{"url":"https://nivawealth.com/firms/gr-financial-group-172370","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/172370","regulatoryAum":1052794192,"crd":"172370","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5439515","suffix":null,"lastName":"GENZMAN","firstName":"BENJAMIN","middleName":"SCOTT"},{"crd":"5561234","suffix":null,"lastName":"GENZMAN","firstName":"RYAN","middleName":"SCOTT"},{"crd":"2304409","suffix":null,"lastName":"GENZMAN","firstName":"SCOTT","middleName":"DOUGLAS"},{"crd":"6774931","suffix":null,"lastName":"Gonzales","firstName":"Jamie","middleName":"Deann"},{"crd":"8014552","suffix":null,"lastName":"McCarty","firstName":"Adam","middleName":"Thomas"},{"crd":"2932312","suffix":null,"lastName":"RICHTER","firstName":"LYNSEY","middleName":"MARIE"},{"crd":"5599639","suffix":null,"lastName":"WIDMER","firstName":"SANDRA","middleName":"LYNN"}],"total":7,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-12","regulatoryAum":733704123,"clients":1503,"employees":10,"offices":1},{"filedOn":"2022-06-03","regulatoryAum":854122214,"clients":1528,"employees":10,"offices":1},{"filedOn":"2023-02-01","regulatoryAum":739834966,"clients":1474,"employees":9,"offices":1},{"filedOn":"2024-03-29","regulatoryAum":814799726,"clients":1521,"employees":9,"offices":1},{"filedOn":"2025-03-18","regulatoryAum":981478466,"clients":1563,"employees":10,"offices":1},{"filedOn":"2026-08-10","regulatoryAum":1052794192,"clients":1553,"employees":10,"offices":1}],"secFileNumber":"801-80641","legalName":"GR 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2025","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1017890","versionId":1017890,"submittedOn":"2026-03-12"}]},"custodians":[{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":1052794192}],"custodyNote":"GR Financial Group has custody of $55.1M in client assets for 185 clients.","leadership":[{"name":"Ryan Genzman","title":"Managing Member, Vice President","crd":"5561234"},{"name":"Benjamin Genzman","title":"Managing Member, Vice President","crd":"5439515"},{"name":"Lynsey Richter","title":"Managing Member, President","crd":"2932312"},{"name":"Tina Mitchell","title":"Chief Compliance Officer","crd":"1727463"}],"ownership":[{"label":"Lynsey Richter","detail":"Managing member, president in the 25% to 50% ownership band and a control person, since January 2023."},{"label":"Ryan Genzman","detail":"Managing member, vice president in the 25% to 50% ownership band and a control person, since July 2019."},{"label":"Benjamin Genzman","detail":"Managing member, vice president in the 25% to 50% ownership band and a control person, since July 2019."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Arizona","offices":1,"addresses":[{"street":"4556 E Camp Lowell","city":"Tucson","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"520-577-4711","stateRegisteredReps":7,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Performance-based fees","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":2},{"label":"Securities issued by registered investment companies or business development 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They include 1,258 individual clients, 290 high-net-worth individuals, and 5 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 10 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does GR Financial Group offer?","answer":"GR Financial Group provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does GR Financial Group use?","answer":"GR Financial Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.05B. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does GR Financial Group have?","answer":"GR Financial Group has 7 investment adviser representatives registered with state securities authorities, out of 10 employees, and 6 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does GR Financial Group invest in?","answer":"At the end of its last fiscal year, GR Financial Group’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents and 2% exchange-traded equities.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns GR Financial Group?","answer":"GR Financial Group’s direct owners are Lynsey Richter, Ryan Genzman and Benjamin Genzman, each holding 50% or less.","source":"Form ADV Part 1A, Schedules A and B, filed 10 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does GR Financial Group get paid?","answer":"GR Financial Group is paid through a percentage of assets under management, fixed fees, performance-based fees and other compensation. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is GR Financial Group registered with the SEC?","answer":"Yes, GR Financial Group has been registered with the SEC as an investment adviser since 5 December 2014. Its CRD number is 172370 and its SEC file number is 801-80641.","source":"Form ADV Part 1A, Item 1, filed 10 August 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact GR Financial Group?","answer":"GR Financial Group’s main office is at 4556 E Camp Lowell, Tucson, AZ 85712. Its phone number is 520-577-4711. Its website is gr-financialgroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 10 August 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/gr-financial-group-172370/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-08-03","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/2011751/000201175126000009/0002011751-26-000009-index.html","totalValue":735911874,"positionCount":37,"top10Share":0.9865369939662096,"top10":[{"issuer":"ISHARES CORE S&P 500 ETF","titleOfClass":"CORE S&P500 ETF","cusip":"464287200","value":403304667,"shares":538536,"shareType":"SH","priorValue":97023961,"priorShares":148534},{"issuer":"INVESCO S&P 500 EQUAL WEIGHT ETF","titleOfClass":"S&P500 EQL WGT","cusip":"46137V357","value":101586732,"shares":477448,"shareType":"SH","priorValue":90808782,"priorShares":473160},{"issuer":"FIDELITY BLUE CHIP GROWTH ETF","titleOfClass":"BLUE CHIP 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}