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Nicholas Heiar, portrait

Nicholas Heiar

Wealth Manager, Co- Founder at Friday Financial in Dubuque, IA

Investment adviser registrationUpdated

Nicholas Heiar is Wealth Manager, Co- Founder of Friday Financial, Inc., an investment adviser managing $409M, and works from its Dubuque, IA office. Nicholas Heiar has been registered as an investment adviser representative through Friday Financial since 16 February 2024, has 16 years in the industry across 2 firms and has passed the Series 6, Series 63, Series 65 and Series 7.

16
Years in industry
2
Years at firm
2
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Nicholas Heiar has been Wealth Manager, Co- Founder of Friday Financial since January 2024, is a control person of the firm and directly owns between 25% and 50% of it.

Friday Financial, Inc. is a Dubuque, IA firm with $409M under management, 289 clients and 6 advisers in one office, as of its August 2026 filing.

Nick Heiar is Co-Founder and Wealth Advisor of Friday Financial. With 18 years of financial services experience, he specializes in developing comprehensive, custom-tailored financial plans that help individuals and families make the most of their wealth and reach their long-term goals.

Nicholas Heiar’s longest registration was 13 years at Avantax Planning Partners, Inc. (2010–2023). Before joining Friday Financial in 2024, Nicholas Heiar was registered through Avantax Planning Partners, Inc.

  1. – present · 2 years
    Dubuque, IA · Adviser representative · Firm CRD 329748
  2. Avantax Planning Partners, Inc.
    – · 13 years
    Dubuque, IA · Adviser representative · Firm CRD 106237

Credentials and registrations

Investment adviser representative registrations

Nicholas Heiar is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from February 2024; the most recent is Texas, in May 2024.

  • IowaSince 16 February 2024
  • TexasResidentSince 31 May 2024

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 722 August 2011
Name
General Securities Representative Examination
Series 6524 May 2010
Name
Uniform Investment Adviser Law Examination
Series 6311 December 2009
Name
Uniform Securities Agent State Law Examination
Series 65 November 2009
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
Nicholas Bert Heiar
CRD
5720762
Firm
Friday Financial · CRD 329748
Role
Wealth Manager, Co- Founder
Office
600 STAR BREWERY DRIVE, SUITE 400, Dubuque, IA 52001
Registration
Investment adviser registration
In the industry since
June 2010
Disciplinary history
Not yet shown here · SEC record
Firm bio
fridayfi.com

Common questions

Where does Nicholas Heiar work?

Nicholas Heiar has been Wealth Manager, Co- Founder of Friday Financial, Inc. since January 2024, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 5 August 2026

Is Nicholas Heiar a financial advisor?

Yes. Nicholas Heiar has a current investment-adviser registration in Iowa and Texas, through Friday Financial since February 2024.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Nicholas Heiar have?

Nicholas Heiar has 16 years in the financial industry, since June 2010, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Nicholas Heiar passed?

Nicholas Heiar has passed 4 licensing exams: the Series 6, Series 63, Series 65 and Series 7. The earliest, the Series 6, was passed in November 2009. FINRA credited Nicholas Heiar with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Nicholas Heiar work before Friday Financial?

Before Friday Financial, Nicholas Heiar was registered through Avantax Planning Partners, Inc., June 2010 to June 2023.

Source: IAPD individual record, checked 22 October 2026

Where is Nicholas Heiar based?

Nicholas Heiar’s registered office is in Dubuque, IA.

Source: IAPD individual record, checked 22 October 2026

Is Nicholas Heiar registered with FINRA?

No. Nicholas Heiar has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Nicholas Heiar’s record?

Search CRD 5720762 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Nicholas Heiar’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Friday Financial

Sources

  1. IAPD individual record, CRD 5720762, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Friday Financial, Inc., filed 5 August 2026. Title, control and ownership bands.
  3. Friday Financial team page. Biography, education, credentials, awards and the portrait, reproduced for identification.