Friday Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Friday Financial reports 289 clients. They include 191 individual clients, 88 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 99.8% ($409M across 827 accounts) are managed with discretion; $619K across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 14% |
| High-net-worth individuals | 30% | 81% |
| Charitable organizations | 1% | <1% |
| Corporations and other businesses | 2% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 191 | $59.3M | 14.5% | $311K |
| High-net-worth individuals | 88 | $333M | 81.4% | $3.79M |
| Charitable organizations | Fewer than 5 | $3.9M | 1.0% | $1.3M |
| Corporations and other businesses | 7 | $12.7M | 3.1% | $1.82M |
| Total | 289 | $409M | 100% | — |
- Clients
- 191
- Regulatory AUM
- $59.3M
- AUM share
- 14.5%
- Avg. per client
- $311K
- Clients
- 88
- Regulatory AUM
- $333M
- AUM share
- 81.4%
- Avg. per client
- $3.79M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.9M
- AUM share
- 1.0%
- Avg. per client
- $1.3M
- Clients
- 7
- Regulatory AUM
- $12.7M
- AUM share
- 3.1%
- Avg. per client
- $1.82M
Total
- Clients
- 289
- Regulatory AUM
- $409M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Friday Financial charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $250,000. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 1.25% |
| $250K–$1M | 1.00% |
| $1M–$2M | 0.90% |
| $2M–$5M | 0.70% |
| $5M and above | 0.50% |
Fee details and sources
Other fees
- Employee Benefit Retirement Plan Services
- Fee on plan assets, never more than 1% a year, charged quarterly in advance; the specific fee is set in the client agreement.
Ryan Burbach owns 25% to 50% of Friday Financial. Ryan Burbach is CEO; the leadership team includes Chief Compliance Officer Brian Griffin. It has 9 employees, 6 of them in advisory roles.
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- 4 insurance agents
- Owns 25% to 50% of Friday Financial, Inc.
Ryan Burbach
Control person · since January 2024
- Owns 25% to 50% of Friday Financial, Inc.
Nicholas Heiar
Control person · since January 2024
- Owns 25% to 50% of Friday Financial, Inc.
Brian Griffin
Control person · since January 2024
Friday Financial’s regulatory assets grew 3.2× from $129M (May 2024) to $409M (August 2026); clients rose from 76 to 289 and employees from 5 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Aug 2026August 2026 | $409M | 289 | 9 | 1 |
| Jul 2025July 2025 | $211M | 175 | 5 | 1 |
| May 2024May 2024 | $129M | 76 | 5 | 1 |
Besides its headquarters, Friday Financial has 0 offices, with 1 listed address in 1 state.
Iowa · 1 listed address
- 600 Star Brewery Drive, Suite 400, DubuqueHQ
Contact and registration details
- Legal name
- Friday Financial, Inc.
- Headquarters
- 600 Star Brewery Drive, Suite 400, Dubuque, IA 52001
- Website
- fridayfinancial.com
- Phone
- 563-552-7526
- @friday-financial-inc
- SEC file
- 801-129486
- Founded
- 2024
- Structure
- Iowa corporation
- Fiscal year end
- December
Friday Financial’s named custodian for separately managed accounts is Charles Schwab ($409M). Friday Financial has custody of $216M for 204 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $409M100%
At year end, Friday Financial’s separately managed accounts were mostly in funds (70%) and bonds (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $373M across 108 positions; the largest are iShares TR (23.0%), Schwab Strategic TR (7.0%) and EA Series Trust (6.2%).
What the accounts hold
- Stocks7%
- Exchange-traded equities6%
- Non-exchange-traded equities1%
- Funds70%
- Registered funds69%
- Pooled vehicles1%
- Bonds20%
- State and local bonds17%
- U.S. government and agency bonds2%
- Investment grade corporate bonds1%
- Cash2%
- Other1%
- Annuities1%
How many clients does Friday Financial have?
Friday Financial has 289 clients and manages $409 million for them, as of August 2026. They include 191 individual clients, 88 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 August 2026
What services does Friday Financial offer?
Friday Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Friday Financial charge?
Friday Financial charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $250,000.
Source: FRIDAY FINANCIAL FORM ADV PART 2A, filed 27 May 2026
Which custodians does Friday Financial use?
Friday Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $409M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 August 2026
How many financial advisors does Friday Financial have?
Friday Financial has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Friday Financial invest in?
At the end of its last fiscal year, Friday Financial’s separately managed accounts held 69% registered funds (mutual funds, ETFs, BDCs), 17% state and local bonds, 6% exchange-traded equities, 2% U.S. government and agency bonds, 2% cash and equivalents, 1% non-exchange-traded equities, 1% investment grade corporate bonds, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Friday Financial have a minimum investment?
Yes, Friday Financial’s minimum account size for its Investment Management Services is $250K.
Source: FRIDAY FINANCIAL FORM ADV PART 2A, filed 27 May 2026
Who owns Friday Financial?
Friday Financial’s direct owners are Ryan Burbach, Nicholas Heiar and Brian Griffin, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 5 August 2026
How does Friday Financial get paid?
Friday Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Friday Financial?
Friday Financial’s main office is at 600 Star Brewery Drive, Suite 400, Dubuque, IA 52001. Its phone number is 563-552-7526. Its website is fridayfinancial.com.
