Guncheon Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 1,000 clients last fiscal year.
Guncheon Financial reports 1,258 clients. They include 1,235 individual clients and 23 high-net-worth individuals. Of its assets, 100.0% ($146M across 1,878 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 98% | 75% |
| High-net-worth individuals | 2% | 24% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,235 | $110M | 75.4% | $89.3K |
| High-net-worth individuals | 23 | $35.3M | 24.2% | $1.54M |
| Charitable organizations | Fewer than 5 | $594K | 0.4% | — |
| Total | 1,258 | $146M | 100% | — |
- Clients
- 1,235
- Regulatory AUM
- $110M
- AUM share
- 75.4%
- Avg. per client
- $89.3K
- Clients
- 23
- Regulatory AUM
- $35.3M
- AUM share
- 24.2%
- Avg. per client
- $1.54M
- Clients
- Fewer than 5
- Regulatory AUM
- $594K
- AUM share
- 0.4%
- Avg. per client
- —
Total
- Clients
- 1,258
- Regulatory AUM
- $146M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Guncheon Financial charges 0.75%–1.25% a year for its Investment Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.25% |
| $500K–$1M | 1.10% |
| $1M–$2M | 1.00% |
| $2M–$5M | 0.85% |
| $5M and above | 0.75% |
Fee details and sources
Other fees
- Company Retirement Plans
- Maximum annual advisory fee on company retirement plan assets: 1.00% up to $1,000,000, 0.75% to $3,000,000 and 0.50% above that; negotiable.
Keith Leverentz owns 50% to 75% of Guncheon Financial. It has 4 employees.
Leadership
Keith LeverentzMember- Justin SmithManaging Member & CCO
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 4 insurance agents
- Owns 50% to 75% of Guncheon Financial LLC
Keith Leverentz
Control person · since August 2025
- Owns 50% to 75% of Guncheon Financial LLC
Justin Smith
Control person · since August 2025
Guncheon Financial’s regulatory assets grew from $126M (February 2025) to $146M (July 2026); clients fell from 1,430 to 1,258 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $146M | 1,258 | 4 | 5 |
| Feb 2025February 2025 | $126M | 1,430 | 4 | 4 |
Besides its headquarters, Guncheon Financial has 4 offices, with 5 listed addresses across 5 states.
Illinois · 1 listed address
- 707 Skokie BLVD, Suite 210, Northbrook
Iowa · 1 listed address
- 1545 Associates Drive, Suite 104, DubuqueHQ
Michigan · 1 listed address
- 33 W. Main St., Fremont
Minnesota · 1 listed address
- 600 US Highway 169 S, Minneapolis
Wisconsin · 1 listed address
- 110 N. Main Street, Westby
Contact and registration details
- Legal name
- Guncheon Financial LLC
- Headquarters
- 1545 Associates Drive, Suite 104, Dubuque, IA 52002
- Website
- thelifegroupllc.com
- Phone
- 563-587-7840
- @the-life-group-llc
- SEC file
- 801-131551
- Structure
- Minnesota LLC
- Fiscal year end
- December
Guncheon Financial’s named custodians for separately managed accounts are Charles Schwab ($108M, 78%) and Wells Fargo Clearing Services ($31M, 22%). Guncheon Financial does not have custody of client assets.
- Wells Fargo Clearing ServicesWells Fargo Clearing Services, LLC · St. Louis, MO · $31M22%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $108M78%
At year end, Guncheon Financial’s separately managed accounts were mostly in funds (82%).
What the accounts hold
- Stocks7%
- Funds82%
- Bonds8%
- Investment grade corporate bonds4%
- Sovereign bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash3%
How many clients does Guncheon Financial have?
Guncheon Financial has 1,258 clients and manages $146 million for them, as of July 2026. They include 1,235 individual clients and 23 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 July 2026
What services does Guncheon Financial offer?
Guncheon Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Guncheon Financial charge?
Guncheon Financial charges 0.75%–1.25% a year for its Investment Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in advance and is negotiable.
Which custodians does Guncheon Financial use?
Guncheon Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $108M and Wells Fargo Clearing Services, LLC (St. Louis, MO), with $31M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 July 2026
How many financial advisors does Guncheon Financial have?
Guncheon Financial has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Guncheon Financial invest in?
At the end of its last fiscal year, Guncheon Financial’s separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 4% investment grade corporate bonds, 3% cash and equivalents, 2% sovereign bonds, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Guncheon Financial?
Guncheon Financial’s direct owners are Keith Leverentz (50% to 75%) and Justin Smith (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 14 July 2026
How does Guncheon Financial get paid?
Guncheon Financial is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Guncheon Financial?
Guncheon Financial’s main office is at 1545 Associates Drive, Suite 104, Dubuque, IA 52002. Its phone number is 563-587-7840. Its website is thelifegroupllc.com.