{"url":"https://nivawealth.com/firms/guncheon-financial-277091","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/277091","regulatoryAum":146201122,"crd":"277091","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4676424","suffix":null,"lastName":"LEVERENTZ","firstName":"KEITH","middleName":"THOMAS"},{"crd":"6091584","suffix":null,"lastName":"SMITH","firstName":"JUSTIN","middleName":"D"},{"crd":"7364726","suffix":null,"lastName":"STRAUTMANN","firstName":"BENJAMIN","middleName":"JOHN"},{"crd":"6662601","suffix":null,"lastName":"Swirtz","firstName":"Luke","middleName":"James"},{"crd":"7326415","suffix":null,"lastName":"Thompson","firstName":"Paul","middleName":"Matthew"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-02-11","regulatoryAum":125694222,"clients":1430,"employees":4,"offices":4},{"filedOn":"2026-07-14","regulatoryAum":146201122,"clients":1258,"employees":4,"offices":5}],"secFileNumber":"801-131551","legalName":"Guncheon Financial LLC","displayName":"Guncheon Financial","slug":"guncheon-financial-277091","website":"https://thelifegroupllc.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/the-life-group-llc/","founded":null,"organization":"Minnesota limited liability company","fiscalYearEnd":"December","headquarters":{"street":"1545 Associates Drive, Suite 104","city":"Dubuque","state":"IA","stateName":"Iowa","country":"United States","postalCode":"52002"},"tradeNames":[],"registration":{"secApproved":"29 November 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":115745.14149443561,"staff":{"employees":4,"advisory":4,"brokerDealerReps":0,"insuranceAgents":4,"promoters":0},"aum":{"regulatory":146201122,"discretionary":146201122,"discretionaryAccounts":1878,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":1235,"regulatoryAum":110291536},{"label":"High-net-worth individuals","clients":23,"regulatoryAum":35315852},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":593734}],"feePrograms":[{"role":"main","program":"Investment Management Services","feeBasis":"whole_balance","fee_tiers":[{"to":500000,"pct":1.25,"from":0},{"to":1000000,"pct":1.1,"from":500000},{"to":2000000,"pct":1,"from":1000000},{"to":5000000,"pct":0.85,"from":2000000},{"to":null,"pct":0.75,"from":5000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035013","versionId":1035013,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-31","documentName":"FORM ADV PART 2","fee_rate_low":0.75,"fee_rate_high":1.25,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Company Retirement Plans","summary":"Maximum annual advisory fee on company retirement plan assets: 1.00% up to $1,000,000, 0.75% to $3,000,000 and 0.50% above that; negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035013","versionId":1035013,"submittedOn":"2026-03-31","documentName":"FORM ADV PART 2"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T15:15:04.516584+00:00","documents":[{"name":"FORM ADV PART 2","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035013","versionId":1035013,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"Wells Fargo Clearing Services, LLC","shortName":"Wells Fargo Clearing Services","location":"St. Louis, MO","smaAssets":31004495},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":108451897}],"custodyNote":"Guncheon Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Keith Leverentz","title":"Member","crd":"4676424"},{"name":"Justin Smith","title":"Managing Member & CCO","crd":"6091584"}],"ownership":[{"label":"Keith Leverentz","detail":"Member in the 50% to 75% ownership band and a control person, since August 2025."},{"label":"Justin Smith","detail":"Managing member & cco in the 50% to 75% ownership band and a control person, since August 2025."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":4,"privateResidences":0},"listedOfficeAddresses":5,"foreignOffices":[],"officesByState":[{"state":"Illinois","offices":1,"addresses":[{"street":"707 Skokie BLVD, Suite 210","city":"Northbrook"}]},{"state":"Iowa","offices":1,"addresses":[{"street":"1545 Associates Drive, Suite 104","city":"Dubuque","headquarters":true}]},{"state":"Michigan","offices":1,"addresses":[{"street":"33 W. Main St.","city":"Fremont"}]},{"state":"Minnesota","offices":1,"addresses":[{"street":"600 US Highway 169 S","city":"Minneapolis"}]},{"state":"Wisconsin","offices":1,"addresses":[{"street":"110 N. Main Street","city":"Westby"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"563-587-7840","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"1000","assetMix":[{"label":"Exchange-traded equity securities","percent":7},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Sovereign bonds","percent":2},{"label":"Investment grade corporate bonds","percent":4},{"label":"Securities issued by registered investment companies or business development companies","percent":82},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"14 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/277091/PDF/277091.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035013","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Guncheon Financial have?","answer":"Guncheon Financial has 1,258 clients and manages $146 million for them, as of July 2026. They include 1,235 individual clients and 23 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 14 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Guncheon Financial offer?","answer":"Guncheon Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Guncheon Financial charge?","answer":"Guncheon Financial charges 0.75%–1.25% a year for its Investment Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in advance and is negotiable.","source":"FORM ADV PART 2, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Guncheon Financial use?","answer":"Guncheon Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $108M and Wells Fargo Clearing Services, LLC (St. Louis, MO), with $31M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Guncheon Financial have?","answer":"Guncheon Financial has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Guncheon Financial invest in?","answer":"At the end of its last fiscal year, Guncheon Financial’s separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 4% investment grade corporate bonds, 3% cash and equivalents, 2% sovereign bonds, 1% U.S. government and agency bonds and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Guncheon Financial?","answer":"Guncheon Financial’s direct owners are Keith Leverentz (50% to 75%) and Justin Smith (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 14 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Guncheon Financial get paid?","answer":"Guncheon Financial is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Guncheon Financial?","answer":"Guncheon Financial’s main office is at 1545 Associates Drive, Suite 104, Dubuque, IA 52002. Its phone number is 563-587-7840. Its website is thelifegroupllc.com.","source":"Form ADV Part 1A, Item 1.F, filed 14 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}