Heather Vetter has been an investment adviser representative at Friday Financial since September 2026, and is not listed among the firm’s executive officers or direct owners.
Friday Financial, Inc. is a Dubuque, IA firm with $409M under management, 289 clients and 6 advisers in one office, as of its August 2026 filing.
Heather Vetter’s longest registration was 11 years at Avantax Planning Partners, Inc. (2015–2026). Before joining Friday Financial in 2026, Heather Vetter was registered through Avantax Planning Partners, Inc.
- Friday FinancialCurrent– present · under a yearDubuque, IA · Adviser representative · Firm CRD 329748
- Avantax Planning Partners, Inc.– · 11 yearsDubuque, IA · Adviser representative · Firm CRD 106237
Investment adviser representative registrations
Heather Vetter is registered as an investment adviser representative in Iowa, since September 2026.
- IowaSince 17 September 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 18 November 2014 |
| Series 7 | General Securities Representative Examination | 5 August 2013 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Heather D Vetter
- CRD
- 6198230
- Firm
- Friday Financial · CRD 329748
- Office
- 2345 JFK ROAD, Dubuque, IA 52002
- Registration
- Investment adviser registration
- In the industry since
- October 2013
- Disciplinary history
- Not yet shown here · SEC record
Where does Heather Vetter work?
Heather Vetter is an investment adviser representative registered through Friday Financial, Inc. since September 2026, and is not listed among the firm’s executive officers or direct owners.
Is Heather Vetter a financial advisor?
Yes. Heather Vetter has a current investment-adviser registration in Iowa, through Friday Financial since September 2026.
How many years of experience does Heather Vetter have?
Heather Vetter has 13 years in the financial industry, since October 2013, across 2 adviser firms.
What exams has Heather Vetter passed?
Heather Vetter has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in August 2013. FINRA credited Heather Vetter with the SIE, which began in October 2018.
Where did Heather Vetter work before Friday Financial?
Before Friday Financial, Heather Vetter was registered through Avantax Planning Partners, Inc., January 2015 to July 2026.
Where is Heather Vetter based?
Heather Vetter’s registered office is in Dubuque, IA.
Is Heather Vetter registered with FINRA?
No. Heather Vetter has no current broker registration.
How can I verify Heather Vetter’s record?
Search CRD 6198230 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Heather Vetter’s full registration record.


