Top 10 financial advisor firms in Tucson

22 SEC-registered financial advisor firms are headquartered in Tucson, AZ, with $14.3B in combined regulatory assets under management. The largest by assets are TCI Wealth Advisors ($5.37B), GR Financial Group ($1.05B) and Strategic Equity Management ($933M).

22
Financial advisor firms: $14.3B
Their combined AUM: $365M
Median firm AUM: 12,708
Clients of the top 10

The 10 largest by assets

1
TCI Wealth Advisors
RIA
$5.37B
0.25% to 1.00% a year
2
GR Financial Group
RIA
$1.05B
Regulatory AUM
3
Strategic Equity Management
RIA
$933M
Regulatory AUM
4
Wealth Management Partners
RIA
$794M
Up to 1.50% a year
5
Financial Directions
RIA
$738M
0.50% to 1.00% a year
6
Ironwood Financial
RIA
$663M
1.00% to 1.00% a year
7
Cambridge Financial Group
RIA
$646M
Regulatory AUM
8
Nova Financial
RIA
$469M
1.75% to 2.50% a year
9
Sterling Investment Management
RIA
$409M
0.95% to 1.00% a year
10
Greenberg Financial Group
RIA
$407M
Up to 1.50% a year

Profiles of the top 10

No. 1 · RIA

TCI Wealth Advisors

TCI Wealth Advisors is an investment adviser based in Tucson, AZ, registered with the SEC since 1990. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $5.37 billion, as filed on 27 August 2026.

TCI Wealth Advisors charges 0.25%–1.00% a year for its Investment Management and Planning.

Regulatory AUM: $5.37B
Clients: 3,268
Advisory staff: 45
Fee schedule: 0.25% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 4011 East Sunrise Drive, Tucson, AZ 85718
Phone: 520-733-1477
Website: tciwealth.com

No. 2 · RIA

GR Financial Group

GR Financial Group is an investment adviser based in Tucson, AZ, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.05 billion, as filed on 10 August 2026.

Regulatory AUM: $1.05B
Clients: 1,553
Advisory staff: 6
Custodians: Fidelity
Headquarters: 4556 E Camp Lowell, Tucson, AZ 85712
Phone: 520-577-4711
Website: gr-financialgroup.com

No. 3 · RIA

Strategic Equity Management

Strategic Equity Management is an investment adviser based in Tucson, AZ, registered with the SEC since 1998. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and other investment advisers. Its regulatory assets under management total $933 million, as filed on 24 March 2026.

Regulatory AUM: $933M
Clients: 1,990
Advisory staff: 4
Custodians: Axos Clearing
Headquarters: 7367 E. Tanque Verde RD, Tucson, AZ 85715-3475
Phone: 520-749-4580
Website: semwealth.com

No. 4 · RIA

Wealth Management Partners

Wealth Management Partners is an investment adviser based in Tucson, AZ, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $794 million, as filed on 22 September 2026.

Wealth Management Partners charges up to 1.50% a year for its Asset Management.

Regulatory AUM: $794M
Clients: 799
Advisory staff: 6
Founded: 2004
Fee schedule: Up to 1.50% a year
Minimum account: $500,000
Custodians: Raymond James
Headquarters: 1980 E River Road, Suite 120, Tucson, AZ 85718
Phone: 520-297-7999
Website: wmpaz.com

No. 5 · RIA

Financial Directions

Financial Directions is an investment adviser based in Tucson, AZ, registered with the SEC since 1999. It provides investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $738 million, as filed on 24 March 2026.

Financial Directions charges 0.50%–1.00% a year for its Investment Supervisory Services.

Regulatory AUM: $738M
Clients: 2,488
Advisory staff: 3
Fee schedule: 0.50% to 1.00% a year
Custodians: Fidelity, Captial Bank and Trust
Headquarters: 1228 East Prince Road, Tucson, AZ 85719
Phone: 520-408-7777
Website: financialdirectionsllc.com

No. 6 · RIA

Ironwood Financial

Ironwood Financial is an investment adviser based in Tucson, AZ, registered with the SEC since 2009. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $663 million, as filed on 30 June 2026.

Ironwood Financial charges 1.00% a year for its Fee Schedules.

Regulatory AUM: $663M
Clients: 624
Advisory staff: 8
Founded: 2009
Fee schedule: 1.00% to 1.00% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 1926 E. FT. Lowell Road, Suite 100, Tucson, AZ 85719
Phone: 520-318-4600
Website: ironwoodfinancial.com

No. 7 · RIA

Cambridge Financial Group

Cambridge Financial Group is an investment adviser based in Tucson, AZ, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $646 million, as filed on 28 April 2026.

Regulatory AUM: $646M
Clients: 293
Advisory staff: 4
Founded: 2001
Custodians: Charles Schwab
Headquarters: 6700 N. Oracle RD., Suite 324, Tucson, AZ 85704
Phone: 520-531-0550
Website: cambridgefinancialgroup.com

No. 8 · RIA

Nova Financial

Nova Financial is an investment adviser based in Tucson, AZ, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $469 million, as filed on 29 March 2026.

Nova Financial charges 1.75%–2.50% a year for its Comprehensive Portfolio Management.

Regulatory AUM: $469M
Clients: 738
Advisory staff: 7
Fee schedule: 1.75% to 2.50% a year
Custodians: Charles Schwab
Headquarters: 1630 E River RD, Suite 212, Tucson, AZ 85718
Phone: 520-745-5555
Website: yourfuturebynova.com

No. 9 · RIA

Sterling Investment Management

Sterling Investment Management is an investment adviser based in Tucson, AZ, registered with the SEC since 1995. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $409 million, as filed on 18 March 2026.

Sterling Investment Management charges 0.95%–1.00% a year for its Investment Management.

Regulatory AUM: $409M
Clients: 151
Advisory staff: 4
Founded: 1995
Fee schedule: 0.95% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 6262 North Swan RD., Suite 210, Tucson, AZ 85718
Phone: 520-293-3311
Website: sterlinginvestmentmanagement.com

No. 10 · RIA

Greenberg Financial Group

Greenberg Financial Group is an investment adviser based in Tucson, AZ, registered with the SEC since 1990. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $407 million, as filed on 16 March 2026.

Greenberg Financial Group charges up to 1.50% a year for its Portfolio Management Services.

Regulatory AUM: $407M
Clients: 804
Advisory staff: 6
Fee schedule: Up to 1.50% a year
Custodians: RBC Capital Markets
Headquarters: 4511 N Campbell Ave #255, Tucson, AZ 85718-6423
Phone: 520-544-4909
Website: greenbergfinancial.com

Questions about financial advisors in Tucson

How many financial advisor firms are headquartered in Tucson?

22 SEC-registered financial advisor firms report their principal office in Tucson, AZ, managing $14.3B in regulatory assets between them. The other 1 adviser headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Tucson?

TCI Wealth Advisors, with $5.37B in regulatory assets under management on its latest Form ADV. The next largest are GR Financial Group ($1.05B) and Strategic Equity Management ($933M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Tucson?

The median firm manages $365M in regulatory assets. That is the midpoint of the 22 firms headquartered in Tucson.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Tucson charge?

Of the 10 largest firms, 7 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Tucson?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Tucson has 22 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Tucson

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