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Heather Vetter

Investment adviser representative at Friday Financial in Dubuque, IA

Investment adviser registrationUpdated

Heather Vetter is an investment adviser representative at Friday Financial, Inc., an investment adviser managing $409M, and works from its Dubuque, IA office. Heather Vetter has been registered through Friday Financial since 17 September 2026, has 13 years in the industry across 2 firms and has passed the Series 7 and Series 66.

13
Years in industry
0
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 23 October 2026SEC record

Career

Heather Vetter has been an investment adviser representative at Friday Financial since September 2026, and is not listed among the firm’s executive officers or direct owners.

Friday Financial, Inc. is a Dubuque, IA firm with $409M under management, 289 clients and 6 advisers in one office, as of its August 2026 filing.

Heather Vetter’s longest registration was 11 years at Avantax Planning Partners, Inc. (2015–2026). Before joining Friday Financial in 2026, Heather Vetter was registered through Avantax Planning Partners, Inc.

  1. – present · under a year
    Dubuque, IA · Adviser representative · Firm CRD 329748
  2. Avantax Planning Partners, Inc.
    – · 11 years
    Dubuque, IA · Adviser representative · Firm CRD 106237

Credentials and registrations

Investment adviser representative registrations

Heather Vetter is registered as an investment adviser representative in Iowa, since September 2026.

  • IowaSince 17 September 2026

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6618 November 2014
Name
Uniform Combined State Law Examination
Series 75 August 2013
Name
General Securities Representative Examination

Key facts

Full name
Heather D Vetter
CRD
6198230
Firm
Friday Financial · CRD 329748
Office
2345 JFK ROAD, Dubuque, IA 52002
Registration
Investment adviser registration
In the industry since
October 2013
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Heather Vetter work?

Heather Vetter is an investment adviser representative registered through Friday Financial, Inc. since September 2026, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 23 October 2026

Is Heather Vetter a financial advisor?

Yes. Heather Vetter has a current investment-adviser registration in Iowa, through Friday Financial since September 2026.

Source: IAPD individual record, checked 23 October 2026

How many years of experience does Heather Vetter have?

Heather Vetter has 13 years in the financial industry, since October 2013, across 2 adviser firms.

Source: IAPD individual record, checked 23 October 2026

What exams has Heather Vetter passed?

Heather Vetter has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in August 2013. FINRA credited Heather Vetter with the SIE, which began in October 2018.

Source: IAPD individual record, checked 23 October 2026

Where did Heather Vetter work before Friday Financial?

Before Friday Financial, Heather Vetter was registered through Avantax Planning Partners, Inc., January 2015 to July 2026.

Source: IAPD individual record, checked 23 October 2026

Where is Heather Vetter based?

Heather Vetter’s registered office is in Dubuque, IA.

Source: IAPD individual record, checked 23 October 2026

Is Heather Vetter registered with FINRA?

No. Heather Vetter has no current broker registration.

Source: IAPD individual record, checked 23 October 2026

How can I verify Heather Vetter’s record?

Search CRD 6198230 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Heather Vetter’s full registration record.

Source: IAPD individual record, checked 23 October 2026

Leadership at Friday Financial

Sources

  1. IAPD individual record, CRD 6198230, checked 23 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Friday Financial, Inc., filed 5 August 2026. Executive officers and direct owners; this person is not among them.