GR Financial Group provides financial planning and portfolio management for individuals and small businesses.
GR Financial Group reports 1,553 clients. They include 1,258 individual clients, 290 high-net-worth individuals, and 5 corporations and other businesses. Of its assets, 100.0% ($1.05B across 2,552 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 39% |
| High-net-worth individuals | 19% | 60% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,258 | $410M | 38.9% | $326K |
| High-net-worth individuals | 290 | $637M | 60.5% | $2.2M |
| Corporations and other businesses | 5 | $6.01M | 0.6% | $1.2M |
| Total | 1,553 | $1.05B | 100% | $678K |
- Clients
- 1,258
- Regulatory AUM
- $410M
- AUM share
- 38.9%
- Avg. per client
- $326K
- Clients
- 290
- Regulatory AUM
- $637M
- AUM share
- 60.5%
- Avg. per client
- $2.2M
- Clients
- 5
- Regulatory AUM
- $6.01M
- AUM share
- 0.6%
- Avg. per client
- $1.2M
Total
- Clients
- 1,553
- Regulatory AUM
- $1.05B
- AUM share
- 100%
- Avg. per client
- $678K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
GR Financial Group is paid through a percentage of assets under management, fixed fees (other than subscription fees), performance-based fees and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Lynsey Richter owns 25% to 50% of GR Financial Group. The leadership team of GR Financial Group includes President Ryan Genzman and Chief Compliance Officer Tina Mitchell. It has 10 employees, 6 of them in advisory roles.
Leadership
- Ryan GenzmanManaging Member, Vice President
- Benjamin GenzmanManaging Member, Vice President
- Lynsey RichterManaging Member, President
- Tina MitchellChief Compliance Officer
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Benjamin Scott Genzman
- Ryan Scott Genzman
- Scott Douglas Genzman
- Jamie Deann Gonzales
- Adam Thomas McCarty
- Lynsey Marie Richter
- Sandra Lynn Widmer
Staff
- 10 employees
- 6 in advisory functions
- 7 state-registered reps
- 1 broker-dealer rep
- 4 insurance agents
- Owns 25% to 50% of GR Financial Group, LLC
Lynsey Richter
Control person · since January 2023
- Owns 25% to 50% of GR Financial Group, LLC
Ryan Genzman
Control person · since July 2019
- Owns 25% to 50% of GR Financial Group, LLC
Benjamin Genzman
Control person · since July 2019
GR Financial Group’s regulatory assets grew from $734M (February 2021) to $1.05B (August 2026); clients were 1,553 in both filings and employees were 10 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $1.05B | 1,553 | 10 | 1 |
| March 2025 | $981M | 1,563 | 10 | 1 |
| March 2024 | $815M | 1,521 | 9 | 1 |
| February 2023 | $740M | 1,474 | 9 | 1 |
| June 2022 | $854M | 1,528 | 10 | 1 |
| February 2021 | $734M | 1,503 | 10 | 1 |
Besides its headquarters, GR Financial Group has 0 offices, with 1 listed address in Arizona.
Arizona · 1 listed address
- 4556 E Camp Lowell, TucsonHQ
Contact and registration details
- Legal name
- GR Financial Group, LLC
- Headquarters
- 4556 E Camp Lowell, Tucson, AZ 85712
- Website
- gr-financialgroup.com
- Phone
- 520-577-4711
- @gr-financial-group-llc
- SEC file
- 801-80641
- Structure
- Arizona LLC
- Fiscal year end
- December
GR Financial Group uses Fidelity ($1.05B) as custodian for its separately managed accounts. GR Financial Group has custody of $55.1M in client assets for 185 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.05B100%
At year end, GR Financial Group’s separately managed accounts were mostly in funds (95%). Its reported 13F holdings for the quarter ended 30 June 2026 total $736M across 37 positions; the largest are iShares Core S&P 500 ETF (54.8%), Invesco S&P 500 Equal Weight ETF (13.8%) and Fidelity Blue Chip Growth ETF (13.5%).
What the accounts hold
- Stocks2%
- Funds95%
- Cash3%
Reported 13F holdings
- $736M
- Reported 13F value
- 37
- Positions
- 98.7%
- In the 10 largest
- +144.1%
- Value vs. prior quarter
- iShares Core S&P 500 ETF · Core S&P500 ETF54.8%
- Invesco S&P 500 Equal Weight ETF · S&P500 Eql Wgt13.8%
- Fidelity Blue Chip Growth ETF · Blue Chip Grwth13.5%
- Pimco Multisector Bond Active Exchange-traded Fund · Multisector BD12.8%
- Invesco Nasdaq 100 ETF · Nasdaq 100 ETF2.5%
- State Street SPDR S&P 500 ETF · TR Unit0.4%
- Apple Inc.0.3%
- Vanguard Total World Stock ETF · TT Wrld ST ETF0.3%
- Rtx Corporation0.2%
- Micron Technology Inc.0.2%
Together, the ten largest are 98.7% of reported value.
How many clients does GR Financial Group have?
GR Financial Group has 1,553 clients and manages $1.05 billion for them, as of August 2026. They include 1,258 individual clients, 290 high-net-worth individuals, and 5 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 August 2026
What services does GR Financial Group offer?
GR Financial Group provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does GR Financial Group use?
GR Financial Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.05B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 August 2026
How many financial advisors does GR Financial Group have?
GR Financial Group has 7 investment adviser representatives registered with state securities authorities, out of 10 employees, and 6 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does GR Financial Group invest in?
At the end of its last fiscal year, GR Financial Group’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents and 2% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns GR Financial Group?
GR Financial Group’s direct owners are Lynsey Richter, Ryan Genzman and Benjamin Genzman, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 10 August 2026
How does GR Financial Group get paid?
GR Financial Group is paid through a percentage of assets under management, fixed fees, performance-based fees and other compensation. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is GR Financial Group registered with the SEC?
Yes, GR Financial Group has been registered with the SEC as an investment adviser since 5 December 2014. Its CRD number is 172370 and its SEC file number is 801-80641.
Source: Form ADV Part 1A, Item 1, filed 10 August 2026; IAPD firm record
How do I contact GR Financial Group?
GR Financial Group’s main office is at 4556 E Camp Lowell, Tucson, AZ 85712. Its phone number is 520-577-4711. Its website is gr-financialgroup.com.