managed accounts. Carlson & Company Financial Services does not have custody of client assets.
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $632M100%
At year end, Carlson & Company Financial Services’ separately managed accounts were mostly in stocks (66%) and funds (26%).
What the accounts hold
- Stocks66%
- Funds26%
- Bonds1%
- Cash7%
How many clients does Carlson & Company Financial Services have?
Carlson & Company Financial Services has 1,097 clients and manages $632 million for them, as of March 2026. They include 924 individual clients and 173 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Carlson & Company Financial Services offer?
Carlson & Company Financial Services provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Carlson & Company Financial Services charge?
Carlson & Company Financial Services charges up to 3.00% a year for its Asset-based annual advisory fee. The fee is billed in arrears and is negotiable.
Source: CARLSON FINANCIAL - FORM ADV PART 2A - MARCH.31.2026, filed 31 March 2026
Which custodians does Carlson & Company Financial Services use?
Carlson & Company Financial Services’ separately managed account assets are held at Fidelity Distributors Company LLC (Smithfield, RI), with $632M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Carlson & Company Financial Services have?
Carlson & Company Financial Services has 10 investment adviser representatives registered with state securities authorities, out of 29 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Carlson & Company Financial Services invest in?
At the end of its last fiscal year, Carlson & Company Financial Services’ separately managed accounts held 66% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs), 7% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Carlson & Company Financial Services?
Carlson & Company Financial Services is owned through a holding company by Carl Carlson. Its direct owner is Carlson Financial Holdings (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Carlson & Company Financial Services get paid?
Carlson & Company Financial Services is paid through a percentage of assets under management and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Carlson & Company Financial Services registered with the SEC?
Yes, Carlson & Company Financial Services has been registered with the SEC as an investment adviser since 12 July 2018. Its CRD number is 295907 and its SEC file number is 801-113595.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact Carlson & Company Financial Services?
Carlson & Company Financial Services’ main office is at 1201 SW Oakley Avenue, Topeka, KS 66604. Its phone number is 844-227-5766. Its website is carlsonfinancial.com.