Ironwood Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Ironwood Financial reports 624 clients. They include 481 individual clients, 107 high-net-worth individuals, and 19 corporations and other businesses. Of its assets, 99.4% ($658M across 1,652 accounts) are managed with discretion; $4.17M across 15 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 33% |
| High-net-worth individuals | 17% | 47% |
| Pension and profit-sharing plans | 3% | 4% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | 3% | 15% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 481 | $219M | 33.0% | $455K |
| High-net-worth individuals | 107 | $312M | 47.1% | $2.92M |
| Pension and profit-sharing plans | 17 | $26.7M | 4.0% | $1.57M |
| Charitable organizations | Fewer than 5 | $4.42M | 0.7% | — |
| Corporations and other businesses | 19 | $100M | 15.2% | $5.29M |
| Total | 624 | $663M | 100% | — |
- Clients
- 481
- Regulatory AUM
- $219M
- AUM share
- 33.0%
- Avg. per client
- $455K
- Clients
- 107
- Regulatory AUM
- $312M
- AUM share
- 47.1%
- Avg. per client
- $2.92M
- Clients
- 17
- Regulatory AUM
- $26.7M
- AUM share
- 4.0%
- Avg. per client
- $1.57M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.42M
- AUM share
- 0.7%
- Avg. per client
- —
- Clients
- 19
- Regulatory AUM
- $100M
- AUM share
- 15.2%
- Avg. per client
- $5.29M
Total
- Clients
- 624
- Regulatory AUM
- $663M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Ironwood Financial charges 1.00% a year for its Fee Schedules. The fee is billed in advance and is negotiable.
Fee details and sources
Alex Parrs, PLLC owns 25% to 50% of Ironwood Financial and is in turn owned by Alexander Parrs (75% or more). The leadership team of Ironwood Financial includes Chief Compliance Officer Robin Dolezal. It has 10 employees, 8 of them in advisory roles.
Leadership
- Robin DolezalChief Compliance Officer
- Daniel NentlManaging Member
- Alexander ParrsManaging Member
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 10 employees
- 8 in advisory functions
- 9 state-registered reps
- 4 insurance agents
- Owns 25% to 50% of Ironwood Financial, LLC
Alex Parrs, PLLC
Control person · since July 2009
- Owns 75% or more of Alex Parrs, PLLC
Alexander Parrs
Control person · since July 2009
- Owns 25% to 50% of Ironwood Financial, LLC
Dan Nentl, PLLC
Control person · since July 2009
- Owns 75% or more of Dan Nentl, PLLC
Daniel Nentl
Control person · since July 2009
- Owns 10% to 25% of Ironwood Financial, LLC
Dolezal Wealth Management, LLC
since September 2014
- Owns 75% or more of Dolezal Wealth Management, LLC
Robin Dolezal
Control person · since September 2014
Ironwood Financial’s regulatory assets grew 2.1× from $315M (February 2021) to $663M (June 2026); clients rose from 573 to 624 and employees from 6 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $663M | 624 | 10 | 2 |
| February 2025 | $575M | 582 | 7 | 1 |
| March 2024 | $456M | 562 | 7 | 1 |
| June 2023 | $364M | 516 | 6 | 1 |
| March 2022 | $437M | 490 | 5 | 1 |
| February 2021 | $315M | 573 | 6 | 1 |
Besides its headquarters, Ironwood Financial has 1 office (1 private residence, listed without an address), with 1 listed address in Arizona.
Arizona · 1 listed address
- 1926 E. FT. Lowell Road, Suite 100, TucsonHQ
Contact and registration details
- Legal name
- Ironwood Financial, LLC
- Headquarters
- 1926 E. FT. Lowell Road, Suite 100, Tucson, AZ 85719
- Website
- ironwoodfinancial.com
- Phone
- 520-318-4600
- SEC file
- 801-70463
- Founded
- 2009
- Structure
- Arizona LLC
- Fiscal year end
- December
Ironwood Financial uses Charles Schwab ($467M, 71%) and Fidelity ($195M, 29%) as custodians for its separately managed accounts. Ironwood Financial has custody of $48.1M in client assets for 84 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $467M71%
- FidelityNational Financial Services LLC · Boston, MA · $195M29%
At year end, Ironwood Financial’s separately managed accounts were mostly in funds (75%) and stocks (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $639M across 179 positions; the largest are iShares TR (12.1%), Apple Inc. (6.7%) and iShares TR (4.4%).
What the accounts hold
- Stocks19%
- Funds75%
- Bonds4%
- U.S. government and agency bonds3%
- Investment grade corporate bonds1%
- Cash2%
Reported 13F holdings
- $639M
- Reported 13F value
- 179
- Positions
- 41.5%
- In the 10 largest
- +11.5%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF12.1%
- Apple Inc.6.7%
- iShares TR · Core S&P Mcp ETF4.4%
- iShares TR · S&P 500 Val ETF3.4%
- iShares TR · Core S&P Scp ETF3.1%
- iShares TR · S&P 500 Grwt ETF2.8%
- Vanguard Index Fds · Total Stk Mkt2.4%
- iShares TR · Ibonds Dec 292.3%
- iShares TR · Ibonds Dec 20302.2%
- iShares TR · Ibonds Dec 20312.1%
Together, the ten largest are 41.5% of reported value.
How many clients does Ironwood Financial have?
Ironwood Financial has 624 clients and manages $663 million for them, as of June 2026. They include 481 individual clients, 107 high-net-worth individuals, and 19 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026
What services does Ironwood Financial offer?
Ironwood Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Ironwood Financial charge?
Ironwood Financial charges 1.00% a year for its Fee Schedules. The fee is billed in advance and is negotiable.
Source: ADV PART 2A, filed 3 March 2026
Which custodians does Ironwood Financial use?
Ironwood Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $467M and National Financial Services LLC (Boston, MA), with $195M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026
How many financial advisors does Ironwood Financial have?
Ironwood Financial has 9 investment adviser representatives registered with state securities authorities, out of 10 employees, and 8 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Ironwood Financial invest in?
At the end of its last fiscal year, Ironwood Financial’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities, 3% U.S. government and agency bonds, 2% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Ironwood Financial?
Ironwood Financial is owned through holding companies by Alexander Parrs, Daniel Nentl and Robin Dolezal. Its direct owners are Alex Parrs, PLLC, Dan Nentl, PLLC and Dolezal Wealth Management, LLC, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 June 2026
How does Ironwood Financial get paid?
Ironwood Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Ironwood Financial registered with the SEC?
Yes, Ironwood Financial has been registered with the SEC as an investment adviser since 17 August 2009. Its CRD number is 151004 and its SEC file number is 801-70463.
Source: Form ADV Part 1A, Item 1, filed 30 June 2026; IAPD firm record
How do I contact Ironwood Financial?
Ironwood Financial’s main office is at 1926 E. FT. Lowell Road, Suite 100, Tucson, AZ 85719. Its phone number is 520-318-4600. Its website is ironwoodfinancial.com.